media

3 Things to Confirm When Auditing E-Commerce Sites for SEO

Posted on by Mario

5 things to validate while auditing e commerce sites for SEO

E-commerce businesses depend very much on Google rankings which cause SEO audits are a must. If you run a SEO service and discover that it is important to resolve any issues you find, below are three things to be audited when it comes to e-commerce site for SEO.

  1. Flush Out Thin or Duplicate Content

Create more content will be good for you, since Google will be happy to point traffic your way however, many writers use this opportunity the wrong way, for example they place similar content on separate pages which will split and weaken your traffic to individual pages. Besides, be careful on creating too much duplicate content decreases a site’s overall SEO. Duplicate content also puts you at risk of an algorithm penalty, which is some of the hardest SEO trouble spots to fix because you won’t get notified. So you better avoid having any difficult content to get better SEO rank by following the things below:

  • Product descriptions should always be your own. Never use the manufacturer’s lifeless, repetitive descriptions.
  • Use robots.txt to seal off any repetitive areas of a page, like headers and footers, so they don’t get crawled.
  • Use canonical tags to prevent accidental duplication.
  1. Use Canonical Tags

Sometimes, there might be some addresses that direct to the same page, so to avoid this thing, Google use Canonical tags to tell which parts of a website are “canonical” – a permanent part of the site. Two things happen when multiple routes to a page create multiple URLs that all point to the same page. First, Google sees them as different pages and splits traffic between them, and your page authority nosedives. Second, each page will be indexed by Google as a duplicate. The best solution is to use canonical tags, so that Google will ignore those pages, rather than indexing them and flagging your site for duplication.

However, Google will count your URL as unique due to their different URLs, furthermore traffic will be split four ways even though each page is the same. Moreover, Google will sort out the amount of visitor that each page will get, for example, a page that gets 1000 visitors shows up in Google’s algorithm as receiving 250, while the “other three pages” get the additional traffic.

  1. Paginate Categories

Pagination issues can be found even in smaller e-commerce sites. In fact, pagination is a two-edged sword. For instance, if you’re going to have site that anyone can find their way around, pagination is a must, but on the other hand pagination can confuse Google, since it is quite close with duplicate content issues, from paginated and view-all versions of the same page; backlinks and other ranking signals can be spread out among paginations, diluting their effects. Additionally, in very large categories, crawl depth can be an issue to.

You can use canonical tags to identify the view-all pages as the “real” one for indexing purposes which will save you from duplication issues, but there are some shortcomings to this approach. Multi product categories and search results won’t have view-all pages due to the large size requirement, so you can’t canonicalize in that case. Moreover, you can also use rel=”next” and rel=”prev” HTML markup to differentiate paginated pages; make sure if you do this you don’t canonicalize the first page.

5 Things Instagram Can Do For Your Service-Based Business

Posted on by Mario

How Your Service-Based Business Can Rock Instagram-01(KAMIS 180216)

Mostly people relate instagram as a media for photo sharing, but not many people know that it can be the most powerful social media tool for your business, while in fact, it can. But, because of it focuses on visual content, especially images, the problem comes when your business is not photogenic. Let’s say you run a service which is better heard than seen, for example SEO services, does it mean you cannot use instagram as part of your promotion campaign? Don’t worry because we provide you with some solution here.

Offer Up Tips

Visual content is the way out for your service skills, when you have nothing to show for. In fact, with a strong visual mixed, text can produce valuable social content that your followers will like it.

Show Your Service in Action

Because of no visual product that you can display, so why don’t you show the result of your service? HR block is a good example for this one. The tax preparation company may not have an interesting thing in their office, such stacks of paper everywhere is not fun at all in camera, but they do a great job of showing off what your tax return can do for you.

Check Your Calendar

Make a big day or major events as your main topic, for example, days that you should take into account are holidays, big sports games, anniversaries of famous birthdays, or those fun holidays that always exist every now and then in the internet.

Latch On to a Hashtag

Don’t underestimate the power of hashtag since one of the best ways to get the crowd’s attention is by exploring trending hashtags. It expresses to customers that you’re totally on the same wave length by posting something we can all relate to.

Show What Happens Behind the Scenes

The idea is to get the interesting side related to your work, so if your crew and office is part of the interesting things, why don’t you show it, in fact it may be the main selling point beside your service skills. Moreover, a crowd of pleasing employee can remind your clients that they’re due back for a visit.

How to Improve Businesses Through Twitter ?

Posted on by Mario

There are several types of Social Media tools for business, but Twitter is the most under-used and misunderstood that ever use. No matter what any business you have in mind, there are several things need to prepare when you involved to the world of Tweets. Basically of course, real-time connectivity and be part of conversation that’s going within daily basis industry. If you are thinking of expanding power of Twitter, here is some benefits to keep in mind:

  • You may participate in Industry Conversation. You will connect to not only the same industry you’re on, but also you can reach your target audience and their needs regarding the material you discussing. To put it simply, it is like a virtual mixer.
  • Increase visibility and brand awareness. With Twitter, you can make sure that your brand is always on people’s minds. It doesn’t matter what you are promoting or which industry you are in, because tweets make sure that everyone is thinking of your company when it matters.
  • Engage and interact on your audience’s level. In today’s world, you can’t wait for people to come to you. You have to reach out to them. People like companies that make the effort to reach out and get personal. Establishing that personal connection with your audience will be invaluable to your success.
  • Promotions and sales are easy to get out there. You don’t have to pay for advertising when you use your tweets to tell people about specific sales, promotions, and specials that you have going on. It’s quick and easy to drive traffic to whatever event you have planned, and makes people feel the exclusivity and personal connection when you use a medium like this.
  • Feedback is important to raise the quality of any business you run, of course there’ll be consequences that need to act such as time needed to implement the needed after feedback gathered. Sometimes feedback also helps to lower some unnecessary expense that mentioned by customers. What you need to have whenever face feedbacks is Patience. Because sometimes some nasty sentences such as critics could spilled out from impolite customers.

 

These are just a few different benefits of using Twitter for your business. There are plenty of different perks to social networking in the business world, but the close, personal connection that it allows you to make with your audience is the bottom line every time. Before you rule out social media or take the “it’s not for businesses” stance, do your homework because Twitter can often be the difference that gives you the competitive edge.