page

Simple Tips for Designing a Browserless Web

Posted on by Mario

browserless_ywf

Browserless web is best known as communication over the World Wide Web between programs rather than between people and the server programs at Web sites. Many people believe that in the future, program-to-program communication will be more popular, as it will generate more traffic than browser-to-Web site communication. Even though browser-to-Web site communication is program-to-program – the browser is a client program and the Web server is a server program on behalf of a Web site – this new program-to-program communication does not involve an interactive user. Application that orders fulfillment is likely candidates for the browser less Web.

Of course, there are also some pros and contras on the topic of native versus web experiences. Many are comparing its reliability and speed with the native app experience. Therefore, in this article, we will explain how to design and develop progressive web applications (PWAs) in brief, so that many can experience a browserless web. Hopefully, this article would be beneficial for web developers or web designers who want to create a more engaging web.

  • Instant Page Transitions

It’s an open secret that users do not want to wait. Therefore, you have to be able to get in and around an app quickly without making them wait for your content to load in each interaction.

Solved with PWA

In order to pass the Lighthouse checklist for a PWA, one must follow certain performance-enhancing guidelines. Then, the content will be cached behind the scenes and to make you feel like there is no loading event, content should be cached behind the scenes.

  • Perceived Performance

You might be surprised by knowing that the level of stress caused by mobile delays is pretty much the same as watching a horror movie. Therefore, a good app should not let their users wait for their content. Other thing like elements appearing asynchronously as the app loads should also be avoided.

Solved with PWA

With the “Add to Homescreen” PWA launch transition, you can have a visual bridge between loading and loaded content. This shows how “preloaded states” can increase the perception of speed and seamlessness. Through a well-designed PWA, you can mimic the end state of the page and by using lazy-loading to deprioritize elements that are out of view; you can make the initial loading seem faster.

  • Works Offline

People, who prefer to download native apps, mostly want to use the apps without constantly relying on an Internet connection in order for the apps to function properly.

Solved with PWA

To solve this problem, the page content will be cached behind the scenes, allowing it to be accessed where there would, otherwise be a lag  in the browsing experience, such as when entering a tunnel while driving.

  • Back Button

Android provides a back button through the device which makes some people think there is no need to replace the browser’s back functionality. In fact, most apps choose to offer a back button in the header as an “up” action that navigates within the hierarchical relationship between pages.

Solution

The only possible solution for this problem is to place the menu button in the top left with a back button once the user progresses past the initial page. It will be validated once we put this pattern in front of users. Once participants had progressed through the initial home page, you can ask them to navigate to a new section.

 Can We Use it in the Real World?

Of course you will need “Add to Homescreen” to develop into an accepted group of patterns. To get some best practices about browserless web, you can read the following practices:

Sticky Headers, Persistent Actions

With this sticker, visitors can understand about the importance of learning ability when introducing new patterns.  In fact, the main purpose of this sticker is to ensure that users can easily find crucial global actions.

Prompt Intelligently

As it is said that PWA’s will get full control when they want to prompt users, this makes “Add to Homescreen” installation increase.

Stress and Test

One of the most important validation processes is to do the stress test in multiple applications. This is because, in most cases, the pattern stood up well to the latest brand. For example, the Lancome’s PWA contains many calls to action, which, as a result, can help in identifying overflow menu as a great opportunity to simplify its user interface, while offering exclusives program.

Conclusion

Many believe that “Add to Homescreen” will offer users to a next level experience, which is more engaging and converting user. This is because, a more modern, app-like web can have more positive effects on engagements, as it meets user expectations of performance and design.

The only way to meet those expectations is by combining PWA performance enhancements with intuitive design patterns in navigation and app-like user experience.

5 Ways to Choose a Perfect Domain Name

Posted on by Mario

domain name

Domain name is the key element of your site, especially if you are working in SEO service area. But, why this short line of words can be that important? There are 3 main reasons why you should put more effort on your domain name. First, it is because it’s your site’s first impression, it affects SEO, and it defines your brand. So, you know why it is important to have a perfect domain name. Now, it’s your turn to create one. Here are some tips that you can do to produce a perfect domain name.

