Month: April 2016

5 Signs You’re a Digital Marketing Expert

Posted on by Mario

5 Ways on how to be a Digital marketing Expert

Since the advance of digital era, digital marketing is terribly needed that causes digital marketer profession sounds big and scary.  If you work as digital marketer, have you ever wondered on how expert your skills are compared to other digital marketers out there? If you have no idea about how good you are in this work, you can read the 5 signs that will help you rank yourself.

Understand SEO & SEO Service

One of the ways to be a good digital marketing is to understand how SEO and SEO Service works. SEO is as old as internet search, even since there has been internet search, there has been search optimization. Due to the algorithm update the tactics may change over the years, but the core idea remains. If you know what SEO stands for, we assume that you understand about a huge component of digital marketing.

Understand what a “Website Conversion” is

In online marketing language, “conversion” means money – or an act that take you one step closer to money. The act of conversion includes, analytics, conversion optimization, split testing, etc. If you include this term with deep understanding about what you are saying, you have some definite digital marketing chops.

You Believe that “Content is King”

This phrase is first published in 1996 by Bill Gates and has been popular until today, especially in digital marketing where everything is all about content. The forms may come from different places and forms, but the core is still the same. So, it is a good sign if you truly believe that content is a king.

You’re Comfortable on Facebook

Many things can be done in Facebook, especially for digital marketing, you can create from Facebook groups to Facebook ads to Facebook organic reach, so if you do not get along with this social media, your campaign is not complete.

You Have Snapchat 

Snapchat has been listed as one of the fastest growing social networks, so try it out can be a great idea to reach new prospective customers. If you have a Snapchat account then we assume you keep yourself up to date with the current trend which is good for your digital marketing campaign.

How to Discover Your Online Reputation

Posted on by Mario

How to monitor your online reputation

Internet says everything and anything, no wonder that many people will search for lots of stuffs in the internet. If you are doing business whatever it is, oil company or SEO service maybe, you may wonder how it says about your company and its reputation and what people will find if they search for your company, since online reputation really plays an important role in determining your company success. Below are several ways that you can follow to monitor your online reputation.

Search for Yourself

The simplest way to figure out your online reputation is by searching for yourself and read through the first few pages of results. In fact, you can also keep an up to date spreadsheet with a list of links that are ranking for your name. Apparently, many tools, such as BrandYourself can be used to help organize and catalog this information. The potential downfall of this strategy is its repetitive nature.  The best way to monitor your online reputation would require some automation.

Automation

Another way to collect information about your online reputation is by using tools, for example IFTT, Hootsuite, and Google Alerts, to automate internet monitoring for mentions of you and your company’s name. In fact, there are many more software solutions like this, but one thing that you should know that this kind of tools may pick up a lot of innocuous or irrelevant data, so you may get a bunch of data which haven’t been filtered yet.

Defamation Monitoring

You can also try to do the defamation monitoring which works by crawling specific sites where negative content is likely to appear and automatically send alerts. Moreover, this software will notify your PR teams whenever a brand is negatively mentioned; it could also provide applications in the consumer market for professionals who want to avoid any harmful information about them online.

How to Build Relationships with ‘Empowered Consumers’ in this Digital Era

Posted on by Mario

How to Build Relationships with 'Empowered Consumers' in Digital World

Technology has transformed our life in many aspects, one of them is how technology has brought lots of advantages to customers which apparently empowering them. Therefore, this also impacts on how business should run in this digital era no matter what kind of business that you lead, maybe SEO services, clothing, food and beverages or etc. You should understand the right way to serve your ‘empowered customers’ in order to win their trust, such as follows:

  1. Be responsive

Every customer will prefer to have transactions with consistent, helpful and personalized communication companies and if they don’t get it, they are prepared to take their business elsewhere. A culture of immediacy has developed. Besides, technology has changed the way businesses market their products. In fact, business are under increased scrutiny and pressure to adapt in order to meet the demands of a marketplace that is increasingly centered around technology, mobility and social media. So, by utilizing the right technology you can reach your customer better and faster, in fact, nowadays business that ignores the needs of your customer will potentially lose them and the bottom line suffers.

  1. Be Social

Understanding your customers has always been the key for every successful business. Through the advance of technology you can understand your customer even better. You can figure out what the customer has brought from you previously and what posts they have liked on your Facebook page empower your customer service teams to respond and handle complaints effectively and efficiently. Furthermore, Customer Relationship Management technology is helping business keep up with these developments. By capturing information across multiple channels and platforms, customer-service teams can have all the information they need at their fingertips to build a complete picture about the situation surrounding the complaint.

  1. Be ‘human’

Even though technology is needed, but it doesn’t mean that you can simply replace everything with technology. In fact, a recent McKinsey report notes that only 80 per cent of businesses rely on a combination of digital and human touch points to conduct their business-people connecting with people is still very critical in delivering exceptional customer service. People still needs to connect with people, people still want to talk to people. Therefore, blending the digital side and human side is the best composition for your business.