Month: January 2016

3 Ways to Capture and Keep Your Audience’s Attention Online

Posted on by Mario

3 ways to capture and keep your audience’s attention online

What makes you feel confident that your websites can compete with other billion websites online? There is a lot of competition vying for your audience’s attention out there. Even though, they do not compete you directly, but these websites will distract audience’s attention to your website. Therefore, you need to find some ways to make your websites look outstanding from others. Here are 3 ways to do that.

  1. Be surprisingly awesome

If you create a website for selling intended only, your website can lose its surprise element. Therefore the point is not only selling but be truly helpful and surprisingly awesome by showing your human side and be unexpected. You can also ask your web designer to put great graphics or image to make your content looks good.

  1. Build Your Reputation

As Google expects something organically, reputation sometimes gets overlooked. In fact, actually there are a lot of steps you can take to help build your reputation and trust. For example, an e-commerce store may want a lot of reviews on their site, and a service-based company may want to highlight reviews from customers on social media sites like Facebook.

Actually having a good reputation is all about making your audiences feel comfortable and safe about your company, by this you can ask them to share their experience and this is one of the first steps to building your reputation.

Moreover, to lead customers give you some reviews you need to just simply tell them politely about how much that reviews will mean to you. Honest reviews will give a good influence to other prospective buyers to decide whether they will buy or not.

Another way to build your reputation is by sending out reminder emails, including your Yelp URL on your receipts and do not forget to thank positive viewers on social media for leaving you feedback.

  1. Make Everything Easy to Do

If you want to have their money, don’t make your customers feel the need to put extra time or energy to you. For example, you can make it obvious and simple for them to download your book, make a purchase, or whatever you consider converting. To keep their attention you need to make sure that everything is obvious and clutter-free. A good place to start is with UX testing to see if your site and conversion path are as user-friendly as they should be.

How to Know Your Article is Pretty Bad according to Google

Posted on by Mario

How to Know Your Article is Pretty Bad according to Google

Knowing what thin content is will help avoiding yourself from getting hit by any kind of Google update, if you work in SEO services, having good articles is a must, as it can be one of the important ways to meet Google’s standard and reach a higher rank in Google first page.

Therefore, familiarizing yourself with what not to do is one of the best ways to ensure you create “phantom-friendly” content. What we actually know about thin content is that it is usually contained low-quality. In fact, articles are categorized into bad content if they contain thin content. If you do not have any detail information about what thin content is, you can rely on this small list, as it comes straight from Google:

  1. Duplicate or redundant posts

Having neat-duplicate content on your site separated by only a line or so of unique content is a big no. In fact, doing straight duplicates is a very big problem. Therefore, you need to find out areas to add small bits of unique content, either with rewritten descriptions or a unique one to two sentence introduction.

  1. Affiliate pages (with links) that have little to no valuable content

Applying too much ad will also make your sites considered thin. Either scale back on the ads you are showing or bulk up your content. Honestly, doing a mixture of both is probably the right combination. But, please consider the need of your user experience as the supreme target.

  1. Poorly Written Blog Posts or Articles

If you think creating a new content is enough, well it doesn’t guarantee you to avoid the Google phantom. So, often people think that creating a new article will help your content get a better rank; in fact, a new content will also need to be rich with knowledge or information rather than just being new.

How to Leverage Your Social Profile without Paying for Ads

Posted on by Mario

how to be increase your social profile without paying for ads

In online campaign, pay advertising may quickly provide you with many benefits without the need of worrying about organic reach, especially if you do online campaign in Facebook, one of the largest social media which has become a competitive advertising magnet among online marketers.

However, not all businesses have the budget to pay the online advertisement, especially for the startup or small businesses. If you are in this condition, you still can find another way for increasing your Facebook Page reach without the need to pay. Reading and learning below tactics to help you achieving a successful Facebook campaign.

1. Watch Your Content

In online world, your content can be categorized into three parts, which are text, image, or video. These three categories can bring you great benefits if you know how to cultivate them.

2. Depth Blog Posts (brand personality in your posts)

So often, people think that blog posts only matter in SEO services; well actually, this is not true, as Facebook posting can also attract more potential buyers by having more people sharing it. Actually, it is a great way to beat competition and establish your brand as an industry expert. To make audience view your post, you should make it valuable without neglecting your brand personality; some of the ways are by linking it to studies, research and additional resources on the topic.

The other way which is also important is by having brand personality in your blog campaign, this means you need to be original and avoid to post boring or generic updates, conversely share your brand’s personality will make users temp to see your stuff.

3. Engaging Graphics

Having a text posting is not enough if you don’t complete it with engaging graphics, such as images. This is because images will easily capture people attention rather than text. Besides, a visual element will be intercepted easily by people’s mind rather than text. So, when you have something to say, always accompany the announcement with a high-quality image.

4. Put on Video Content

Facebook trend likely moves into putting quite a bit focus on video these days. In fact, since June 2014, it has averaged more than 1 billion video views every day. This statistics prove that it can help brands pay attention. So, if you want to make an organic impact with Facebook, applying video content might be one of the good ideas.

5. Learn More about Your Audience

No other way that would be best to use rather than learning more about your audience. This is the basic aspect that every online marketer should do. Here are several points that you can do in order to analyze your customers.

6. Interview your ideal customer

You need to do some interviews to find out what your customer wants, the questions that you may ask can be varied but still have to be relevant with your main goal, such as, what blogs, books, or publications they usually read, how they measure the success of their job, and etc. The amount of information these question can reveal will immensely help you with understanding your audience. And, once you understand them better, you can create stronger, more engaging content for social media.

7. Have Hyper-Targeted Personas

After knowing your ideal customer through interviewing them, you can put it to use in the form of a hyper-targeted persona. A persona helps position your content toward a specific person. In addition to the information you obtain during the interview, such as demographic information, how your solution heals their pain points, specific details about job roles and duties and their most common objections to your service. Bring up such questions will help you know more detail about your audience. In fact, you can create social media engagement without paying ads for these personas.