Month: April 2016

Google Increasing Mobile Friendly Ranking Boost in May

Posted on by Mario

Have your web developer made your site mobile friendly yet? Well, you better prepare as this May Google is increasing the mobile friendly ranking boost associated with pages that are mobile friendly. If you haven’t convinced yet about this phenomenon, you can read the article below to get more persuaded and discover what it will bring to the search result.

Is Just the Strength of the Ranking Signal Being Increased?

Last year, Google has launched the mobile friendly algo where it filters every page whether it mobile friendly or not. If it was, it got the tag in the search results and the associated ranking boost. In fact, there were no other signals applied to it that would make a difference on how strong that boost was.

Will Any Other Factors Increase the Ranking Signal?

Even though, there is a rumor that page speed can be one of the things that will be added to the mobile friendly signal, but it doesn’t appear to be yet.

Any Other Changes Being Made That Affect Mobile-Friendliness of a Site?

Google spokesperson has stated that nothing in the changing can cause any lose in mobile-friendliness. So if your site is mobile friendly today, as long as nothing changes in the meantime, it will still be mobile friendly when the boost is increased in May.

The only changes that is occurred since mobile-friendly launched is that app interstitials now cause a page to lose its mobile tag and boost.

Intent is still important

Even if the site isn’t mobile friendly, there is always concern about whether a popular brand will still rank for their brand name. And it seems that Google is still taking this into account.

“And remember, the intent of the search query is still a very strong signal-so even if a page with high quality content is not mobile-friendly. It could still rank well if it has great, relevant content.

Moreover, people surely expect that brand name to come up first in the search results or at the very least when they search for a specific brand name, they expect that brand name to come up first in the search results or at the very least, a one of the top results.

In fact, Mobile friendliness is one of many ranking factors in search. If Google doesn’t serve that brand’s pages just because it isn’t mobile friendly, the users will think that Google is not good because they cannot find what they are looking for. And if a user does end up on a brand’s site that offers a horrible mobile user experience, then it will affect badly on the brand itself.

3 Questions that Help You Designing for the Future with Smart UX

Posted on by Mario

questions that help you designing for the future with smart UX

As UX designers, creating a product that not only appeal but also stay evergreen to your clients and users can be challenging. In many cases, UX designers tend to miss this problem in their work which cause them to pay the risk later. Below are several ways that can help you get out of the woods and make your designs stay evergreen even in the future.

  1. Are any features going to need updates down the road?

For some web designers, creating design features  for a website can be too amusing until they go far-advanced on the process and forget some key future–oriented which can cause their products become dull within a short time.  Therefore, ask yourself several questions before you start working on your project will help to avoid creating a short term product and spending more money on the cost of updating it, below are several questions that can help you anticipate several things in the future:

  • Are any of these features going to be obsolete in the foreseable future?
  • How many of the features in this application/ website will require consistent updates?
  1. How Does this feature impact the business model?

Even though, UX designers have to consider about how users will react to their design, but this doesn’t mean that you completely neglect your client needs. In fact, the needs of the business ought never be ignored in favor of the needs of the user because sometimes what users want may not relevant to what your clients want. For example: you choose to include three rows of blog article snippets on the homepage of a website. While an application’s users may be overjoyed with your decision, how will your clients feel in six month? when the blog articles have to be moved to make room for  feature that was reserved for phase II of development.

  1. Do You really need to build this feature?

Sometimes, it is quite a dilemma for some UX designers when you have already taken into account everything that a user could need yet still there is too much empty space on the page. In one side, it is good to know that you have put everything on it, but seeing it so simple may tempt designers to add some extra features to reduce the empty space, such as adding new sections for “To Do”, “My Tasks” or “What’s New” which are all unnecessary if your clients only need two sections for “ My tasks,” and “Announcements”.

3 SEO Mistakes Amateur Bloggers should Avoid

Posted on by Mario

Mistakes Amateur Bloggers Should Avoid

Love it or hate it, SEO optimization is about Google’s rules, this statement should be clearly accepted by all SEO Services, especially for amateurs SEO bloggers. You can write whatever you like, but in the end Google will decide whether your content is appropriate enough to be displayed on its first page or not. So, instead of searching for the next topics for your article, I suggest you to discover several mistakes that amateurs bloggers frequently make to avoid you from the same pitfall that cause only few bloggers are succesful.

1. Writing Self-Centered Content

Seeing from other perspective is what is needed in SEO, especially in creating SEO content. Some amateur bloggers may think that whatever issues they find interesting will also appeal to their readers.  Well, instead of put beliefs and feelings into your writing, amateurs bloggers should change their opinion since a blog should be a place for engaging with other individuals on topics that are of interest to a wide variety of people, unless you are well-known enough, you aren’t given much freedom for it. In fact, from seo prespective, self-centered content is useless, since nobody is interested in reading your articles, so nobody will search for it. Therefore, to avoid creating self-centered content, your content should consist of these three things; good conversation, entertain, and inform.

  1. Underestimate Keyword Research

In SEO, creating blog is not for the shake of creating content only, because your main goal is to gather lots of traffic through creating engaging content. So, how do you find topics that appeal to masses? The only way to figure it out is through performing a keyword research. Today, you can use Google adword’s keyword Planner to help you discover the best keyword in your geographical area, industry or network are searching for. Pay attention only on keywords that fall between 100 and 1000 monthly searches, this ensures you to obtain keywords that interesting to the masses but aren’t too competitive to rank well for.

Moreover, bear in mind that you should use at least one keywords in your title, for example, if your keywords is “investment strategies” your title should be “Top 5 investment strategies”.

  1. Not Having a Social Sharing Strategy

Again, because your goal is to gain lots of traffic through your content, then sharing it is the fastest way to gain more readers and social media sharing are the best strategy to do it. The most basic rules in sharing your content is by having catchy title, attractive images, and convenient social sharing buttons, so the goal is to make it as easy as possible for people to share it. Besides, the right time for posting your article also plays an important role in deciding your success. Therefore, pay attention in what time people usually read articles will be useful. Generally, posts are more likely to be read and shared in the morning, at lunchtime, and in the early evening.