Month: October 2015

Fascinating Features in Adobe Photoshop CS6

Posted on by Mario

Adobe CS 6

Adobe Photoshop may sound familiar in your ear, and now they have made the version of CS6 which some of you may have known about it. As it is stated before, adobe Photoshop has reached its latest version, CS6.  The development of it is surely will satisfy its users, especially if you are a web designer. However, if you still don’t know what actually CS6 can offer you can find out by reading the article below.

Acceleration in Photoshop CS6

CS6 provides tremendous acceleration in many areas. Therefore, the liquefy filter, previously a sluggish experience, is created to provide smooth, real-time smearing even with brushes up to the new maximum limit of 15,000 pixels; the new oil paint feature adds a paint-like texture, with controls that operate on the full-screen preview in real time. But all of the above advantages can only be optimized when you have a fast enough processor and graphics card, although CS6 can also be operated on windows XP/Mac OS X 10.6 with just 1 Gb RAM, but a better RAM, help you operating it well.

The new features

No one will ever doubt about CS6 interface, as it presents you with four base colors, from near-black to pale grey, so you have more colors than in the Photoshop. Everything has been subtly tweaked, from the hundreds of redesigned icons (the Pen and Lasso tools now indicate their active hotspots more clearly) to a crisper, more consistent layout.

Photoshop CS6 Filters

If you expect to find a new tool in Photoshop CS6, you will find a Content-Aware patch tool, which takes the technology introduced in CS4 (Content-Aware Scaling) and CS5 (Content-Aware Fill) and extends it to a tool that allows us to select move or extend objects in a scene, patching their original location more or less seamlessly. In practice, the results depend very much on having the right image, it’s a great idea, but doesn’t always come up with the goods. Moreover, a major new filter is Adaptive Wide Angle, which allows you to correct camera distortion simply by drawing over lines that should be straight. It even can stitch panoramas with multiple perspectives to be corrected into a single landscape shot.

Summary from 4 legendary Books of how to be a better Copy Writer

Posted on by Mario

Be a Better Copywriter 7 lessons from 4 legendary books

There are many books that can guide you to create a better writing, but in fact, not all books are good, so this time, we would like to offer you some books reference that will help you in writing. These books may not new but we consider them as some of the good books as each section provide you with precious idea, here are four books which may not new but the knowledge is still relevant to this day:

  • Influence by Robert B. Cialdini
  • Scientific Advertising by Claude Hopkins
  • Breakthrough Advertising by Eugene Schwartz
  • Cashvertising by Drew Eric Whitman

The above books have a good guidance, therefore, those who work as copy writer for blogs or SEO service are encouraged to read them but before you jump into thick books, you may need to read their summaries first.

  1. Understanding What is Implied between the real words

People, according to Dr. Ellen Langer sometimes react to certain words, even if the words may not be uttered, for example:

If someone says “ Excuse me, I have five pages. May I use the Xerox machine?” (example 1)

The real information that people may get is “Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush? (example 2)

When people utter something in example 1, they said something without tell others the reason. According to research only 60% of people allow the person to use the Xerox machine, but when the actor really tell the audience they real information as it is written in example 2, 93% of people will let them skip ahead, the result is pretty surprising. From this research you can see that providing a reason will strengthen your demand, but bear in mind that what the actor request is only five pages not 25 pages. If you ask too much, the possibility of people will refuse your request is high. So, it is better to ask little favor which is followed with a real reason.

  1. Your product is your marketing strategy

People sometimes think that selling product is all about the technique of marketing; well it is not true all the time. As your product is the most important point that can make people decide to buy your product or not. So, instead of trying to change a different color of your website background, it will be better to try a different lead magnet. Therefore, you need to provide value to make your visitors click something, watch something, sign up for something or anything that requires them to give up something valuable (email address, money, a lot of time).

  1. Successful Marketing is Not Guesswork

In Scientific Advertising, it is written that: “Successful Marketing does not involve guessing. Ever.”

This is true, indeed. As many marketers conduct many marketing techniques without ever measuring if their efforts have converted into a real selling. In fact, according to research, almost 80% of marketers do not track their email ROI. This is quite embarrassing as email marketing should be one of the easiest types of marketing to be tracked. Moreover, only 44% of companies are able to measure paid search ROI effectively.

All of this only shows that people still work with low standard, as they even do not check about how far they have gone. If you don’t track your ROI, you could be throwing your money in vain by conducting marketing methods which may be absurd for your success.

A Designer Guide: The Difference between UI and UX

Posted on by Mario

Knowing the difference between the UX and UI design

When everything becomes digital as today; the job of creative design goes broader as designer is demanded in creating a good design which is suitable for digital needs. In fact, some people may think that the designer’s job is only for creating a good design, well the job actually is not that simple as a designer is demanded to do more today, such as producing a design which does not only influence our visual sense but it is also expected can influence the audience’s feeling, so now you may realize about how important a designer’s job really is as they do more than just put a nice pretty ambiance things. That is why as a web designer, you will realize that in design world, especially in web design, you will face two board terms and both of them are supposedly created to support one to each other. The terms are User Interface (UI) and User Experience (EX) design which as a web designer or a web developer you may want to know what the difference between both of them.

UI & UX design

Many people may have a misconception about the definition and the difference of UI and UX design as even designer sometimes can also misunderstand about these terms. At some points, it seems like they are interchangeable, but in fact user interface is not user experience, as user interface is focused on the actual elements that interact with the user while UI refers to the aggregation of approaches and elements which allow user to interact with a system. A UI designer will be concerned on creating interactive designs, icons, colors, text, and affect a number of other elements that solve problems dealing with direct interactions to the user while UX may concern on the user’s feeling when they interact with a design, this will lead the UX designer to consider about, content, speed, functional performance, color scheme, personality, customer support, set expectations, financial approach, and visualization.

For example, sometimes when you click on a button in a web, you find that the button will arouse an effect such as the ripple effect, press down effect, sparkling effect, and etc. The feeling which you experience after taking an action on a design is called as user experience. Therefore, a user experience designer is responsible on determining what kind of effect which can convey a particular feeling to the audience. This why user experience design is called designing for Emotion while user interface is called visual design or in the other words, you can say the entire product is UX, an individual section is UI. Therefore, you need to bear in mind the differences as the incorrect usage of them is dangerous.