Month: November 2015

How to Create a Powerful Customer Experience Design

Posted on by Mario

Place to build links for SEO

Today, design is not only being looking good but it should go beyond aesthetics. The principles of design must also be applied to APIs (Application Programming Interfaces) and data. Managing all three dimensions of design – visual, API and data – are aimed to achieve work well experience.

In most cases, people associate design with the look and feel of the experience, but actually design is much more than that as it must also align with the back-end technology. Besides, only when data and APIs work together can companies deliver the customer experiences that good for both B2C and B2B customer.

Understand the Importance of APIs

APIs permit many things to be done, for instance APIs enable business functionality, music and Netflix movies to be delivered. It is the way stuff happens today. Take ordering from Amazon, APIs enable Amazon to say to a customer, here are a set of things you might want to buy because of the things you just bought.

By taking a design approach to API build management at both a project and API portfolio level will be enable companies to produce product market efficiently, time and money. For long term, they will build an abiding brand and genuine customer relationships.

Here are some tips to integrate the 3 dimensions of Design

  1. Focus on the customer first

Find out and understand what customers want to achieve. Customer wants and needs should define the touchpoints and features that the APIs need to deliver.

  1. Drive from business strategy

A good design, whether it is for graphic design or web design, should reflect the overall corporate strategy and brand promise. Moreover, you need to bear in mind that customer experience is not also meant for satisfying your customer desires but also to deliver your company values.

  1. Measure Success

Everyone has different definition of success, so make sure you have clear vision about your success. This will help you to measure your ROI before you start collecting data.

After encountering so many experiences in customer relationships, only companies that put attention in these three dimensions to reach their customers will be the winner in the industry.

Ground Rules for SEO Friendly URLs

Posted on by Mario

How to make your URLs SEO friendly

Our topic is aimed for SEO purpose, so this whole thing will be about how to please Google. One of the considerations that Google may assess is the URL structure, the neater and clearer your URL is the better Google will love you. I know that being loved by Google may not be enough for you as each SEO engineer competes to get a better rank, not love. However, SEO is a long process that relies on many factors, so you cannot depend only on good URL structure, but hopefully by reviewing this factor you get closer to a better rank, and here are some of the ways to create a better URL structure.

Here are several main rules that can be used in every kind of websites to optimize your SEO service:

  • The first thing is to make sure that your URLs should be focused. Therefore, you need to remove your URL used some grammatical words like, ‘a’, ‘of’, ‘the’ etc. as in most cases these words add nothing to value your URL. Moreover, strip your URLs of verbs like ‘are or ‘have’ can be also a good idea since you need to make clear and simple what the page is about.
  • Related to the first point, which is aimed to be more focused. We suggest to keep your URLs as short as possible as it will be seen more focused rather than the lengthy URLs. Besides, you need to bear in mind using a logical structure in your URL.
  • Google will display information that they think is important for visitor. Remember that meta titles and descriptions are cut off at 512 pixels, and so is your URL.
  • Prefer to use dash is better rather than underscores as it connect the words and make them into one.

Hope the above tips can help to guide you create a better URL structure. We will discuss more detail about how to make good URLs for each website type in the next article, keep reading our posts.

How to Make People Keep Reading Your Blog Posts

Posted on by Mario

How to make people stay and read your blog posts

So, you already have people visited your blog post, then we can assume that your article’s title is quite interesting to make people visit your blog, this means you already make a good start. The next job is to make those people stay and read your article before finally get interested with you and until eventually you can turn them into a real buyer.

  • Do not Write a very long Post

Reading a long article will make your audience easily get bored and stop reading, or even worse, they will feel reluctant to even read about it. But, creating article which is too short is also not a good idea, especially for SEO service purpose, as for this matter you may need to write at least 300 words for a lengthy article has more chances to rank in search engines. Thus, you need to consider writing 300-400 words for inexperienced bloggers and 700-800 for more advanced bloggers. Besides, create a short paragraph is also one of a good move, this is because people are actually more interested in reading a short paragraph than a huge amount of text.

  • Create a legible post

As reading from screens is harder than books, therefore you need to make sure that people can read your text. To make a good text in screen, you need to apply a decent font size: at least 14 px and preferably 16 px, with an appropriate white space (1.5em for the larger font sizes, more toward 2em for smaller font sizes). Using more white space (to a degree, obviously) has been found to actually increase comprehension of the text. Make sure that the lines of your text aren’t too long so you need to keep it limited to 50 or 75 characters per line so people can easily understand your message. The next step is to choose contrasting colors for your text and your background, for example placing red text on a green background will hurt your reader’s eyes.

  • Write About One Topic

Having a specific and determine topic will make your writing get a clear purpose. The purpose will convey some kind of message to your reader. Therefore, you should not confuse your reader with so many subjects, so they can easily understand what you want to convey.

  • Provide Scan able Content

Take attention on the structure of your post is necessary as your post should be magnificent. Besides, you also need to make sure that you create good headings and subheadings within your posts. Moreover, make sure that first sentence of your paragraph tells about what is in it. Then the next sentences should support and explain in detail the first key sentence.