Tag Archives: writing

5 Recommended Tips to Optimize Your Product Pages for More Sales

How to Optimize Your Product Pages for More Sales_YWF

When you have many visitors, yet you still haven’t seen any significant sales from your page, you might ask yourself;” what’s wrong?”, but don’t worry, here we have some recommended tips that can be beneficial for you to optimize your product pages for more sales. If you are business owners, SEO services agents, web developers, or web designers, this is a must-read article. So, let’s discover what they are.

  1. Knowing What Makes a Great Product Page

In general, product page is made to serve visitors with the right amount of information. It will help them understand the product whilst convince them that buying this product will work out for them.

As stated by Rosara Joseph, Content Strategist at VentureWeb,“The paramount goal for your product pages should build user confidence by providing all the information necessary for a purchasing decision and making the process as intuitive and as straightforward as possible.”

  • Even though it sounds simple, actually there are four things that everyone should keep in mind if they want to create a truly great product page:Your Product
  • Of course product is the main actor. That is why, it is important to know how it should be presented and what questions that come to your customers’ mind before they commit to buy your product.Your Brand
  • Branding is also another thing that is important, especially when selling products online. Without having a good branding on your homepage, it is almost impossible for someone to discover your site if they have never bought a product from you before.Your Copywriting
  • Another element that also plays an important role is your copywriting skill; because it’s how you combine the written information your customers need, then serve it with your brand’s unique voice and tone.Your Page Design and Your User Experience

Believe it or not, but how things are arranged on the page, and what’s included can really have a big impact on your conversions. Therefore, make sure you place things right on your website; this will help visitors feel convenient when buying your product.

By knowing these four elements, you can focus on things that really matter to the success of your sales.

  1. Having a Clear Call-to-Action (CTA)

It is clear that the goal on a product page is to make visitors have a deal with what you offer without doubt. According to Maria Bonello, Director of Strategy at SMAKK studios, in order to have a successful CTA button, one should make sure that the area around the button should be uncluttered, so that there are no distractions or obstacles that can block the user. Therefore, make sure that there is nothing that can draw visitors’ attention away from the CTA button. You can also have a bit of extra advice on the copywriting side, but don’t try to be clever with the CTAs, instead, you can use simple phrases such as “add to cart” or “submit order”.

  1. Adding Social Proof

Nothing works best than having social proof on your website, as it can help you build credibility and definitively boost conversion. Some of social proofs that work well are reviews, photos from Instagram, and first-person testimonials.

  1. Having a Good Understanding about Your Customers

In order to make people buy from you, you need to really understand who your customers are and what they want from you. The best way is to learn who they are, what their motivations, and what matters to them by digging into their customer profile.

  1. Presenting Great Product Photography

Product photography plays such a major role on product pages as photos are the only thing that visitors can actually see before they decide to buy things. So, why don’t you invest on photos? In fact, as it is said by Maria Bonello of SMAKK studios, “ it’s your opportunity to design an experience that casts your product in the best light, so do the best to get what you want, such as show multiple angles, allow users to zoom, call out unique features, and many more”.

After all making a great product cannot happen in one night, it requires lots of efforts and creativity. If you want to leverage your sales, you can take the tips above and see how it can take your sales to the next level.

A trick to Speed Up your Google Fonts in WordPress


As web developers, you should remember for not to ignore each small portion of the overall web page. Since those small things can produce faster load times, if you can optimize them better. Web fonts is one of the good examples, even though images are still the main thing to consider. So, in today’s article, we will reveal a method for optimizing and speeding up Google Fonts in WordPress for faster web experience.
What are Google Fonts?
Google fonts is an open source (free) directory which over 800 web font families that you can download and use it on your website. You can also download locally for print and other uses. There are many great free way to enhance the look and usability of your site in Google Fonts. No wonder that there are millions of WordPress websites utilize Google Fonts nowadays.

A good web font will give the effect of professionalism and aesthetic. However, system fonts will always win when it comes to pure performance. In fact, typography has been shown to affect conversions in a positive way. Besides, it is important to understand how Google Fonts will affect speed and performance of WordPress site.

How to Use Google Fonts in WordPress

There are two opts to add Google Fonts to your WordPress site. The first way is to grab them directly from Google. This method uses their global CDN to deliver the fonts quickly from different servers from around the globe.

  • First Method

When you add them to your site there will be an external request to fonts.googleapis.com.

google api

  • Second Method

There are also external requests to fonts.gstatic.com for the WOFF or WOFF2 versions depending upon browser support.


