Month: March 2016

3Techniques to use Google Analytics that You Haven’t Tried Before

Posted on by Mario

ways-to-use-google-analytics-you-haven’t-thought-of

To obtain effective online business decisions, we must have an idea of where traffic is coming from and what visitors are doing while there. Therefore, the usage of Google analytics becomes important for your web, especially if you are working in SEO services where understands your traffic will help you to figure out how much traffic that you get in a day. Below are several ways to optimize Google analytics that you maybe never know it before.

  1. Create a Custom Dashboard

Even though, it is quote annoying to dig through the different menus to find the information you are most interested in, but don’t worry since there is a convenient feature that completely solves this, known as custom dashboards.

You can figure it out at the top of the menu, by clicking on Dashboards and then New Dashboard. It allows you to create a customized dashboard that displays all of the metrics you need the most. In fact, you can also create multiple dashboards through this. Next time you access your analytics, you’ll have everything you need in one place and won’t have to chase it down.

  1. Start using Intelligence Events Alerts

Daily activity on your website trends to be predictable. However, some events cause unusual changes in traffic – such as a blog post randomly going viral or getting linked to by an influencer in your industry. Wouldn’t it be nice to know when these things happen, without having to monitor your analytics 24/7?

You can, by setting up intelligence events. Go to Intelligence Events Overview and click Custom Alerts.

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You’ll be able to setup automatic emails that alert you when specified events occur from there, such as a spike in traffic. The website activity triggers real time signals.

  1. Find Your Worst Performing Pages

Mostly, we spend our time on the popular pages on our website only, this is good since it will welcome you with lots of new blog post ideas, but it doesn’t mean that you should never take a look on worst performing pages since actually there is opportunity lies in there. This process is how you find holes in your content and search engine marketing strategy.

Ideally, you want to keep prospects on your site long enough to convert them from lead or customer. Therefore, you need to go to the behavior tab in the Google Analytics menu. Then click Exit Pages under the Site Content menu.

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This process will inform you the pages where prospects most often exit your website, and then you can analyze these pages and figure out how to keep prospects engaged with your website. For this case, it will be possible that you might have to change the design or re-write the content, depending on how important the page is.

Google Looking for Feedback on Challenges of Video Content on Sites

Posted on by Mario

Google looking for feedback on challenges of video content on sites

There are many kind of content that a website can present. Through content any communication media, such as a video, TV copy, text, radio spot, images and etc., whatever your content type are, does it contain entertainment and utility values that can help to build brand and drive sales through its content.

However, creating content which will stand out is quite challenging, since 90% reach times zero stand out is still zero effect. Besides, according to some studies people who get disengaged after seeing your brand in the content is because the content is weal, but not because they don’t like your brand.

If you are SEO analysis or web developers who currently struggle with creating video content for a website or app, Gary Illyes from Google is interested in hearing the challenges you are facing when it comes to having video content.

“I’m reading this article on Digiday titled “WSJ now has a 40 person video team cranking out 40 videos a day”.  You should also read it, btw, link below. Are you producing videos for your site or app? What are the challenges of having video content for your digital presence? (be that hosting, search, or anything really).

This proves that video content has proliferated so much today, it just getting bigger and bigger, brands are going but have to consider focusing more time and energy on video content for their visitors. Not only is video content huge enough for YouTube, but it also becomes more popular as Facebook content.

Therefore to make your video content looks great, you can learn from marketing Wall Street Journal when they put the journal into their video marketing and are currently serving 6 million video views each month. But, remember that this strategy is also supported with the usage of some creative strategies, such as interactive video, to retain users and increase viewers.

3 Ways to Turn the Unresponsive Design into the Responsive One

Posted on by Mario

3 ways to roll out a responsive redesign

It goes without saying that every website becomes responsive so that it will be more convenient for mobile users. In fact, it will be easier for many web developers and web designers to develop a responsive website from the beginning rather than to develop it from the existing one, since creating unresponsive website into responsive website is more difficult. In fact, for some people the idea to turn unresponsive site into more responsive is like building castles in the air? But don’t worry as actually, there are better ways to go about it than others. Below are some points that you can follow:

  1. Responsive Retrofit

It seems like the pigs can fly If you want to make a site becomes responsive instantly. However, you can make it becomes more plausible if you have a componentized backend already in place, it could quickly retrofit its existing desktop site. In fact, it can help you pulling off a responsive redesign within two months.

  1. Parallel Beta

Like the old saying that two heads are bigger than one, therefore you should do parallel beta to make sure that you have the same agreement between you and your client. In fact, some companies want users to be able to test out a responsive design and then return to the ‘classic’ version of the site. Besides, through the parallel beta you will get lots of user feedback which will make your project result more satisfying for both sides.

  1. Mobile-only Responsive

An existing m-dot site can be used as a sandbox for rolling out a responsive design in stages. The Guardian and the BBC delivered their responsive sites to smartphone and tablet users first, before the desktop site, so you can also follow this step. However, it will be better if you keep your eyes on both of them, since you do not want to have a site that is responsive in mobile but not in desktop, for example if your users shrink the window on desktops, it would not act responsive where all the elements would stay where they are in mobile. This will make your visitors have less credibility on you.