It’s an open secret that Google always makes changes related to many factors of it in order to upgrade its performance and make a better user experience. This makes the job of SEO services become dynamic, start from analyzing Google weather until struggling with Google Algorithm update. However, have you noticed that there are some changes made related to Google PageRank? Yes, you are right. Recently, Google officially announced the start of PageRank being turned off for SEOs. In fact, visible PageRank has become a history. Multiple users reported that the visible PageRank both within the toolbar and in various SEO tools seemed to be turned off permanently early Saturday.
After years of showing very outdated information from years earlier, Google announced that they were turning off access to visible PageRank. Mostly people were still citing the metric for link selling and others were refusing to upgrade to HTTPS for the sole reason that visible PageRank wouldn’t follow to the HTTPS version of the URLs, since they were technically new URLs.
But, you need no worries through PageRank changes, since it doesn’t play important role compare to other metric changes. In fact, PageRank has still been used by Google through data internally (which is updated) which is reinforced by Google spokesperson:
“No, this update does not change anything for webmasters or SEOs in how their sites show up in search. Webmasters can use Search Console to get details about their content’s presence in Google Search, including information about links pointing to their sites. As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoid confusing users and webmasters about the significance of the metric.”
