It’s an open secret that Google always makes changes related to many factors of it in order to upgrade its performance and make a better user experience. This makes the job of SEO services become dynamic, start from analyzing Google weather until struggling with Google Algorithm update. However, have you noticed that there are some changes made related to Google PageRank? Yes, you are right. Recently, Google officially announced the start of PageRank being turned off for SEOs. In fact, visible PageRank has become a history. Multiple users reported that the visible PageRank both within the toolbar and in various SEO tools seemed to be turned off permanently early Saturday.
After years of showing very outdated information from years earlier, Google announced that they were turning off access to visible PageRank. Mostly people were still citing the metric for link selling and others were refusing to upgrade to HTTPS for the sole reason that visible PageRank wouldn’t follow to the HTTPS version of the URLs, since they were technically new URLs.
But, you need no worries through PageRank changes, since it doesn’t play important role compare to other metric changes. In fact, PageRank has still been used by Google through data internally (which is updated) which is reinforced by Google spokesperson:
“No, this update does not change anything for webmasters or SEOs in how their sites show up in search. Webmasters can use Search Console to get details about their content’s presence in Google Search, including information about links pointing to their sites. As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoid confusing users and webmasters about the significance of the metric.”
There are several types of Social Media tools for business, but Twitter is the most under-used and misunderstood that ever use. No matter what any business you have in mind, there are several things need to prepare when you involved to the world of Tweets. Basically of course, real-time connectivity and be part of conversation that’s going within daily basis industry. If you are thinking of expanding power of Twitter, here is some benefits to keep in mind:
- You may participate in Industry Conversation. You will connect to not only the same industry you’re on, but also you can reach your target audience and their needs regarding the material you discussing. To put it simply, it is like a virtual mixer.
- Increase visibility and brand awareness. With Twitter, you can make sure that your brand is always on people’s minds. It doesn’t matter what you are promoting or which industry you are in, because tweets make sure that everyone is thinking of your company when it matters.
- Engage and interact on your audience’s level. In today’s world, you can’t wait for people to come to you. You have to reach out to them. People like companies that make the effort to reach out and get personal. Establishing that personal connection with your audience will be invaluable to your success.
- Promotions and sales are easy to get out there. You don’t have to pay for advertising when you use your tweets to tell people about specific sales, promotions, and specials that you have going on. It’s quick and easy to drive traffic to whatever event you have planned, and makes people feel the exclusivity and personal connection when you use a medium like this.
- Feedback is important to raise the quality of any business you run, of course there’ll be consequences that need to act such as time needed to implement the needed after feedback gathered. Sometimes feedback also helps to lower some unnecessary expense that mentioned by customers. What you need to have whenever face feedbacks is Patience. Because sometimes some nasty sentences such as critics could spilled out from impolite customers.
These are just a few different benefits of using Twitter for your business. There are plenty of different perks to social networking in the business world, but the close, personal connection that it allows you to make with your audience is the bottom line every time. Before you rule out social media or take the “it’s not for businesses” stance, do your homework because Twitter can often be the difference that gives you the competitive edge.