Month: October 2015

7 Ways to Boost User Engagement on Your Website

Posted on by Mario

great tips to Drive User Engagement on Your Website

Many people attempt to develop a website to do their business better, but most of them may forget the core of website which is “user engagement” as your website will only leave as nothing if the whole of the web itself does not consider how it can engage its users. Therefore if you work in SEO service or website development, then considering how to create user engagement may be necessary, here are some of the wonderful tips about how to create it.

Use Visual Storytelling

One of the best ways to engage with your users is through visual storytelling, this concept may be not easy as it will demand you to be creative and put you on your thinking cap in order to produce an interesting website. One of the good examples is Every Last drop website; this website conveys a story on their website through a creative way which is by scrolling the site.

Choose Card-Based Design

No other thing which is as good as card design when it comes to provide information on a website, especially for mobile devices. This is because card-based design can present information in a compact, animated way and provide great user’s interaction which will lead your website to a good user engagement.

Prefer More on Clutter-Free Interface

In order to drive user engagement on your website, a clutter-free interface is the best way to make it happened. Create balance between the visual elements and text on the site to make it readable for users. Moreover, you need to remember that sufficient white space is needed so that users can easily reach the information that they wish to have.

Fresh Images is the best

Creating a fresh image may demand for a lot of time and effort, this causes many people just take images from many online sources, this  may not false but this is not good either as people will surely feel that they have seen a resemble image elsewhere. Therefore, create original images is better, as even though it consumes your time but for long term it will increase your credibility in return.

Replace Flash with HTML 5

These days, HTML 5 is the most favorable platform as it offers more interesting features and functionalities. HTML 5 has surely beaten Flash with its advantages since it is often used for creating a scalable, responsive websites. Moreover HTML 5 is also provided with so many advantages to make a website “platform independent” and increase user engagement by:

  • Using a number of text inputs and various fields which attract your users to create interesting forms on your website.
  • Producing more interactive content on your webpages with the <canvas> element that allows a number of animated interactions for the users. This will keep people’s attention when they visit your website.
  • Get native support for audio and video elements by using HTML 5 which will allow users for not being bothered with download request when they try playing the audio or video on your website.

 Apply a Hero Image

If you wish for having a minimal, responsive websites, the hero image is the best advice for your need as this kind of site will present a large photograph or video with only a few lines of text or headline that surely will draw user’s attention. Moreover, you need to apply a color palette that nicely represents your brand or business and displays it in a high resolution is a good technique. While for the typography selection you can choose and apply a large and preferably custom font to explain the product features and service shortly.

Call to Action Elements more than once

If you create a website just for your hobbies, call to action buttons may not be important, but if you intend to have a website for business, such as SEO service or online shop, call to action buttons on your websites will be one of the crucial things as this thing will turn your visitors to be your customers. That is why having more than one call to action is a good way or you can place buttons on the top fold of the page and the bottom fold of the page which is aimed to remind users to take a call to action.

4 Free Courses for a Better Content Marketing and Writing

Posted on by Mario

Free Courses on Content marketing and Writing

Every Skills need to be improved that is why there a lot of courses which are served this day, this is also happened with writing skills, especially for marketing content as your content is aimed to influence people to take action, besides mostly marketing contents are used to support SEO services and sell product. Therefore, attending writing courses is one of a good way to enhance your skills. Below are some online writing courses that can guide you in creating a better content.

Skillshare Courses

Skillshare is one of the best courses that you may take, as it offers you with a few courses done for free during 14 days trial and after that time, it is a yearly fee of $96.00. However, you can have all of the classes free within Skillshare once you pay for the membership. Another way to get this course is by purchasing it separately for anywhere from $10-20. Here are some courses which are contained in Skillshare Courses.

  • The Modern Marketing Workshop

Seth Gordin as the person who creates it has made these courses becomes great as he explains how to create a modern marketing strategy from nothing. Bet you may already have some marketing strategies, but this course will guide you with Godin’s 11 questions. Besides it will help you to identify your priorities, concepts to use, and write descriptions and your story.

  • Become a Better Blogger: Content Planning

Another course about how to be a better blogger is established by Andrea Goulet Ford of BrandVox, this course will tell you about how to be a business leader, how to develop your business personality, but the most important thing is how to deliver the right message to the right people.

