digital

Utilize Your Website as a Digital Marketing Asset

Posted on by Mario

Your website as a digital marketing asset-01

In digital world, nothing can sell better rather than an attractive website. In fact, web designers and digital marketing should work inextricably together to make your website become your digital marketing machine so that your website can achieve several important purpose of it, such as listed below:

Branding

A website is a best place to promote your company; in fact, it is a best place to tell people of who you are and what you do. You can also represent your company profile through your web design, if you’re a fun, new company, your design can complement that, but you can also create a design that shows a longstanding and trustworthy institution, if you want it looks more formal.

Driving Traffic to An Unsound Website

Driving traffic to your website does not rely on having SEO or SEM only, but one must consider the solid design and development foundation that can help audience navigate your website easily. In fact, if navigating the site is cumbersome and confusing, your site visitors will not stick around long enough to discover what you have to offer. Mostly, people will likely to trust the site less when they find multiple error pages.

Customer Conversions

A conversion is a term where a site visitor can be turned into a lead or a customer. This is actually the main purpose that every ecommerce sites want. Therefore, there are many lead form submissions count as the main goal of the site: when a site visitor hits the “submit” button on a form, they have converted. Another example of conversions is ecommerce sites, which have a purchase count as the macro conversion event for their digital efforts. But, actually, there are numbers of actions that can lead your effort to a conversion, such as video on the homepage, telling a personal story, and receive a phone call.

3 Unconventional Examples of Content Marketing that Produce Fantastic Result

Posted on by Mario

unconventional (but fantastic) examples of content marketing-01

No one will argue that your SEO service will surely need content marketing as an integral part of its. Therefore, recently the need of content marketing is increasing and the competition becomes fiercer. If you find that usual rules of content marketing seems too mainstream, you can try the points below to make your content marketing stands from the crowd.

  1. Treehouse and the 32 Hour Work Week

If some companies demand their laborer to work 40 hours a week, Treehouse gives more free time to their employees so that they can spend more time with their families, and they find an awesome way to tell the world about their uncanny culture. In fact, they use a gorgeous video about their company and work culture as the main topic. As this video went viral, Threehouse’s story began widely known.

From the example below, it teaches us that emotional content will market itself. Treehouse is very smart in catching the controversy and change it into a really stand out marketing campaign. If you can apply this method in your content, you will find that your content really stands out from the crowd.

  1. “Guide to Blackjack” from 888 Casino

There are several topics which are usually avoided by many digital marketers; one of them is online casino, named 888 Casino which has been stereotype as bad in digital marketing and successfully changes this stereotype by providing depth, actionable, custom designed guides to gambling. There are two reasons why this content is a great one.

3. It provides high value to readers

This guide was written by a blackjack expert. It’s a kind of value that readers are likely to share with others, which in turn will drive up traffic on the site and garner increased exposure for 888 casino.

4. Second, this type of content has an evergreen effect.

It will always be valuable to readers and will serve as a constant draw to the site. Yes, it probably cost a pretty penny to have this produced, but they were willing to spend the money because of the evergreen value it creates.

5. Drake and “Hotline Bling”

You may feel quite surprising for knowing that Drake, the rapper is an awesome content marketer. The album immediately shot to the top of the Billboard 100 list, generating a massive amount of buzz for Drake and causing millions of downloads of his other albums.

Drake understands the market and current state of the industry. Here are several understandings that make Drake win the market.

  1. Artists don’t make money on album sales, they make it on tour.
  2. The more people he can reach with his music, the more ticket he will sell
  3. People are going to download his music free anyways, so why not just give it away?

He doesn’t stop until there, he soon releases his music video which goes instantly viral. Even though it was released six months earlier, this video can reach to the top of the chart.

We can take a lesson from Drake’s experience that thinking outside the box is a very good lesson for your content marketing campaign.

5 Ways to Succeed with Digital Marketing in 2016

Posted on by Mario

5 ways to succeed with digital marketing in 2016

Always updating knowledge is what successful people mostly do. So, have you renewed your digital marketing strategies this year? If you haven’t, you better read several ways that can make your strategies work well this year.

  1. Data-Driven Marketing

In 2016, you need to reveal keen insights by monitoring social media for information and trends or social listening and analyzing the performance of all of your digital marketing initiatives. However, the usage of measurement tools is also necessary as without it, you will continue to lose ground to the more data-savvy of your competitors. Therefore, you need to manage your big data so that it can be a smart data for you, and the most valuable lesson for you is to focus on are those which are crucial to your specific business goals. One of our recommendation tools that you can use is SilverPop’s behavioral, this marketing platform will enable us to respond to customer behaviors in real time, deepen engagement and deliver an enhanced customer experience.

  1. High-Quality Content

It can be said that high quality content is the future of SEO service. As Google gives the highest quality and most useful content with greater visibility, the aim in 2016 is to provide the best possible value to your readers and to search engines by way of thought leadership. In fact, creating and refining content, and disseminating it thorough multiple channels of communication e.g., blogs, tweets, websites and podcasts is one of the best ways to optimize your audience reach.

  1. Video

Moving pictures is predicted will double down in 2016. In fact, videos which are contained in social media channels are such an essential tool to achieve emotional storytelling strategy. This strategy actually works best for both B2B and consumer-driven interests. Moreover, with the fast growth of mobile video consumption, create a mobile optimized video content is a good idea for your business.

  1. Personalization

Optimize your data by spiffing up the way you segment your customers. Given the rapid change in technology and competitive offerings, these personas need to be assessed periodically and modified as appropriate. In my experience, developing sales tools targeted to specific buyer personas in addition to the content has an additional plus of accelerating the sales cycle.

  1. Mobile Focus

As a matter of fact, at least 80 percent of internet users have a smartphone and most people won’t start their days by checking it, therefore acknowledging this trend has influenced many products development and marketing to direct their efforts into more mobile.