  1. Brand-able Over Generic

Your domain name is terribly important as it is where visitors will find, remember, and share your company name. Therefore, a good domain name should not only easy to remember but also engage good meaning. This way, it will increase people’s trust on your site. For example, “UnitedHealthCareOnline.com” and “Anthem.com” emphasizes better meaning rather than Newhealthinsurance.com or Healthinsurancesort.com. This is because those names stand for something. Furthermore, those names provide trust factor for those who hear it.

  1. Easy to type and Easy to Pronounce

Avoid creating too complicated domain name. Consider to use easy to spell name, such as Google, Facebook, Twitter, Instagram, yahoo, CNN and many others. You can ask 10 people to spell or pronounce your domain name. If more than a few people struggle to pronounce it, you need to simplify it.

Therefore, you should also avoid any hyphens and numbers usage as this will make things more difficult. So, only use letters on your domain name.

  1. Consider Using Keywords

In order to improve your SEO, using keywords on your domain name is such a good move. However, you need to consider it carefully. Sometimes, using keywords can cause your domain name sounded and looked awkward. Then it can be end up as generic. Therefore, you better put your keywords at the beginning of your domain. It will work on your ranking powerfully.

  1. Use the Right Domain Name Extension

When it comes to choosing your domain name “.com” is still the best. However, if you would like to have other options, you can go with second option, “.net” and third option, “.org”. Remember to always avoid using weird extension, such as “.club”, “.space”, “.pizza” and so on.

  1. Use a Domain Name Generator to Gather Ideas

At this point, you have all you need to create a good domain name. However, what if you don’t have time to think about a perfect name for your domain? or your perfect name has been taken already? Don’t worry you can use domain name generators. These generators can find fresh and available name for your domains. For example, you can try Wordoid, Lean Domain Search, or DomainHole.

When can You Use Canonical or 301 Redirect?

Posted on by Mario

when-should-you-choose-canonical-vs-301-redirect

At some cases, you may find you have no opt unless applying a duplicate content which is quite a problem that every web developers will be confronted with. But don’t worry as you can choose to either make use of canonical tags or 301 redirects to avoid any duplicate content. But when you can use the right method between the two of them? Below are several scenarios that you can choose.

Scenario 1: Similar Products with Similar Descriptions in an Online Shop

If you are online shop owners, you may often face a situation where you have similar or almost identical products (e.g. same color or model number). Hence, these products will have similar product descriptions but will be indexed with differing URLs.

Providing an indication of the product in the URLs also will let users know what to expect when clicking on the link. Moreover, multiple URLs for similar products also lead to duplicate content in search engines.

Due to this, you need to avoid having any duplicate content since it is important that only one URL is indexed by Google and canonical tag is the easiest way to do this. With Canonical tag, Google will know which URL to index.

Scenario 2: Conversion of the Website from HTTP to HTTPs

Since the increase of user’s security, many websites are being converted to the encrypted https version. However, this change will lead to much duplicate content, as Google indexes both the http and the https version. In this case, a 301 redirect can be used to avoid this problem since it will redirect the http version of the website to the https version.  By permanently redirecting those sites, you will increase the loading time significantly.

  • The solution for smaller websites: All web pages are redirected to the https version via the 301 redirect.
  • The solution for very large websites: The rel=canonical refers to the https version as the original URL. This way, crawlers are encouraged to index the https version.

Scenario 3: Relaunch of a Website with an URL Alteration

Another case, if your website has reached a top place in Google Page, but because of several reasons you need to turn it down temporarily, and relaunch it again, a search engine indexes the exact URL of an individual web page, and if the structure of the website is changed, almost none of the web pages will keep their URL.

To help you minimize the risk for having any domain transfer, you can forward the old domain URL to the new domain URL via a 301 redirect. By this way, users can find the new URL without have to cope with error pages or receiving browser messages that the complete website is unavailable.