apps

Tips of Better Designing for Mobile App Commerce

Posted on by Mario

tips-of-better-designing-for-mobile-app-commerce

Since more and more people have switched to mobile use, many online entrepreneurs should learn how to manage time spent shopping. One of them is to put attention on how your e-commerce is designed. In the given article, we give you several tips that you can follow to create better design for mobile app commerce. If you are a web designer, you may need to read the following tips.

Include Full Product Details and Reviews

Providing your shoppers with everything they wish to know in your design, especially, about your individual product pages on your retail app is a smart way. However, with limited space in mobile, you should put your thinking cap on to avoid any waste space. So, that all the needed information can be displayed thoroughly.

As an example, you can take a look on how amazon fit all the needed information by utilizing long scrolling pages design in the app. Bear in mind to apply customer reviews, this method is really helpful to offer added insight to potential buyers who want to know how people who’ve bought this item have found it. If the world’s biggest online retailer has its product pages set up like this, chances are that it’s for good reasons, and to optimize conversions. Amazon offers designers a great template of how to design a mobile product page for success.

Cool It with the Registration Requests

Register upfront has become a huge barrier to conversion. There’s a high risk that they’ll just leave right then and there. This is also true on the desktop. However, on mobile, your retail-app experience provides much smaller screen real estate, which makes registering an even larger hassle. That’s why, you have to give something of extremely high value in return for their troubles, if you must ask your shoppers to register.

Instead, you have three options:

  • Use the reciprocity principle to give shoppers a high-value reason for registering upfront
  • Utilize social login
  • Let them use a guest-checkout feature that doesn’t make them waste time registering before they can use your app

Let Shoppers Totally Control Their Shopping Carts/Baskets

Providing users with good UX means give them full control inside of the retail app. For instance, your buyer will feel empower if they can edit their own carts or baskets at any stage in their buying flow.

Remember to avoid any page return. This is because it will cause any frustration and leads to friction, if your shoppers have to go back a few steps in the buying flow.

 

How to Design for Short Attention Spans

Posted on by Mario

design-for-short-attention-spans

The number of mobile internet users has exceeded the number of desktop-only users, no wonder many businesses want to make their business becomes more mobile. If you are an apps developer or a web designer, you should understand that mobile users characteristic are likely short attention spans. Therefore, it is important to create business app that meets this characteristic. In this article, we present several tricks that can be used to make your apps fit the short attention spans, such as follow:

SPEED THINGS UP

Nowadays, having a lightning fast app is a must thing to have, since a research of the Jampp study reveals that people spend less than an average of 60 seconds on mobile apps. In fact, a three seconds delay in website load time will result in 40 percent of users abandoning your website. The very first step is to make your website and app lightning fast. Make it easy for people to take the most basic action in your app, or on your website, in less than 60 seconds.

The most common mistake that many app developers do is to create app with lots of unnecessary features in the hopes that users will find it interesting while the fact is every web developers should avoid making complicated apps and focusing on performing the most basic tasks in your apps in seconds.

If waiting is avoidable, you can use bar of indication of progress to give your users sense of certainty. This trick has been successfully proven and it is used by many major sites. This is how you change everything. In fact, this method is so effective that 75% of people prefer to have one.

AVOID LOADING SPINNERS AS MUCH AS YOU CAN

Opposite from completeness meters, loading spinners will provide you with bad user experience instead of bringing good impact. No matter how fast your app or website is, it won’t make much of a difference if people perceive it to be slow. Loading spinners doesn’t give users an exact indication of how much progress they’ve made and how long they have to wait, therefore it is not preferable to be used as a time indicator.

TAKE ADVANTAGE OF BACKGROUND LOADING

Instagram is the best example of making actions appear seamless to users. When a user attempts to upload an image that should generally take 30 seconds to load, Instagram makes it appears as if the image loads instantly. This is because while a user is still captioning the image, adding title and tags, Instagram is slowly uploading the image in the background which causes the image is posted automatically, by the time the user actually clicks “share”. This process has made Instagram populary known as a very fast app.

 USE LAZY LOADING

It goes without saying that mostly people will only use half of the functions; therefore, loading each and every function will cause slower user experience. But don’t worry, as you can use lazy loading to help you delay the loading of certain objects until they are needed; for example, on a website that heavily uses images, it is expected that the images will contribute to a delay in site load times.

Moreover, with lazy loading, you can postpone the loading until users scroll to where the images are which actually save users a lot of initial load time that result in creating a perception that your site is much faster than it really is.

How to Increase Mobile App Downloads

Posted on by Mario

How to increase mobile app downloads

If you are an expertise in making apps, but are wondering how you can get more download? Well, learn about SEO can be a good idea. In fact, SEO service as well as ASO (App store optimization) can help you to generate more downloaders. This is in line with a 2013 study by Nielsen which revealed that over 60% of users find and ultimately download an app they found while searching in the internet. So, wait no more to optimize your website and see your selling increase rapidly.
The first stage is to create a website that has been optimized for the search engines (SEO). A good selling site should include your app, show in-app screenshots and videos of how the app works, an FAQ page, and a contact form. Moreover, you are encouraged to place testimonial and reviews if you have some to share and don’t forget to link to the app stores where users can download the app. And the last but not the least is too make your site becomes more responsive so that users can view it easily on any device. Another important technique to increase more traffic and broaden the chance of people to download your app is through incorporating a blog on the site and regularly adding new content will help your rankings on the search engines.
Further step is to discover a list of keywords that you want to target which is very significant for the SEO. For example if your app is about learning English language, good keywords that you might want to come up with are “apps that make your English grammar better”, ”best apps for English lessons”, etc. You surely want to incorporate then on your new website, blog posts, social media postings, and app store pages, once you have a variety of phrases that pertain to your app.
This keywords lesson can also be applied when you want to optimize your app store pages in iTunes and Google Play in hopes of ranking higher and placing prime real estate on the top charts. For example, use the app description as a media for convincing the user that your app is worth downloading.
After your site and app store pages are optimized, you can expand your optimization to websites, publications, and YouTube reviewers which often review apps. Finally, you can also get a backlink from a reputable website to help your rankings or a more tricky way is to offer your app download for free in return for a backlink to your site or app store page.