ads

How Google Considers Webpages as ‘Low Quality’

Posted on by Mario

How Google Classifies Webpages as 'Low Quality'-ywf

When talking about producing best websites with best value, one cannot deny that they have to pass Google quality assessment. To classify sites, Google usually issues their quality update monthly and as a web developer, you surely wish your site will be qualified as a high quality, right? Therefore, you have to know how Google classifies Webpages as ‘Low Quality’. Knowing what makes webpage  considered as low quality is as important as knowing what makes it considered as high quality, so to prevent your sites from getting low rank, you can read the following information.

Excessive & Unnatural Internal Structural Links

Since early of 2012, Google has been talking about its low-quality criteria list when they filed a patent that directly targets websites repeating internal links across sidebars and footers. This was actually a part of SEO technique, but now it has become an unnatural form of SERP manipulation.

You can see some obvious signs when a website is untrustworthy, like it’s been hacked or it’s full of spam comments and spam pages. There are some less obvious factors that Google considers it as low quality signals.

Phantom 2

As Google keeps updating its algorithm, we began to see a change in Google’s algorithm in the end of April 2015 where in May 2015 was dubbed the Phantom 2 update. Many webmasters speculate that Phantom 2 is made to examine the newly patented low-quality criteria list, a lot of websites with poor quality content saw upwards of a 10 percent decrease in organic search traffic.

Over-Monetization of Content

Google considers most websites to be designed to trick users, search engines, or both. If Google determine your web as a part of this kind of websites, then they will record your web as the lowest quality. In fact, Google has taken greater steps to cater for high volume search queries that don’t have a single dominant interpretation.

Ads & Affiliate Links

Regarding to ads and affiliate links, you should make sure that the main focus of the page is its main content, so users shouldn’t have to scroll past affiliate links and ads or interact with intrusive overlays. For example, Taboola and Outbrand which blend in with the page, this design makes them look like they belong to the page and increase’s users trust. However, the bad side is, it will affect your quality ranking.

E-commerce Trust Factors

Another issue that you have put to underline is the lack of attention to detail e-commerce hygiene pages and hygiene content. Below are some pages that you should consider the most.

Financial Transaction Pages

Good transaction pages do not only have to contain cart/checkout and subsequent stages on the website, but these pages should also contain prominent links to standard e-commerce hygiene pages or any page that allows a user to “purchase’ or add a product to their cart/basket. Furthermore, as this page can be considered as the most important user pages, you should develop it with the best effort possible.

Financial Information Pages

Don’t forget to create a high quality content for your finance content, financing product purchases on your own site, or content and information that can insure products or services. High quality content should contain keywords and understand the relationship between keywords and content.

The bottom line of this article is, in order to get your SEO basics right, make sure that your pages and internal linking structures serve users very well, so that it doesn’t pass link equity to the money pages, especially for e-commerce and brochure service websites.

 

The 3 Characteristics of Successful Digital Advertisers

Posted on by Mario

The 3 Characteristics of Successful Digital Advertisers

Selling is an activity that will never die, even in digital worlds the need of digital advertisers or SEO service is still high. But marketing skill is not a piece of cake; you need to figure out several things before becoming a successful one, below are some of them.

  1. Think Strategically

All marketers always ensure that they digital advertising is moving towards specific goals and successful marketers really understand this point. Therefore, they will usually craft actionable tactics from information found in different locations. You can get such of information through some areas like your analytics tools, demand-side platforms, and search engine marketing accounts. Combining information is the best way to manage a good strategy.

Every good strategist will think multiple steps ahead. In fact, digital advertisers will feel difficulties in achieving their goals in one step. Moreover, every single step should be counted as it will lead you to big victories. Therefore, it is crucial to plan for and appreciate those moments. Successful digital advertisers carry that insight into every campaign.

  1. Never Stop Learning

This kind of industry is always changing; therefore, most of us are figuring it out as we go. In fact, this industry is not for smug people. You will be faced with many uncomfortable situations where you need to make decisions without all of the information you need. Test, discover, and learn as much as you can while moving forward. In order to be a successful digital advertiser, you should learn or at least know some skills that can support your work as an excellent digital advertiser, such as copywriting, statistics, databases and SQL, design principles, persuasion and psychology, and front end web development. These skills can help you communicate better with other departments.

  1. Do Research

Commonly, measuring the success of an advertising campaign has been very difficult. But don’t worry as now you can search for any digital analytics. The growth of digital analytics lets advertisers track how their campaigns influence the behavior of prospects and here are several data-driven advertising improvements that you can get:

  • Unique, traceable phone numbers to improve phone call campaigns
  • Assisted conversions and revenue for display advertising campaigns
  • Automatic bidding strategies for search advertising campaigns

 

How to Leverage Your Social Profile without Paying for Ads

Posted on by Mario

how to be increase your social profile without paying for ads

In online campaign, pay advertising may quickly provide you with many benefits without the need of worrying about organic reach, especially if you do online campaign in Facebook, one of the largest social media which has become a competitive advertising magnet among online marketers.

However, not all businesses have the budget to pay the online advertisement, especially for the startup or small businesses. If you are in this condition, you still can find another way for increasing your Facebook Page reach without the need to pay. Reading and learning below tactics to help you achieving a successful Facebook campaign.

1. Watch Your Content

In online world, your content can be categorized into three parts, which are text, image, or video. These three categories can bring you great benefits if you know how to cultivate them.

2. Depth Blog Posts (brand personality in your posts)

So often, people think that blog posts only matter in SEO services; well actually, this is not true, as Facebook posting can also attract more potential buyers by having more people sharing it. Actually, it is a great way to beat competition and establish your brand as an industry expert. To make audience view your post, you should make it valuable without neglecting your brand personality; some of the ways are by linking it to studies, research and additional resources on the topic.

The other way which is also important is by having brand personality in your blog campaign, this means you need to be original and avoid to post boring or generic updates, conversely share your brand’s personality will make users temp to see your stuff.

3. Engaging Graphics

Having a text posting is not enough if you don’t complete it with engaging graphics, such as images. This is because images will easily capture people attention rather than text. Besides, a visual element will be intercepted easily by people’s mind rather than text. So, when you have something to say, always accompany the announcement with a high-quality image.

4. Put on Video Content

Facebook trend likely moves into putting quite a bit focus on video these days. In fact, since June 2014, it has averaged more than 1 billion video views every day. This statistics prove that it can help brands pay attention. So, if you want to make an organic impact with Facebook, applying video content might be one of the good ideas.

5. Learn More about Your Audience

No other way that would be best to use rather than learning more about your audience. This is the basic aspect that every online marketer should do. Here are several points that you can do in order to analyze your customers.

6. Interview your ideal customer

You need to do some interviews to find out what your customer wants, the questions that you may ask can be varied but still have to be relevant with your main goal, such as, what blogs, books, or publications they usually read, how they measure the success of their job, and etc. The amount of information these question can reveal will immensely help you with understanding your audience. And, once you understand them better, you can create stronger, more engaging content for social media.

7. Have Hyper-Targeted Personas

After knowing your ideal customer through interviewing them, you can put it to use in the form of a hyper-targeted persona. A persona helps position your content toward a specific person. In addition to the information you obtain during the interview, such as demographic information, how your solution heals their pain points, specific details about job roles and duties and their most common objections to your service. Bring up such questions will help you know more detail about your audience. In fact, you can create social media engagement without paying ads for these personas.