strategy

What Do User Interfaces Want?

Posted on by Mario

What Do user interfaces want

User Interfaces have become an important thing that every web designers concern about when they have to deal with their job. So, what is user interfaces actually? What it wants? Before explaining what user interfaces wants, we better understand what technology wants. Since technology is necessary to our future success and goals, therefore our interaction with technology becomes important.

In fact, technology is created with greater opportunities to widen our physical and mental capabilities. To allow us communicate with all technologies, people create something that can bridge the communication gap between what we want and what technology wants. Therefore, interfaces design is chosen as the most important type of technology since user interface is like a language. It enables the communication of ideas and information; in this case the communication is between people and technology.

One might say user interfaces are another form of language. This kind of language is recently developed and sufficiently enough to allow us to start effectively communicating with it. User interfaces do what languages do. They extend our ability to generate and communicate information, which finally gives birth to new ideas.  User interfaces are already succeeding in increasing opportunities by empowering people to interact with technologies that might otherwise be too difficult to use.

As we figure out how to interact with technology, we stand at the cusp of another potential advancement in civilization – just as the emergence of spoken language caused the rapid growth of information and ideas over 500 centuries ago, user interfaces have quickly accelerated the exchange of information and ideas between people and technology. Like spoken language, user interfaces are a technology, but also a meta-technology that allows us to generate new technologies.

At the core of user-centered design is the implicit assumption that people have wants. We want to accomplish a task. We want to do it safely. We want feedback and control. We want an enjoyable experience. The user interface should be designed to best serve those wants.

5 ways to improve your content-marketing Strategy in 2016

Posted on by Mario

5 ways to improve your content-marketing strategy in 2016

Content marketing has been used by many companies of all sizes to help their marketing campaign done correctly. This year, content marketing strategy still becomes the most important thing in many companies, some new strategies even have been set up to face 2016. If you are one of the people who work in content marketing or SEO service, you need to find out some ways that can help your content be on top in 2016.

  1. Think beyond just a blog

Don’t limit your content only on blogging, as you can also apply infographics, eBooks, vlogs, webinars and podcasts as different forms of content that will surely give some varieties in your content strategy. In fact, this kind of strategy has brought the increment in Facebook’s news feed 3.6X year over year. This is because video is easy to share and a form of visual content that end-users love to engage with. The popularity of vlogging continues to rise as well, and I feel it’s a great way to let your prospects and target market into your world.

  1. Don’t be afraid to give out information for free

Giving free information with pure value time after time without asking for anything in return on your content marketing is the best strategies to convert your content into warm leads and then sales. Therefore, There is no need to feel afraid in providing your audience valuable information for free, in fact it is valuable for your long term business.

  1. Every Business-B2C and B2B can benefit from content marketing

Concept of content marketing can really fit for everyone, both business to consumer or business to business marketing efforts, however, the approach may ask for a little difference. For example, a business to consumer can approach their audiences by compelling stories that arouse reader’s specific emotions while business to business customer needs to see be reassured by value and data-backed information in your content.

  1. Identify the key performance indicators (KPIs) that will help you gauge the success or failure if your content marketing.

Content marketing can produce amazing results, and it’s an incredible way to grow your business, it’s not always easy to track the return on content marketing, as only 21 percent of content marketers say they are successful at tracking return on investment (ROI). Every business is going to have different key performance indicators. In fact, there are some indicators that you can use to identify your ROI, such as number of website visits, content asset downloads, number of social shares, bounce rate, inbound links earned, time on page, cost-per-click (CPC), number of leads generated, cost-per-lead(CPL), conversion rate, and revenue generated.

  1. Make sure you diversify your online marketing

Like the old saying that you should not put all of your eggs in one basket, it works the same with content marketing. The best way for building brand awareness and generating website traffic is by using multiple channels, such as social media, email, pay per click, SEO and display ads are additional sources for leading and selling. This will avoid you from coming to a dead stop if one channel suddenly stops working.

3 Ways to Capture and Keep Your Audience’s Attention Online

Posted on by Mario

3 ways to capture and keep your audience’s attention online

What makes you feel confident that your websites can compete with other billion websites online? There is a lot of competition vying for your audience’s attention out there. Even though, they do not compete you directly, but these websites will distract audience’s attention to your website. Therefore, you need to find some ways to make your websites look outstanding from others. Here are 3 ways to do that.

  1. Be surprisingly awesome

If you create a website for selling intended only, your website can lose its surprise element. Therefore the point is not only selling but be truly helpful and surprisingly awesome by showing your human side and be unexpected. You can also ask your web designer to put great graphics or image to make your content looks good.

  1. Build Your Reputation

As Google expects something organically, reputation sometimes gets overlooked. In fact, actually there are a lot of steps you can take to help build your reputation and trust. For example, an e-commerce store may want a lot of reviews on their site, and a service-based company may want to highlight reviews from customers on social media sites like Facebook.

Actually having a good reputation is all about making your audiences feel comfortable and safe about your company, by this you can ask them to share their experience and this is one of the first steps to building your reputation.

Moreover, to lead customers give you some reviews you need to just simply tell them politely about how much that reviews will mean to you. Honest reviews will give a good influence to other prospective buyers to decide whether they will buy or not.

Another way to build your reputation is by sending out reminder emails, including your Yelp URL on your receipts and do not forget to thank positive viewers on social media for leaving you feedback.

  1. Make Everything Easy to Do

If you want to have their money, don’t make your customers feel the need to put extra time or energy to you. For example, you can make it obvious and simple for them to download your book, make a purchase, or whatever you consider converting. To keep their attention you need to make sure that everything is obvious and clutter-free. A good place to start is with UX testing to see if your site and conversion path are as user-friendly as they should be.