Month: May 2016

Winning Back Lost Customers

Posted on by Mario

winning back lost customers

For whatever your kind of business is, whether it is SEO service, web development, online store or etc. Customers are the core of everything, therefore many businesses are trying to get more and more customers for growing their business, but beside the effort of getting more customer, another way is also important to be considered about, which is winning back lost customers.

There are several reasons why winning back lost customer is far away better than getting customers. First, these people have demonstrated a need for the service, making them far better prospects than random names on a cold-call list. Second, they are familiar with the company, eliminating the need to create brand awareness and educate them about the offering and thus reducing the cost of marketing to them. Third and most important, recent technology, particularly more sophisticated customer databases, allows companies to draw on information about how people used their service the first time around to craft more-successful win-back offers and to identify and go after the most profitable defectors.

A recent research has been studied on more than 53,000 customers who left a telecom company over a seven-year period to examine how each lost customer behaved before canceling, why each canceled, how each responded to various win-back offers, and how profitable each one who signed on again subsequently became. Moreover, the study also reveals that customers who put off to purchase because of price are more likely to come back than those who left because of poor service, and people who quit for both reasons are the least likely of all to return.

Another way that you can try to win back your customer’s heart is by providing a service upgrade that has the lowest success rate; it’s the cheapest strategy and has the highest return on investment compared with the bundled offer which has the highest success rate which also means highest cost and lowest ROI.

4 Tips to Stay on Top in Digital Marketing

Posted on by Mario

ways to create attractive user interfaces

In this digital era, your digital marketing techniques are your best weapon to win customer’s heart. Many tips are offered in order to make you stay ahead of the curve as digital marketing evolves. In fact, there are many types of digital marketing and it doesn’t matter whatever your digital marketing are, whether it is SEO service, mobile apps, digital TV, or traditional media, you are going to need these 4 tips below.

  1. Join a Linkedln Group

Since Linkedln is one of the best places to make connections, it will be a better place for a director who’s aspiring to a C-level position. In fact, there is one quarter of all fortune 500 C-level excess have a profile there which has caused it is a fastest ways to meet your virtual mentors and role models.

  1. Planning for having a Digital Marketing Conference

In order to enhance your creativity and goal, having a digital marketing conference can be one of a good solution. In fact, you can find any digital marketing conference for every skill and niche. If you want to have content creation ideas, you can visit the Copyblogger Authority Rainmaker conference with marketing experts who will discuss more topics about design, content, traffic and conversion.

  1. Track Your Successes

Figure out in what scale you can define your own success, moreover challenging yourself to do beyond what you have achieved will help you grow. You could be a leading in your digital marketer in your company, but with nothing to prove it, you are nothing compared with your other ambitious co-workers.

  1. Leverage Your Skills

Nothing stays the same in digital marketing world, so keep your skills up to date through taking a class is the only way to survive in this field. But, first of all you need to identify which of your skills need to be brushed up and work on to it. You can learn how to integrate digital marketing into a brand’s overall strategy, develop a content strategy and more through Mediabistro’s online course Fundamentals of Digital Marketing.

3 Web Design Trends in 2016 that You Should Be Careful About

Posted on by Mario

web design

Like every trend, web design trend always comes and goes. Therefore, if you are web designer keeping up to date is the best solution to stay successful in this industry, so you can understand what is good and what is bad for your design. Below are 3 web design trends that you shouldn’t use in 2016, you can read this material to avoid you from any harmful mistake.

  1. Complex Typography

You may find that having more multiple typefaces is a good idea, while the fact is that sometimes using more than two multiple typefaces in your website will create a confusing and cluttered looking site, which reduces legibility and readability. However, at some point you still can use more than two typefaces in order to get a good effect.

In addition, another important point that you should remember related with fronts is about its spacing. A good spacing will work well for clarity. Below are some more tips related with typography that you can use:

  • Experiment with fonts. Aim for clean and clear presentation that also reflects the brand’s visual style.
  • Use fonts and typefaces that complement each other or are contrast enough to provide interesting color. In addition, you need to allow for psychological level when selecting the font/typeface as believe it or not certain color and certain type of typography will bring different emotions and feelings, for instance, a serif brings an air of formality, a sans-serif feels reliable and a script can be haughty.
  1. Put Everything Under a Hamburger Menu

In order to simplifying the navigation, designers keep hiding all of icon under a hamburger menu whether it is in desktop or in mobile devices. It is understandable that many designers will prefer to hide it under the hamburger menu just to make your site cleaner and sleeker. However, this also increases the risk of discoverability.

  1. Parallax Scrolling

Recently, parallax scrolling is one of the most favorable sites that allow the foreground and background content to scroll at different speeds which cause an illusion of depth. However, it is still debatable if it produces a good UX.

  • Bad for SEO

Since having parallax scrolling in your page will result in one page optimization, so search engines will only have a little way of content that can be crawled by the search engines. This is especially true as text tends to be embedded in graphics.

  • Can Reduce Performance

Moreover, due to its heavy use of graphics and JavaScript, the page will require longer time to load the image and this will cause more trouble for mobile users.

  • Can Affect Users Negatively

Some people may find that parallax site is more fun than the non-parallax sites, but some other people experience a motion sickness and significant usability issues toward parallax sites.