Month: March 2016

The 4 Habits of Highly Effective eCommerce Stores

Posted on by Mario

E commerce

If you are web developers, creating an eCommerce site is relatively easy; however getting website visitors to make a purchase can be a challenge.  Your eCommerce website needs to impress customers and be easy to navigate, browse and buy from. Luckily – you’re not the first online shop in the world! You can learn from some of the biggest eCommerce stores, and here are eight tips from experts that you can try out on your own online store.

They Integrate with Social Networks

Smart entrepreneur should understand how important word of mouth campaign is. Due to this, understanding the market power of social networks becomes necessary as social media is the best tool to accommodate the campaign.

They Provide Free Shipping

Free delivery will charge you with extra cost, but the effect of this treatment will boost your sales. In fact, it is a brilliant idea to be applied on your business even though you will cover the additional costs. As examples, you can follow many popular retailers such as eToys, Victoria’s Secret, and Amazon to offer this free shipping after purchasing over a certain amount. This idea may win you over your competitors.

They Reward Loyal Customers

Today, many online retailers impose their customers with lots of sales and coupons; however, the best approach is to reward the returning customers and inform them about upcoming sales and promotions.

They Entice with Images

The biggest challenge that every online shopper has to face is that buyers can’t touch, fell, or smell your products. Therefore, your products photographs are the most important thing in your selling, and high quality pictures displayed in beautiful full-screen galleries can decide whether or not a customer buys your product. Just take a look at the irresistible images on sites like IKEA or Crate and Barrel.

 

Building Brand for a Successful SEO Ecommerce

Posted on by Mario

SEO for ecommerce

Building SEO ecommerce may be a little different than managing SEO services for websites. Ecommerce’s target is wider than usual SEO services, in fact it requires focusing on two differences goal: the focus on individual products, and the importance of brand and brand awareness. So, how to approach this? Below are several strategies to focus on winning the SEO ecommerce.

Customer Satisfaction

This point is actually the core of any ecommerce site, and one of the popular ways to measure your customer satisfaction is through reviews and ratings – onsite and off. Beside you need to pursue the product reviews with structured data behind it to prove Google, Bing, and Yahoo that your product is highly valuable to be purchased.

Beyond onsite, Google and other search engines look to sites like Yelp to cite quality which makes SEOs work hard in that field. Reviews on quality sites are picked up and utilized by search engines and very much affect rankings.

Structured Data

Structured data helps search engine to see the real condition of one subject, since structured data is a specific “vocabulary of tags” that can help to add to your HTML as Moz puts it. Moreover, “rich snippets” is produced by the structured data as the extra bits of text or information that shows under individual search results which can provide Google and other search engines the info they need to display your product in a more attractive manner.

Furthermore, search engines will also recognize product that has good rating based on reviews, especially when structured data is implemented directly. Product that has stars review on the page will more likely to be clicked on than the others due to the rating it has as it will drawing the user’s trust more on it.

Social Media

Your selling amount depends a lot on your brand reputation. So, building your brand reputation is one thing and selling your product is another. Therefore, one of the easiest and most effective ways to establish brand authority is through social media campaign. In fact, social media is the best way to engage more deeply and communicate directly with your customer and society.

Understanding the Importance of Tags in SEO 2016

Posted on by Mario

How Important are tags in 2016 for SEO

Tags are usually used to classify content so that it will be easier for the reader and search engines to understand. This makes them incredibly important for both SEO and usability.

But day by day, the way SEO services use tags and their relative impact on rankings has changed. Some of them have left Meta tags as part of factors which can affect their rankings impact. In fact, it is arguably that one of the most crucial aspects of on-page SEO is tags which they have been used to increase traffic and boost engagement. But, are they still work effectively for your SEO services in 2016? Let’s find out.

Title Tags & How important it is in 2016 for SEO

Title Tags is usually used to determine a page’s topic and are also displayed in SERPs. A good title tag will drive a good description that will trigger people to click which makes them a strong determiner of click-through rates.

However, in 2016, some researchers found that Google’s shift toward semantic search could affect the relative importance of the title tag. Moreover, researchers discover that a keyword-optimized title tag was associated with a better ranking, but that the correlation was smaller than it once was.

Furthermore, with a lot of algorithm changes happen in search engine, Google will compare your title tag to other content on your page, to ensure keyword consistency when indexing and ranking web pages, still making them an essential part of SEO.

Header Tags & How Important It is in 2016 for SEO

Recent study reports that two in every five webpages in SERPs didn’t utilize h1 tags at all which shows the relative unimportance of header tags. However, in 2015 there is an increment of the amount of pages using h1 tags compared to 2014 or on the other hand, today web designers consider header tags to be more important than before.

This is because on some point, header tags will make your site more SEO friendly. Rankings leapt accordingly, with one keywords in particular jumping from 320 in the SERPs to the top spot.

Blog Post Tags & How Important It is in 2016 for SEO

The last type of tags is blog post tags which can be easily found in most blogging platforms, like WordPress. These tags will provide you with the ability to add contextual tags to your posts. So, in order to differentiate them from other types of tags, many people name it as “blog post tags”.

Blog post tags are aimed to classify and better organize information. In fact, they provide visitors with more specific topics than the categories by grouping a list of posts. In fact, Blog post tags work indirectly to improve your SEO and they also improve user experience, since Google loves website with good user experience so the usage of blog post tags is still highly appreciated.