Month: February 2016

Is Your Website Fast Enough?

Posted on by Mario

how to make your website fast enough!

A consumer study on April 2015 reveals that visitors will leave your site if it takes more than 3 seconds to load. This fact has brought around many web developers to optimize their website, especially in SEO purposes where directing people to visit a certain site is necessary. In fact, many web developers attempt to fasten their sites through several ways, some of them as follows.

Optimize Images

Having a file which the size fits to your website will help your site load faster. So, make sure to compress your files into jpeg format and resize it to fit your website so they are not larger than needed. In fact, the image quality usually is not detectable by human eye, if it is compressed to 80-90%, but it will surely reduce the file size impressively.

Remove Ads

Do not burden your website with too much adds as it will mix up and even take over visitor’s attention, and also it will burden your website to load. So, it is better for not over doing it and limit ads to 2-3 per page maximum. Moreover, you need to avoid using full-page app interstitial formats as Google will slow down your site and it will result in bad user experience. This is because full page app interstitial is considered as not mobile-friendly.

Limit Flash and Animated Content

Some people may think that using many flash and animation is awesome, however it can slow and clunky your website, besides Apple iOS devices natively does not support Flash so that your iPhone and iPad viewers cannot see the image. Therefore, you should minimize the amount as much as possible.

Page Speed Insights

There are several cool tool which is offered by Google freely that scans your site and tells you exactly what improvements to make, so this is a no brainer. Scan your site and make the necessary adjustments to improve your site’s speed.

3 Unconventional Examples of Content Marketing that Produce Fantastic Result

Posted on by Mario

unconventional (but fantastic) examples of content marketing-01

No one will argue that your SEO service will surely need content marketing as an integral part of its. Therefore, recently the need of content marketing is increasing and the competition becomes fiercer. If you find that usual rules of content marketing seems too mainstream, you can try the points below to make your content marketing stands from the crowd.

  1. Treehouse and the 32 Hour Work Week

If some companies demand their laborer to work 40 hours a week, Treehouse gives more free time to their employees so that they can spend more time with their families, and they find an awesome way to tell the world about their uncanny culture. In fact, they use a gorgeous video about their company and work culture as the main topic. As this video went viral, Threehouse’s story began widely known.

From the example below, it teaches us that emotional content will market itself. Treehouse is very smart in catching the controversy and change it into a really stand out marketing campaign. If you can apply this method in your content, you will find that your content really stands out from the crowd.

  1. “Guide to Blackjack” from 888 Casino

There are several topics which are usually avoided by many digital marketers; one of them is online casino, named 888 Casino which has been stereotype as bad in digital marketing and successfully changes this stereotype by providing depth, actionable, custom designed guides to gambling. There are two reasons why this content is a great one.

3. It provides high value to readers

This guide was written by a blackjack expert. It’s a kind of value that readers are likely to share with others, which in turn will drive up traffic on the site and garner increased exposure for 888 casino.

4. Second, this type of content has an evergreen effect.

It will always be valuable to readers and will serve as a constant draw to the site. Yes, it probably cost a pretty penny to have this produced, but they were willing to spend the money because of the evergreen value it creates.

5. Drake and “Hotline Bling”

You may feel quite surprising for knowing that Drake, the rapper is an awesome content marketer. The album immediately shot to the top of the Billboard 100 list, generating a massive amount of buzz for Drake and causing millions of downloads of his other albums.

Drake understands the market and current state of the industry. Here are several understandings that make Drake win the market.

  1. Artists don’t make money on album sales, they make it on tour.
  2. The more people he can reach with his music, the more ticket he will sell
  3. People are going to download his music free anyways, so why not just give it away?

He doesn’t stop until there, he soon releases his music video which goes instantly viral. Even though it was released six months earlier, this video can reach to the top of the chart.

We can take a lesson from Drake’s experience that thinking outside the box is a very good lesson for your content marketing campaign.

Be a Web Marketing Championship with These 3 Aspects

Posted on by Mario

Win the web marketing championship with these 3 focuses-01

Everybody wants to be a champion, but a champion isn’t made in a night. In fact, to be a champion, one should know several ways to make them being a champion. This rules also works the same in web marketing, there are 3 main aspects that you should consider if you seriously want to have a successful online marketing or SEO service. Here are the points.

  • A Clear Definition of Success

In web marketing, the definition of success cannot be measured only by how many traffics, downloads, sales or rankings it produces. It maybe varies depending on who’s saying them and what studies are performed. Those are often fluid, depending on the business and what site visitors want. In fact, what you may think is obvious about your success may not be obvious to your marketing team at all.

Moreover, success only can be defined if you and your marketing team have the same marketing goals. By determining your definitions and metrics for success, you can make sure that everyone is on board and everything being done is working toward achieving those goals. It does no good to point out how much engagement you’re getting on social media if that’s not what you’re most interested in.

  • The Aggressiveness of Your Web Marketing Campaign

How aggressive are you in doing your marketing campaign from scale 1-10? Is it 10? The most interesting thing about this fact is that mostly people think that they already do their best in their marketing campaign while in fact, they do not. For example, you have 100 web marketing items, and you think you are only able to handle 6 or 10 tasks per month, while your competitors do their best to handle 20-30 tasks per month, you can see that you may need to take a much longer road to success rather than your rival.

Therefore, it is better for you to focus on any given area so that it will play a significant role in how fast you will achieve your success. Unmistakably, being in the high level of aggressiveness level is good for your business, but sometimes time and budget makes that impossible. So, sometimes the best way to accept the level is by understanding that success may take time.

  • Your Own Expectations

One of important things to determine your success is actually your expectations. For all of the things that have been said above you need to discover if your client expectation line up with the reality of the situation. Whatever expectations you have for the success of your web marketing campaign, you need to make sure those are adjusted to align with each of the considerations above.amitra