Domain name is the key element of your site, especially if you are working in SEO service area. But, why this short line of words can be that important? There are 3 main reasons why you should put more effort on your domain name. First, it is because it’s your site’s first impression, it affects SEO, and it defines your brand. So, you know why it is important to have a perfect domain name. Now, it’s your turn to create one. Here are some tips that you can do to produce a perfect domain name.
- Brand-able Over Generic
Your domain name is terribly important as it is where visitors will find, remember, and share your company name. Therefore, a good domain name should not only easy to remember but also engage good meaning. This way, it will increase people’s trust on your site. For example, “UnitedHealthCareOnline.com” and “Anthem.com” emphasizes better meaning rather than Newhealthinsurance.com or Healthinsurancesort.com. This is because those names stand for something. Furthermore, those names provide trust factor for those who hear it.
- Easy to type and Easy to Pronounce
Avoid creating too complicated domain name. Consider to use easy to spell name, such as Google, Facebook, Twitter, Instagram, yahoo, CNN and many others. You can ask 10 people to spell or pronounce your domain name. If more than a few people struggle to pronounce it, you need to simplify it.
Therefore, you should also avoid any hyphens and numbers usage as this will make things more difficult. So, only use letters on your domain name.
- Consider Using Keywords
In order to improve your SEO, using keywords on your domain name is such a good move. However, you need to consider it carefully. Sometimes, using keywords can cause your domain name sounded and looked awkward. Then it can be end up as generic. Therefore, you better put your keywords at the beginning of your domain. It will work on your ranking powerfully.
- Use the Right Domain Name Extension
When it comes to choosing your domain name “.com” is still the best. However, if you would like to have other options, you can go with second option, “.net” and third option, “.org”. Remember to always avoid using weird extension, such as “.club”, “.space”, “.pizza” and so on.
- Use a Domain Name Generator to Gather Ideas
At this point, you have all you need to create a good domain name. However, what if you don’t have time to think about a perfect name for your domain? or your perfect name has been taken already? Don’t worry you can use domain name generators. These generators can find fresh and available name for your domains. For example, you can try Wordoid, Lean Domain Search, or DomainHole.