When it comes to business, people in the business world are aware that having a website is now more important than it looks. Not only will it drive more new potential customers, but also real paying customers as well. With a website, a business can be more recognised and easily found by the target market. In order to reach to the target market, many business owners are now aware of SEO’s influence in the world of business, because a business cannot be separated from SEO. Therefore, business people are inclined to use SEO services to reach to their target market and get more real paying customers. However, there are some websites that cannot work well with SEO because of its design and components. The most common one that cannot “get along well” with SEO is the use of flash in a website.
A website that uses flash might be the one that looks beautiful and once you find that kind of website, you will find yourself attached to it, because, who doesn’t love animation? After all, almost all of us prefer visuals, right? However, some of us might not know that flash doesn’t really work well with SEO. Why? Well, if you are a business owner who has a website that uses flash, this article will make you think twice. Keep reading to find out why!
Search engines don’t get along with flash
Websites that use flash are difficult to be crawled and indexed by search engines, because a website fully implemented in Flash is seen as a single file. Search engines just wouldn’t be able to direct visitors to the proper page within that file.
Flash doesn’t care about users’ needs
While the ground rules of marketing focus on users’ needs, Flash websites ignore the basic principle of that. For example, a website using automatic sound that appears without users’ consent will make them uncomfortable, especially if they are in a work environment when browsing the internet.
Flash doesn’t work on mobiles
Flash will be useless when you use a mobile phone. This would cause confusion to users, especially the important part of your website’s information requires them to work on flash in order to see that. Well, you should reconsider the fact that over 3.5 billion people use mobile phone for the internet use.
Even though your website’s appearance might be appealing and attractive to some people, in terms of usability, it simply won’t help users. They can’t identify links that they can click, it can’t be searched, so it’s difficult for them to hit a back button within Flash content, and it’s hard for them to bookmark anything beyond the home screen; moreover, it’s impossible to navigate on a touch screen.
That’s why Flash is not good for your website, especially for your SEO. If your website is not SEO friendly, not only is it hard for Google to read your website, it is also hard for users to stay on your website for long. This will hinder you from gaining more traffic and more real customers in the future. Do you have a website that needs to be polished beautifully without any bad impact to your website? Feel free to contact us now.