html

3 Techniques on How to Optimize Your Website for Multiple Keywords

Posted on by Mario

How-to-Optimize-Your-Website-for-Multiple-Keywords

With so many updates, nowadays SEO puts more priority on context. This makes context is above keywords. But, this doesn’t mean that you will neglect keywords relevancy and authority. Therefore, as a SEO engineer who works for SEO service, you have to understand and combine what Google wants and what users want.

If you assume that Google will understand the context of your content while you build a strong brand and positive user experience, you will still have to consider about the hierarchy of your content, how to organize it, and how to build context that can rank for multiple keywords, so that it will meet your conversion goals. Below are several tips on how to optimize and focus on keywords.

  1. Know Your Current Content

After determining your conversion goals, you may need to set your analytics house, and conducted keyword research, then you’re ready to organize your keyword data into meaningful topics. Instead of stemming or use all of the literal variations of the terms and its plural or singular versions, you can find sets of terms on the same topic and group them together.

Usually we often fall into the most general topics of the niche or industry when running an e-commerce site. Most B2B sites follow a pattern as well with top-level business industry terms, product or service categories and the products or service themselves.

As keywords grouped into topics, so it is possible to take the important next step of mapping your keywords to existing pages of content or conducting a content audit. As the first step you can run a crawl of the existing site structure with screaming Frog, download the HTML page results into Excel, and then get to work putting topics and terms out to the side of specific pages.

When you know you have content gaps and need to create more, that’s when you can turn around and quickly search to see which websites own the top of the SERPs for those topics and draw inspiration (without copying them) for ways to fill the gaps with your own content and draw inspiration for ways to fill the gaps with your own content and make decisions based on priority.

  1. Optimize Site Architecture

Even though, you can start once you know where you stand with content, then having a plan for filling gaps but first you need to figure out how to organize the content. This means balancing user experience, with product/service offerings and topical keyword search volume. Moreover, build out your site hierarchy working top to bottom going from most general to most specific. Even though, mostly sites are already built this way. However, site navigation and structure is often dictated by an internal or organizational view when SEO isn’t involved.

Besides, you are able to cast a wider net in terms of rankings and visibility, by taking an approach that looks at essentially any page at any level on the site as an entrance point and landing page for one or more topical keywords. In fact, all of your efforts will destruct your message, when you try to rank for too many terms with a single page or section of the site.

  1. Do Your On-Page Optimization

It is surprising that there are so many SEO campaigns that neglected the basics of on-page optimization. In fact, these SEO basics still apply. However, you need to look at it deeper than just trying to merely produce content and organize it well top to bottom in the site. Besides, you need to ensure proper categorization, when you’re building context for the user and Google. Another power in the on-page variables is having all factors working together with architecture and on-page optimization.

Things that can be cached in WordPress Cache

Posted on by Mario

WordPress Cache What can be Cached and How We Do it

Caching is one of technologies which can contribute to site speed. Besides, caching will enable your stored data to be available for future requests. Some web developers might be familiar with it, some might not. But, if you haven’t been familiar with caching, you can learn more about it in this article. This article will explain what WordPress cache is and how it can be implemented on many different levels.

What is Caching?
In computing, the word “cache” is quite familiar. It refers to software or hardware component which is temporarily used to store values and retrieve them faster in the future. Values include MySQL queries, or compiled PHP bytecode as well as duplicate data, such as HTML and images.

In fact, we can gain a significant performance advantage by making copies of data and placing them in the “caching” component. This is because your visitors can retrieve cached content much faster than un-cached. Besides, your performance improvement can enhance depends on how much data that you can cache.

Things that can be cached
There are several levels, depending on how far you want to go in optimizing your website using caching. Here they are:

  • HTML Output
    You can find many plugins that can help you cache the HTML page itself. For instance, you can use WP Rocket and W3 Total Cache that can perform cache and many more. These plugins cache the result of the HTML output saving time for future requests. In fact, you can serve uncached content for every plugin have a cache invalidation mechanism.
    You can also try to “minify” HTML to make it smaller. This will add up a couple of kilobytes per page and keep increasing over time.
  • PHP OpCache
    A technique which PHP takes the source PHP files and compiles them into an intermediary form called bytecode is named OpCaching. Bytecode is like a computer’s machine code, but it refers to machine code that is executed by a “virtual machine” rather than by a real one. Fortunately, it can be executed quicker than having the PHP interpreter parse a command at a time since it is machine code and resides in memory.
    At a certain level, caching stores these bytecode data into memory, this causes your application gets executed faster. Besides, in order to have PHP OpCache enabled, you need to have access to the PHP configuration file.
  • PHP Object Cache
    This cache is done on the language’s OOP level. It uses the concept of “objects” to describe logic, data, and ideas. Objects are constantly being created and destroyed as your application runs. This technique solves the problem by caching the objects themselves.
    You can find PHP object cache in Memcached and the assorted ones for Redis. However, in order to enable PHP Object caching, you need to have access PHP configuration.
  • MySQL Query Caching
    The idea might be the same with PHP object cache, unless it is applied at a database level. A set of data are returned by the database based on the query that was entered. In fact, someone can get data much faster if someone has called the same data first. This is because they would reside cached in memory. But, you need to have access to the database server.

What is Minification?

Posted on by Mario

css minification

Web browsers aren’t concerned about the readability of code, when it comes to generating a page or running a script. In order for the file to be executed, minification strips a code file of all data that isn’t required. With minified files, you don’t need to be decompressed before they can be read, modified or executed. This is so much different from traditional compression techniques. If you are a web developer or web designer, you may need to know further information about CSS minification.

After the code for a web application is written, and before the application is deployed, minification is performed. Minification can result in faster response times and lower bandwidth costs, as it sends the minified version instead of the full version. Nowadays, minification can be widely used in many websites ranging from small personal blogs to multi-million user services.

Minification Techniques and Tools

Minify is one of the more comprehensive minification tools. Minify handles minification, caching, and compression of CSS, HTML and JavaScript files. Minify also offers integration with popular web applications and frameworks including WordPress and the Zend Framework.

HTML minification

If you are looking for performance improvements to websites, you can find the PageSpeed Insights Chrome extension in Google. PageSpeed Insights provides a “Minify HTML” rule which generates a minified version of the open website.

CSS minification

Several online tools provide instant CSS minification, since CSS is less likely to change frequently. To get a quick and simple way to minify CSS, Refresh-SF uses multiple tools to minify CSS, HTML and JavaScript.

JavaScript minification

To create a more efficient copy of any JavaScript file, you can use Google’s JavaScript optimization tool, the Closure Compiler. Usually, a developer will use the Closure Compiler to minify the code and make change to a JavaScript file. For a user’s web browser, they can access the new file in the web server.

Example of Minification

The following code block shows an example of plain HTML and CSS:

<html>
       <head>
               <style>
                 #myContent { font-family: Arial }
                #myContent { font-size: 90% }
</style>
</head>

        <body>

                 <!– start myContent –>
                       <div id=”myContent”>
                       <p>Hello world!</p>
                       </div>
                 <!– end myContent –>

        </body>
</html>

Here are the same codes after minification:

<html><head><style>#myContent{font-family:Arial;font-size:90%}</style></head><body><div id=”myContent”><p>Hello world!</p></div></body></html>

Benefits of Minification

  1. As less unnecessary data needs to be downloaded, users can load content faster. Users experience identical service without the additional overhead.
  2. Lower bandwidth costs as less data is transmitted over the network. Developers no longer send the extra content that users don’t care about.
  3. Lower resource usage since less data needs to be processed for each request. The minified content need to be generated once, but can be used for an unlimited number of requests.