SEO tips

These Risky Black-Hat SEO Techniques Are Still Used Today (But Please Don’t Be Tempted)

Posted on by Mario

Risky Black-Hat SEO Techniques that Are Still Used Today

It is not uncommon anymore for business owners to know the importance of having a website for the growth of their business. After all, it is such a waste if you sell good stuff but nobody can find it, right? For that reason, SEO exists. Many business owners hire SEO services, but so many of them are still not aware of the dark side of SEO if you use it the wrong way, like using black-hat SEO techniques for your website. Black-hat SEO techniques are the “quick” methods or the “short-cuts” used for increasing your website visibility in a way that is against search engine rules and guidelines. Basically, you might get fast results with these techniques, but in a negative way that if search engines find out about it (which they usually do), it will cause damage to your business, resulting in getting penalised for what you have done. Therefore, if you are a business owner and wanting to hire an SEO company, make sure you know these black-hat SEO techniques, so that you will avoid these techniques in the future. This article will tell you the risky black-hat SEO techniques that are actually still used even until today. Keep reading to find out!

Paid links

Buying links for SEO may be undeniably advantageous for the buyer, as it is easy. If you pay links for SEO, once a transaction is done, there is no need to bother with the quality of the content. Also, the anchor text, which is a strong Google ranking factor, is also chosen according to customer’s preferences. This method are able to effectively manipulate search engine rankings, and that’s why this SEO technique is classified as a serious black hat.

Spam comments

Spam has been people’s public enemy even since the dawn of time. Yes, it is undeniably but annoyingly true. You may often see spam comments in blogs which might bother the blog’s owner, especially if the comments are not relevant to the blog posts at all. While there are some ways you can do to make the comments more natural than just becoming spam messages, most of the comments we have seen are all spammy and irrelevant, making them really bad for SEO. If your blog also contains spams, make sure you set comment moderation for your blog so that you can filter comments before publishing the comment.

Duplicate content

Oh, yes, another content you might find on Google. Just like the name suggests, duplicate content means as the well-known “copy and paste” content creation practice across domains and means that blocks of copied content from different sources exactly match each other or look very much alike.

Search engines prefer unique and high quality content which is why content purposely duplicated across different domains is perceived as one of the worst black hat techniques. You might search for something on Google, but you accidentally find the same results in the Google listing. This can be a clear and obvious sign of manipulation of search engine rankings and it may usually result in poor user experience.

That’s the most common parts of black-hat SEO techniques that are surprisingly (or unsurprisingly) still used even until today. With this knowledge in mind, you can avoid doing black-hat SEO techniques. If you need more information about SEO, feel free to contact us and our team will be ready to assist you.

5 Signs You’re a Digital Marketing Expert

Posted on by Mario

5 Ways on how to be a Digital marketing Expert

Since the advance of digital era, digital marketing is terribly needed that causes digital marketer profession sounds big and scary.  If you work as digital marketer, have you ever wondered on how expert your skills are compared to other digital marketers out there? If you have no idea about how good you are in this work, you can read the 5 signs that will help you rank yourself.

Understand SEO & SEO Service

One of the ways to be a good digital marketing is to understand how SEO and SEO Service works. SEO is as old as internet search, even since there has been internet search, there has been search optimization. Due to the algorithm update the tactics may change over the years, but the core idea remains. If you know what SEO stands for, we assume that you understand about a huge component of digital marketing.

Understand what a “Website Conversion” is

In online marketing language, “conversion” means money – or an act that take you one step closer to money. The act of conversion includes, analytics, conversion optimization, split testing, etc. If you include this term with deep understanding about what you are saying, you have some definite digital marketing chops.

You Believe that “Content is King”

This phrase is first published in 1996 by Bill Gates and has been popular until today, especially in digital marketing where everything is all about content. The forms may come from different places and forms, but the core is still the same. So, it is a good sign if you truly believe that content is a king.

You’re Comfortable on Facebook

Many things can be done in Facebook, especially for digital marketing, you can create from Facebook groups to Facebook ads to Facebook organic reach, so if you do not get along with this social media, your campaign is not complete.

You Have Snapchat 

Snapchat has been listed as one of the fastest growing social networks, so try it out can be a great idea to reach new prospective customers. If you have a Snapchat account then we assume you keep yourself up to date with the current trend which is good for your digital marketing campaign.