Month: November 2015

3 Characteristics of an Effective “About Us” Page

Posted on by Mario

How to make an Effective “About Us” Page

If you happen to think that supporting pages, such as unsubscribe pages, thank you pages, contact us pages, is not as important as your main article, you might be wrong, as all of those pages can offer you a good opportunity if you know what to do with them.

This also works the same with About Us pages, they may seem pretty easy and pretty self-explanatory, but there are plenty of ways to get clever and create something that is not only informative but also effective in engaging readers. Therefore, you need to know some of the ways to cultivate them, especially if you work for SEO service which all you want is to convert visitors to buyers.

Here are some of the good characteristics of About Us page:

Images and Graphics Matter

One of the ways to make your “about us” page looks fascinating is by giving it image as it actually would be good for your blog post article, product page, etc, and it surely will grab your reader’s attention. In fact, it is a smart way to be eye-catching, and keep them staying relevant and engaging. The main idea is to present your characteristics while showing an interesting page for people to keep browsing.

Besides, you can also apply infographics or gifs, but bear in mind not to overwhelming your visitors with too many images or graphics too as it will make your page looks too crowded. Moreover, videos work the same way.

Tell Your Company’s Story

“About us” page will likely tell what your company has to offer. Giving information can help people understand your brand and make visitors become familiar with you. Telling the story of how your company has been developed can attract readers to keep on reading the whole page. For a suggestion, you better create subheadings, such as, the story of the early years of company” and “what we’re all about today” this will make your readers feel easier to read your article and avoid them from getting lost in a sea of text.

The Takeaway

A perfect “About Us” page should know what kind of audience that you will deal with. For example, if your audience is more analytical, then a clever page may be your choice, and if your audience is more creative, then put fancy videos and images in your “about us” page can attract your audience better.

Getting Real On Social Media? You Need These Reputation Dos and Don’ts

Posted on by Mario

Getting real on social media you need these reputation dos and don’ts

Sometimes what you have learnt from school about how to write for branding might not produce you with good result as people will have positive thought in brand that uses a “human talk” rather than a professional-speak, especially in social media channels. In fact, the higher the stiffness levels of the company, the lowers the impression. Therefore, for this situation, a real voice is a real winner.

So, this is clear that human voice offers more benefits associated with using a real and human-like voice on social media channels. However, there are some things that you need to keep in mind, since after all humans can be quirky and unpredictable, and sometimes, our behavior can be too much, while this is not the side that you want to be presented in social sites.

Therefore it is important to find out the Dos and the Don’ts in writing for social media, especially if your social media is part of your web development or SEO service, which means you create it for having a lot of visitors come to your website.

Do’s

Here are some of the things that you should do to enhance your social media campaign:

  1. Define your audience

Even though mostly people will prefer to speak with human voice but still you need to define your audience, as for instance, you will not apply the same tone and words to an infant and a corporate executive. Before you follow on this trend, take a few moments to really think about what audience your company serves and what your company stands for. If you find that your customer might think that formality is the best way to communicate, then, you may need to tune down your humanizing plans.

  1. Have a Person Manage your Media

Being consistent is the key of branding, so you better have one person that can have a full time job to manage your social media campaign. Let the person being responsible for all of the writing, updating, and promoting.

  1. Consider Emoji

Emoji can easily affect your user mood, people will certainly like you if you add some words with little smiles and clapping hands, as the next web suggests that some 74 percent of Americans use emoticons or emoji in their online notes. However, you still need to make sure that you also use actual words in your posts as a post that only represent with simple messages will make it difficult to understand. So, you better combine your words and a little emoji.

Don’ts

The key here is by being real, but as it mentioned above that being real can also cause you some problems if you do not know which side that you should bring up. Here are some of the points that you need to avoid.

  1. Disrespecting your customers

Using a very human real voice is good but still respecting your customer is more important, for example, calling your customer with name that they like is better, but calling their names with names that you made for them can be annoying.

  1. Make Light of a Serious Situation

A human voice is really suitable to share a story about your brand, your company, or your employees. However, there are some serious issues that may request for a formal tone of conversation. For example, if someone complains to your page and you respond it casually, people will think that you do not take the complaint seriously.

  1. Degrade your Brand for a Laugh

Being casual and humorous may be good in social media, but using a sarcastic humor can expense the brand. Bear in mind that you can still be funny without being offensive.

3 Ways To Triple Your Traffic Through Live-Blog At Conferences

Posted on by Mario

web traffic

If you do something that is obviously too promotional, people will easily write you off from the conversation in social media. The key here is relevancy. Therefore, you need to add value to the conversation, so you can place your message in front of a new audience and increase traffic to your website. This article is necessary, especially if you work in SEO service or web development.

Here are several ways that you can use to sponsor on an event hashtag and drive traffic to your blog through real-time conference. Here are some of the ways to take benefits from real-time conference

Write a Session Summary

Make sure that you jot down important messages during the conference. This will make people who miss the conference feel helped by your information. Besides, this will make the speakers feel happy too, as you help to expand their messages through social media.

Write an Overall Conference Recap

Another advantage that you can take from conference is by sharing its full material. Besides, you can also add opinions on the best presenters, talk about what influencers are forecasting for the industry to make it more attractive and informative. In fact, you can also provide your suggestion for people who may want to attend for such conference in the future.

The best tip for this technique is by taking thorough notes each day, for example, day one recap, day two recap, etc. The essential point is to deliver fresh information, so no need for waiting too long to publish your recap as people are likely still checking into the hashtag the day after the conference.

Write a Curated Content List

To lighten your editorial planning load you need to create a curated content. Through real time conference information you can even make a better one. If you quite confuse about how to start it, you can write a list of the” most notable one liners from presenters” or “best tweets of the day”. Furthermore, do not create it because of the sake of creating a list only. Make sure that your quotes should be also useful to the readers such as giving suggestions of how they could be used.