Host Google Fonts Locally

There are many ways that you can use to speed up your Google Fonts in WordPress. For example you may add embed code from Google fonts, host Google fonts on your own CDN, and Host Google fonts locally. But today, we are going to give brief explanation on how to host Google fonts locally on your web server.

Google-webfonts-helper is a great choice to host locally, in fact, it is a free tool. By using this tool, you can download the Google fonts locally more easily and gives you all of the CSS.

Google Fonts locally is usually suitable for audience which is in a certain geographical location and close to server. Google Fonts CDN is great; however adding those additional external requests and DNS lookups can cause delays. It implies that the method will work great if you are using fast hosting such as manages WordPress hosting from Kinsta. Below is an example on how to install Google Fonts locally.

/* roboto-regular – latin */
@font-face {
font-family: ‘Roboto’;

font-style: normal;

font-weight: 400;

src: local(‘Roboto’), local(‘Roboto-Regular’),

url(‘https:/perfmatters.io/fonts/roboto-v15-latin-regular.woff2’) format(‘woff2’), /* Chrome 26+, Opera 23+, Firefox 39+ */

url(‘https://perfmatters.io/fonts/roboto-v15-latin-regular.woff’) format(‘woff’); /* Chrome 6+, Firefox 3.6+, IE 9+, Safari 5.1+ */

/* roboto-500 – latin */

@font-face {

font-family: ‘Roboto’;font-style: normal;

font-weight: 500;

src: local(‘Roboto Medium’), local(‘Roboto-Medium’),

url(‘https://perfmatters.io/fonts/roboto-v15-latin-500.woff2’) format(‘woff2’), /* Chrome 26+, Opera 23+, Firefox 39+ */

url(‘https://perfmatters.io/fonts/roboto-v15-latin-500.woff’) format(‘woff’); /* Chrome 6+, Firefox 3.6+, IE 9+, Safari 5.1+ */


/* roboto-700 – latin */
@font-face {
font-family: ‘Roboto’;

font-style: normal;

font-weight: 700;

src: local(‘Roboto Bold’), local(‘Roboto-Bold’),

url(‘https:/perfmatters.io/fonts/roboto-v15-latin-700.woff2’) format(‘woff2’), /* Chrome 26+,
Opera 23+, Firefox 39+ */

url(‘https://perfmatters.io/fonts/roboto-v15-latin-700.woff’) format(‘woff’); /* Chrome 6+, Firefox 3.6+, IE 9+, Safari 5.1+ */


7 Elegant Script Fonts you won’t Hate

7 elegant script fonts you won't hate

No one can deny that font plays an important role in graphic design since a right font type will add elegance and personality, while remaining legible. Therefore, we list some script font types to add you more references in doing web design or anything else related with design.

  1. Adelia

This font was firstly invented by Indonesia-based foundry Artimasa which inspired by traditional sign painting and brush lettering. Adelia is particularly well to logo, packaging projects, as well as headlines, posters, and T-shirt graphics, since it represents a bold and playful font.

  1. Baker Street

Baker street is a single-width typeface which makes it perfect for big text blocks or simple headlines thanks to its flowing curves. Designed by Thomas Ramey of Seattle-based studio Ramey Foundry, there are four weights in total – Regular, Light, Regular Title and Light Title.

  1. Everglow

Everglow is kind of retro script font features over 560 glyphs and 322 alternate characters. Besides, it adds a vintage touch to anything from logos to letterheads, then Everglow (designed by another Indonesian outfit, Senior Studio) is your font.

  1. Festival Script Pro

Derived from Argentinian type foundry Sudtipos, Festival Script Pro is a masterpiece pushes the explorations of designers Angel Koziupa and Ale Paul further into the deco script territory. It is a modern, appealing script font with pronounced bilinear contrast and a luxurious ornamental swashing treatment (layered swashing possibilities are included, ranging from minimal to utter exuberance).

  1. Graduate

If you wish to have a contemporary calligraphic script, Graduate by Netherland-based foundry Fontforecast is a perfect choice with over 825 glyphs, it’s a flexible font that you can dress up or down by adding curls to the beginning, middle or end of any lowercase letter.

  1. HT Osteria

Are you looking for an old fashioned type of font? HT Osteria is maybe the right choice for you. Based on 1950s-era wallpaint shopfront advertisement in Italy, HT Osteria is a retro script font that comes as a single weight.

  1. La Paz

La Paz is one of the most unique fonts since it consists of three different alphabets, which are interleaved to provide variations in height, weight and inclination. Moreover, La Paz is a charming script font that will bring a personal touch if it is used in the right context.