The vast majority of people will tend to skip over and move onto something else when they have to sign up. This makes web designers have to put their thinking cap on in order to engage more users. If you have to face the same situation, the following tips are for you. Check them out and you will see more strategies to motivate your users on signing up.
Start Immediately Engaging the Users
SEO master analysis knows very well how short some users are going to stick around. Therefore, they will take up the entire screen in order to try and convert people to his email list.
Back then, Popups seems to be a taboo thing, but with the evolution of popup design, it’s changed. Now, you can also utilize tools like welcome mats, slide-ins, promotional bars and popups. These tools will help you get more sign-ups for your company.
If you are not sure whether pop ups are useful or annoying, you can use a simple logic. This simple logic shows that those who don’t find your site appealing is annoyed or on their way out. But studies reveal that pop ups are more useful than annoying.
Use Copywriting that Solves Problems
Customers will have less interest to see landing pages, homepages, and ads which talk about the company. The only thing that interests them the most is whether you can solve their problems or not. So, avoid creating copywriting that looks unprofessional and silly. Problem-solving copy should support the call to action.
Be Clear about Costs and Make it Easy to Understand
Another smart idea is by telling them that your pricing plan will be sent through email. This is because, people actually care about pricing. So, make signing up becomes the main motivator for a user to sign up.
Leverage Reviews, Testimonials and Social Media
People’s recommendations still become one of the most valuable selling tools. This is why many e-commerce portal, such as amazon uses the power of ratings and review. This helps you gain more trust from their customers. The cool part is that consumers trust their friends and even strangers. This makes testimonials, reviews, and any other sort of social credibility essential.
Make Forms as Easy as Possible
For creating an effective form, you can ask for minimal required information from your users. For example, if you’re not dealing with money, you can cut down the sign up form to name, email and password.
Use Graphics and Text that are Relevant and Supportive of the Call to Actions
This steps focus on framing your imagery and text to focus on the call to action. This is aimed to bring all of your customer’s eyes to the call to action. You can create it through a button or sign up form. Also consider preventing any text from hard to see. It’s essential to ensure all of the attention is in the button or sign up form.
Consider Quick Tours, Videos, and Tutorials
People love tutorial. This is not only customers want to know how to make something, but also they have a thirst for knowledge. In fact, they will assume a product or service as useless, if they are not presented with enough information. Therefore, it is important to show your users videos or tutorials to increase chances of signing up.