Udemy Courses

One of the most popular avenues for online marketers is maybe the Udemy Courses. They have free option, (all mentioned below) as well as paid options, and offer more than 32,000 courses, 18,000 instructions, and 80+ course languages.

  • Content marketing for B2B Enterprises

Udemy is one of good courses which is presented freely by William Flanagan, CEO and Founder of Audienti. This course is stunning since it utilizes actual scenarios that Flanagan has dealt with in his own business as well as his clients. The class is provided with six sections, some of them are creating interesting relevant content, Publishing Content for conversion, and create content that engage your audience.

Coursera Courses

Coursera may be one of the most popular courses today as it is easy for anyone to sign up and it has a wide partnership with many top universities and organizations. Besides, it has a largest library which has made it to be one of everyone’s favorite platforms.

  • Content Strategy for Professionals (1 and 2)

This course is designed for entry-level of profit, non-profit, volunteer, and Government enterprises and every part of the course is introduced freely, which it actually contains two basic parts, “engaging Audiences for your organization” and “Expanding Your Content’s Impact and Reach.” Both of them can be finished for only six weeks of study.

  • High Impact Business Writing

If other courses may offer you a free course but this one may charge you a bit. You may need to spend $35 for 8 hours of videos, readings, and quizzes. But, this tool is special as it puts a heavy focus on the actual act of writing as opposed to content marketing.

General Website Courses

Maybe you have been accidentally found some agencies and businesses in many web suggests courses, actually there are a lot of services that offers you this kind of courses but below is one of our favorite courses

  • Online marketing Institute: Content Storytelling Rules for the Digital Marketer

This one is quite similar with Skillshare as it also presents you with many free trials for every course you wish to have. They have 70 different content marketing classes which can be divided to beginner, Intermediate, and Advanced level.

The content Storytelling is quite special as it helps you understand storytelling fundamentals and how you can get creative so your content is more engaging.

5 Reasons why learn mobile web design is Important

Posted on by Mario

reasons to learn mobile web design

That is why targeting mobile market can be a good idea. If you work in web development or in SEO services and wish to have your website optimizes in mobile devices, I will say that you are on the right track as there are a lot of reasons why you should learn more about mobile design, one of them is because, today mobile market is huge, and this amount will increase in the future, but there are other reasons. Read on to encourage you for immediately changing your device into more mobile.

  • The world is going mobile

More than 1 billion of people in the world use smartphones, furthermore according to Google, 85% of Americans are never more than three feet from their cellphones and those people spend an average of 2.7 hours on their mobile devices every day. This data tells us that people are very close connected with their phone. This can be used as a good reference on developing mobile web design, as in the future people will surely spend more their time in Hand Phone rather than in their PC.

Moreover, a data presents that people are spending a ton of their time browsing the web. This proves that optimizes their devices which fit with mobile design will increase the mobile users to browsing web.

  • Mobile web design means faster, easier access

Mostly people make decisions rapidly through their smartphones, so being accessible to users anywhere and anytime is important. Therefore, create a website that is optimized for mobile will make users feel more comfortable as they won’t need to zooming in and struggling to find what they want on your website, besides the users can navigate faster and find what they want with easily.

  • The mobile web market is massive and it’s growing!

To create a successful mobile site, you need to create a good web design by learning how to draw for mobile users with responsive web design techniques and well-crafted mobile websites in Visual Execution of Branding across Platforms because the competition is high.

  • Mobile Websites in Multiple Devices Strengthen Brands

One of the usages of websites is to make your brands stands out. Therefore, considering multiple devices to reach many types of consumers is necessary as this can be also one of the ways to make your brands intercept to user’s mind, however, since 53% of all web users access the internet using a combination of personal computers, tablet, and smartphones, so you need to evaluate what kind of devices that you will penetrate to reach your users.

  • Mobile Web Design is easy to learn

Because, there are many different components of mobile website design, therefore this collection will introduce you to a wide variety of these skills. In fact, examine one of the most important elements of mobile web design as responsive design will reveal how to create a better browsing experience on different devices. This will make you realize to prior the importance of your user needs which will lead you to create a user-friendly website design. That is why learn web design is quite simple as you only need to remember to keep on being a user-friendly website design.