Month: January 2016

Competitor Keyword Analysis & Other Tricks with XOVI

Posted on by Mario

competitor keyword analysis & other tricks with XOVI

Knowing your competitor keywords is one of the good opportunities that you can have to win offer your peers. If you have any difficulties in finding out this information manually, you can try using XOVI, an SEO and social monitoring software, presents a few quick and easy tricks which anyone can carry out using their popular all-in-one marketing suite to help you acquire the right keywords. Here are 3 main benefits that you can have from XOVI.

Competitor Keyword Analysis

One of the important elements in SEO service is keywords. A bunch of keywords may important but how do you know which ones matter most? One of the easiest ways to find out which keywords to target for your website is by taking inspiration from your competitors. By using this software, you can easily enter your own domain and a competitor domain in XOVI’s domain comparison tool to view the keywords for which each domain ranks in the top 100 in google.com, goole.co.uk, google.de, etc.

To view only those keywords for which your competitor ranks, you can turn off the results for your own domain, but for which you do not at all (as seen in the screenshot below).

XOVI 1

 

Broken Links

Another important part when it comes to good SEO is links. It’s not about its quantity only, but it also about the increment of its quality. Backlinks need to be thematically relevant and the thing you certainly want to avoid with is broken links as broken internal links such as 404 errors really can frustrate your visitors and Google. Run an on page analysis in XOVI and head to Anchor texts > All internal links. Filter for any URLs with a 404 error and react accordingly. In fact, having any broken backlinks from external pages are worthless. A powerful link tool from XOVI will tell you how many backlinks a domain has, and also when a target URL no longer exists.

Head to Links>Broken Pages to see a list of backlink’s URLs which are no longer exist. The solution: use a 301 redirect to redirect the link to another URL containing the right content. This way, both users and search engines land in the right place.

XOVI 2

 

Text Optimization

To complete your SEO service, creating content is one of the ways to achieve that. Therefore, optimizing your content is a must. In order to enhance your content quality, you can ask these questions, why should Google rank your page higher than those above you? Does your site really contain higher quality content? What do you offer that others do not?

Moreover, you can measure the thematic relevance and quality of a page’s content using XOVI’s built in text optimizer. Identify an important keyword, then head over to onpage>text optimization and start an analysis.

After it’s done, load your URL’s content using the button as shown, find out how your new text will influence your content’s value, ideally ranking between the average and max value for the top keywords listed. This is a perfect kind of content that Google will love, simple and optimized content.

Xovi 3

That is how simple you make it. Besides, by using this software, you can save your money and time. In fact, you can have a free trial and run a simple analysis here.

 

 

3 Online Marketing Ingredients You Can’t Ignore in 2016

Posted on by Mario

SEO Tips You’d Be Surprised You Didn’t know

Online marketing is a dynamic world; this makes everything changes and moves so fast. Therefore, as online marketer or web developers you need to find out some new ingredients for your online marketing campaign as the old method may have been out of dated. This means you need to renew your online marketing campaigns. Here are some ways that are still up to date and can be used as a fresh method for your online marketing.

  1. Content on platforms beyond your blog

Blogs are the easiest media to deliver your brand message to your target audience. This year, blog will still be a good media for your content marketing, but today, everyone has a blog. Therefore, Keep stand out in this industry is quite difficult and one of the ways that you can use to vie with other blogs is by creating content on multiple channels.

Another way is by creating a Youtube channel or engaging with your audience through live streaming. Video content is highly engaging and best of all; it’s free to produce; besides you don’t need fancy camera equipment. In fact, you can also use your smartphone’s camera to produce any film.

  1. A Mobile-first focus

Mobile can’t be an after-thought any longer. Back in March, the number of mobile-only adult internet users exceeded desktop-only internet users. Websites must be built with mobile audience’s need. If you are running pay-per-click ads, consider a Google AdWords call-only campaign, as a great way to drive phone calls with buyer intent.

  1. Website UX and Speed

Having a pleasant user experience is an important thing for every websites. This means that you need to ensure that your visitors can access information and features on your websites regardless of what type of device they are using, and you also need to make sure that your website can load quickly.

Nobody wants to wait around for pages to load and if the UX is poor, you can expect your bounce rate to be through the roof. Moreover, you can use a tool like SurveyMonkey to get feedback from your users and you can use Google’s PageSpeed Insights to check the speed of your website. In fact, both of these tools are good to analyze your website and improve website’s performance.

3 Ways to Growing an Audience

Posted on by Mario

ways to growing an audience

In digital marketing and SEO service, getting lots of audience is one of the things that every digital marketer or SEO analysis will do. In fact, for some people getting lots of audience may be easy, yet for some people growing an audience is hard. As you know writing and publishing in blog or social media won’t get you much traction. You need to market your posts if you want to get more audience. Here are some of the ways that you need to know to penetrate the market.

  1. Look for What’s Next

Being up to date is the most important thing in this industry, whatever the media is, whether it is blog or social media, providing audience with fresh information will captivate their attention more rather than offering them with same old story. Since the world is moving fast, and opportunities are arising everywhere makes new platforms and new trends breed becomes new opportunity. This makes companies who can be a “first-mover advantage” are more likely to lead in both revenue growth and market position than their rivals. Therefore, knowing new trends can always give you more advantages.

  1. Have a Voice

Creating content with fresh information may be important, but if you wish to have a strong one, you need to create a content that can reflect your personal beliefs. Saying the same thing as everyone else does will not make you stand out from the crowd, in fact it only adds to the noise. Therefore, you can ask yourself whenever you get a new subject “how can I cover this in a way that only I can?” This question will guide you to find your unique voice perfectly, even though you may feel vulnerable and a little discomfort upon publishing sometimes, but just go with it and you will get used to it.

  1. Be Consistent & Focus on Quality

After all, the last stand is the one who consistent; therefore keeping consistent on your quality is one of the important elements, and the best way to achieve consistency is to set a schedule for yourself and stick to it. Therefore, creating content for the sake of inspiration or right moment only will help you a little in building an audience. The best way to build an audience is by putting yourself out there regularly; you can take a look for some great persons who are consistent on producing content, such as Casey Neistat, a youtuber who really understands about the power of consistency.