Month: January 2016

5 ways to improve your content-marketing Strategy in 2016

Posted on by Mario

5 ways to improve your content-marketing strategy in 2016

Content marketing has been used by many companies of all sizes to help their marketing campaign done correctly. This year, content marketing strategy still becomes the most important thing in many companies, some new strategies even have been set up to face 2016. If you are one of the people who work in content marketing or SEO service, you need to find out some ways that can help your content be on top in 2016.

  1. Think beyond just a blog

Don’t limit your content only on blogging, as you can also apply infographics, eBooks, vlogs, webinars and podcasts as different forms of content that will surely give some varieties in your content strategy. In fact, this kind of strategy has brought the increment in Facebook’s news feed 3.6X year over year. This is because video is easy to share and a form of visual content that end-users love to engage with. The popularity of vlogging continues to rise as well, and I feel it’s a great way to let your prospects and target market into your world.

  1. Don’t be afraid to give out information for free

Giving free information with pure value time after time without asking for anything in return on your content marketing is the best strategies to convert your content into warm leads and then sales. Therefore, There is no need to feel afraid in providing your audience valuable information for free, in fact it is valuable for your long term business.

  1. Every Business-B2C and B2B can benefit from content marketing

Concept of content marketing can really fit for everyone, both business to consumer or business to business marketing efforts, however, the approach may ask for a little difference. For example, a business to consumer can approach their audiences by compelling stories that arouse reader’s specific emotions while business to business customer needs to see be reassured by value and data-backed information in your content.

  1. Identify the key performance indicators (KPIs) that will help you gauge the success or failure if your content marketing.

Content marketing can produce amazing results, and it’s an incredible way to grow your business, it’s not always easy to track the return on content marketing, as only 21 percent of content marketers say they are successful at tracking return on investment (ROI). Every business is going to have different key performance indicators. In fact, there are some indicators that you can use to identify your ROI, such as number of website visits, content asset downloads, number of social shares, bounce rate, inbound links earned, time on page, cost-per-click (CPC), number of leads generated, cost-per-lead(CPL), conversion rate, and revenue generated.

  1. Make sure you diversify your online marketing

Like the old saying that you should not put all of your eggs in one basket, it works the same with content marketing. The best way for building brand awareness and generating website traffic is by using multiple channels, such as social media, email, pay per click, SEO and display ads are additional sources for leading and selling. This will avoid you from coming to a dead stop if one channel suddenly stops working.

Oktopost: Help Measuring the ROI of Your Social Media Marketing

Posted on by Mario

oktopost review

Doing social media campaign is one of the popular ways to gain more customers. For most people, social ROI is proved by measuring likes, follows, tweets, retweets and clicks because they don’t think they can link social media activity to sales conversions. In fact, social management platform indeed only offer you with click/follow/tweet tracking, but now those old days are gone, as there is a new option, known as Oktopost that can help you measuring your ROI more detail.

Oktopost is the best social media marketing management platform, especially for B2B marketers, but it can also be used for any web developer who wants to promote their websites through social media. It is a cost efficient, social media management, tracking and reporting platform that tracks clicks, and more importantly sales conversions, down to the individual Facebook, Linkedln or G+ post and tweet level. Its ability to track conversion at the individual post level is the most helpful as it finally provides a tool to report true social media ROI. Others platform that Oktopost can offer to be used are like the following:

  • Users can manage multiple social media profiles on each social media network
  • Post messages to Facebook, Linkedln, G+ Pages and Twitter
  • Messages can be scheduled to post in the future, down to the minute
  • Oktopost offers an Autoposter feature that makes it incredibly easy to schedule entire campaigns with the click of a button
  • The social inbox feature makes it easy to respond to comments or RT’s on posts from within Oktopost.
  • Oktopost automatically tracks any links contained in messages
  • If you choose to place a tracking pixel on a goal completion page of your website, for example, a thank you page after a visitor registers for a newsletter or downloads a white paper, Oktopost will track that conversion back to the individual post or tweet that generated the initial inbound click.

Through all of the features that Oktopost provides, you can easily schedule and manage a 10-day social media campaign to drive awareness and pre-sales of the book using Twitter, Facebook and Linkedln. Besides, it also enables you to manage posts through your own personal profiles and schedule posts for Converse Digital Twitter and Facebook profiles as well as the Linkedln profile. In fact, there are many other features that you used, such as campaign tracking analytics ability, message management, social inbox and etc. This social media management will surely suitable and helpful for your campaign, so why don’t you give it a try?

3 Ways to Transform from Tutorials to Pro Designer

Posted on by Mario

5 ways to move from tutorials to pro designer

Being a professional web designer often concerned about having tangible skills, as they should also understand about coding besides designing. If you are a beginner who wants to transform to become a pro, you need to make a commitment to break the tutorial loop and follow these three steps to help you reach the next level as a developer.

  1. Start your own project

If in the olden days, you usually become part of a project, I think it is time for you to start your own project. It may be a little daunting, but this challenge will make you grow in confidence and increase your skills the most. Before starting your own project, it is better to find out what your passion is as this will make you feel motivate to do and finish it.

  1. Talk to Other Developers

Developers are usually self-learners, so they are actually pretty great teachers, therefore, trying to work with other developers and having them look through your code or show you through a solution, can be one of the fastest ways of learning. Through this learning process, you can also show them how far your current skill level is and may help you get involve on bigger projects. In fact, to get other developers help you, you need to show first that you’ve had a go at something.

But, if you don’t have any developer’s acquaintance, try looking for a meet up in your area or connect with an online community.

  1. Do a Little Each Day

The best way to make you become an expert in whatever you’re doing is by consistently doing a little each day. This means you can be a pro designer by only spending 30 minutes day learning, every day, will benefit you more than spending a solid three hours a week in one session.