Tag Archives: seo service

These Are Why Using Flash Might Not Work for Your SEO

These Are Why Using Flash Might Not Work for Your SEO

When it comes to business, people in the business world are aware that having a website is now more important than it looks. Not only will it drive more new potential customers, but also real paying customers as well. With a website, a business can be more recognised and easily found by the target market. In order to reach to the target market, many business owners are now aware of SEO’s influence in the world of business, because a business cannot be separated from SEO. Therefore, business people are inclined to use SEO services to reach to their target market and get more real paying customers. However, there are some websites that cannot work well with SEO because of its design and components. The most common one that cannot “get along well” with SEO is the use of flash in a website.

A website that uses flash might be the one that looks beautiful and once you find that kind of website, you will find yourself attached to it, because, who doesn’t love animation? After all, almost all of us prefer visuals, right? However, some of us might not know that flash doesn’t really work well with SEO. Why? Well, if you are a business owner who has a website that uses flash, this article will make you think twice. Keep reading to find out why!

Search engines don’t get along with flash

Websites that use flash are difficult to be crawled and indexed by search engines, because a website fully implemented in Flash is seen as a single file. Search engines just wouldn’t be able to direct visitors to the proper page within that file.

Flash doesn’t care about users’ needs

While the ground rules of marketing focus on users’ needs, Flash websites ignore the basic principle of that. For example, a website using automatic sound that appears without users’ consent will make them uncomfortable, especially if they are in a work environment when browsing the internet.

Flash doesn’t work on mobiles

Flash will be useless when you use a mobile phone. This would cause confusion to users, especially the important part of your website’s information requires them to work on flash in order to see that. Well, you should reconsider the fact that over 3.5 billion people use mobile phone for the internet use.

Poor usability

Even though your website’s appearance might be appealing and attractive to some people, in terms of usability, it simply won’t help users. They can’t identify links that they can click, it can’t be searched, so it’s difficult for them to hit a back button within Flash content, and it’s hard for them to bookmark anything beyond the home screen; moreover, it’s impossible to navigate on a touch screen.

That’s why Flash is not good for your website, especially for your SEO. If your website is not SEO friendly, not only is it hard for Google to read your website, it is also hard for users to stay on your website for long. This will hinder you from gaining more traffic and more real customers in the future. Do you have a website that needs to be polished beautifully without any bad impact to your website? Feel free to contact us now.

Winning the Internet: A Primer on How-to Contents

Winning the Internet A Primer on How-to Contents

27 years after the first web browser was released to the public in 1991, debates on whether the Internet does more harm than good still rages on across all corners of the internet. The Cambridge Analytica scandal that is currently engulfing Facebook, quite possibly the biggest name in the digital world that isn’t Google, and the United States administration seems to shine a spotlight to proponents of that argument. Adding fuel to the fire, the more relatable case of the recent release of the mobile version of the popular online game Fortnite taking over students’ attention has brought the argument much closer to the homefront, with schools sometime taking drastic measures to confiscate students’ mobile phones. As with every debate though, there are always two sides of the argument and Google’s year-end report on Youtube highlights on why that video platform is so much more than just Logan Paul and cat videos. Spoiler alert, YouTube is also a valuable learning tool.

The report says that “how-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming”. So yeah, before you go on a tirade on how millenials are wasting their youth on watching absurd sketch comedies on YouTube instead of reading Anne Frank’s diary, keep in mind that they might be spending their time learning how to fix that classic Monaro GTS sitting in your barn. Anyway, this also tells us that if you’re looking to increase the audience for whatever it is you do, it might be prudent to engage them with how-to contents of your own.

One of the tactics SEO specialists offering SEO services would tell you to increase organic traffic, whether it’s for your website or YouTube channel, is to offer quality content. Of course, quality here is relative, as it highly depends on your intended audience and sometimes, contents that are considered good aren’t necessarily the ones your audience is looking for, but given how almost everyone have and will encounter some problems in their life, dabbing in how-to contents are as close as you can get to a surefire bet in the crowded world of digital marketing. Now, there is no definitive step process you could take in making quality how-to contents but there are definitely some general pointers to get you started, so without further ado, these are some of my how-tos in making how-to contents.

  • Know Your Subject

Pretty much a given but the sheer importance of this part means that it still bears mentioning. How-to contents establish your authority in your field so making sure that you possess the necessary knowledge and expertise and knowing how to express it to your audience is pertinent. Trust is the world’s strongest currency and this is the first step in building that.

  • Be Specific

Don’t be like IKEA. Simple, universal design like their instruction manuals might work for mass, ready-to-assemble furniture but if you’re looking to establish trust with your audience, make sure to provide detailed steps in your article and/or video.

  • Be Concise

Sounds contradictory to the point above but keep in mind the attention span of your audience. You don’t want to intimidate people by presenting them with something that makes them feel as if they’re being told to read War & Peace. It’s a balancing act and one that would surely come with repetition.

  • Be Relatable

Used as a way to build intimacy. Remember, you’re writing for people and bland robotic statements are a big no-no, even Alexa and Siri knows how to make jokes. Personal anecdotes and popular references are my go-tos when it comes to this.

  • Do a Trial Run

The litmus test for what you just wrote or shot. Either get someone else to do it or try to do it yourself if it’s the only available option. If the results aren’t as intended or the step they’re taking isn’t consistent with what you had in mind, then there are changes waiting to be made. A good how-to should work for everyone, or at the very least, the majority of your audience.

Now as I’ve said before, this wasn’t intended to be an example of a how-to article but the hope is that this could at least provide you with a solid base in making how-to contents of your own. Blatant marketing and in-your-face sales pitch aren’t always welcomed but displaying your expertise and providing your audience with the added value of an actual education, no matter how small, could go a long way in establishing a relationship with your audience, not to mention the traffic it could generate as more and more people pop how-to queries each day.

5 Signs You’re a Digital Marketing Expert

5 Ways on how to be a Digital marketing Expert

Since the advance of digital era, digital marketing is terribly needed that causes digital marketer profession sounds big and scary.  If you work as digital marketer, have you ever wondered on how expert your skills are compared to other digital marketers out there? If you have no idea about how good you are in this work, you can read the 5 signs that will help you rank yourself.

Understand SEO & SEO Service

One of the ways to be a good digital marketing is to understand how SEO and SEO Service works. SEO is as old as internet search, even since there has been internet search, there has been search optimization. Due to the algorithm update the tactics may change over the years, but the core idea remains. If you know what SEO stands for, we assume that you understand about a huge component of digital marketing.

Understand what a “Website Conversion” is

In online marketing language, “conversion” means money – or an act that take you one step closer to money. The act of conversion includes, analytics, conversion optimization, split testing, etc. If you include this term with deep understanding about what you are saying, you have some definite digital marketing chops.

You Believe that “Content is King”

This phrase is first published in 1996 by Bill Gates and has been popular until today, especially in digital marketing where everything is all about content. The forms may come from different places and forms, but the core is still the same. So, it is a good sign if you truly believe that content is a king.

You’re Comfortable on Facebook

Many things can be done in Facebook, especially for digital marketing, you can create from Facebook groups to Facebook ads to Facebook organic reach, so if you do not get along with this social media, your campaign is not complete.

You Have Snapchat 

Snapchat has been listed as one of the fastest growing social networks, so try it out can be a great idea to reach new prospective customers. If you have a Snapchat account then we assume you keep yourself up to date with the current trend which is good for your digital marketing campaign.