Month: October 2015

5 Social Media Rules Brand Managers Need to Break

Posted on by Mario

5 Social Media Rules Brand Managers Need to Break

Social media as promoting element has some rules that are mostly used by digital marketer or SEO service to promote their brand. However, what they should know that these rules actually can be broken even though there are some questions that need to be considered before you break the rule.

  1. The 80/20 rule

Mostly, only a quarter of your content should be used to directly promote your brand. The Pareto Principle states that 80 percent of output derives from just 20 percent of input. This standard also guides a lot of our current thinking on work life balance. So, think about these questions before you try breaking the rules:

Why do our fans find and follow us?

What is the output we are seeking?

  1. Twitter is an Information Network

What someone should notice is that twitter is not a social network, twitter is an information network. Plenty has changed since then, but the rule remains. As today, many people use Twitter to engage their brands. I’ve been known to value engagements over impressions on Twitter, and have seen the strategy pay off firsthand. But first you need to consider some of these questions before jumping into Twitter:

  1. Are you using Twitter as an information network or a social network?
  2. Do you value Twitter impressions or engagement more, to measure success?
  3. Does this match your answer to the first question
  1. Content Must be timely

The principle of newsworthiness, guidelines on producing a great news piece have a lot in common with the requirements for a solid social media update. Timeliness may not help you beat that tricky Facebook algorithm which is often a winning factor because when we talk about organic success on Facebook, evergreen content is the most important one. Below are some important questions to ask:

What do we have to gain from strengthening our organic Facebook strategy? Does timeliness play a strategic role in our postings throughout the day?

How many of our posts are timely vs. evergreen? Is this aiding, or taking away from, engagement opportunities over time?

  1. Images Boost Engagements

Many reports reveal that content with an image outperforms links or normal content. But what you need to realize is that are you building a visual strategy or are you simply sharing images? Moreover, you need to ask some others questions, such as are static images performing well enough, or could we integrate GIFs and video to bolster our visual strategy?

What types of engagements are we looking to boost?

Are we measuring diverse visual content using the right metrics?

  1. Branding must be cohesive across channels

When it comes to the brand, you need to be wisely in choosing social platforms since the purposes may be varies, besides the need for cohesive branding made a lot of sense. So, before you need break te rule, please consider these questions:

Does our branding match our strategy for each channel?

If Branding is seasonal or campaign-based, do these changes make sense to use across channels?

Utilizing Mood Boards for Boosting Inspirations

Posted on by Mario

How to Use Mood Boards for More than Inspiration

If you are a web designer or graphic designer, it is better to create all content and code completely open source, hopefully attracting as many participants as possible. Boards are a perfect tool for spreading design and information around a team, especially with a remote team or group of volunteer contributors. The boards can be used for many things, such as sharing files, defining brand styles, and presenting design mockups, besides it is good for ol’ fashioned inspiration.

Here are several ways to use shared boards into my design workflow:

  1. Before the Build

Surround yourselves with lots of good pictures will help inspiring us that is why fulfill your mood board with great photos is a good idea. Moreover, it is seen that the mood board is a great way for an entire group to set the tone of the design experience yet to come.

  1. During the design process

After set the mood of your boards, now you need to do the organized collaboration quickly, especially if you have a lot to say, creating an online board with a public URL is a good solution since it can be a perfect way to manage quick design presentations. Moreover, an organized board can act as a visual aid, replacing slides and PDF files during a meeting, with the added bonus of providing a neatly-packaged take way.

Unlike an inspiration mood board that might continue to evolve over time, I often use presentation boards quickly and incrementally. Use a simple, linear presentation to show the direction of a project.

  1. Process of creating Content

When you already create a blog then move from board to production, and the process is just as relevant in an enterprise setting because you need to send another team or organization a bunch of art-directed and organized images.

Then, it is all ways to create good mood boards which can help you accomplish a task, one of the examples is chowdown.

Offline Strategy for Advancing Your Digital Marketing Strategy

Posted on by Mario

How can events be used to boost your digital marketing strategy

Many digital marketers and SEO services prefer to use social media or blogging to be part of their marketing strategies. This is not false as according to a report by Hubspot, 92% of marketers in 2014 claimed that social media marketing was imperative to the growth of their business, with 80% claiming that traffic to their website had seen an increase, however, the usage of social media or blog can reduce the face-to-face relationship while this relationship is also necessary for building trust and dialogue among your prospective customers.

To create a perfect bridge between online and offline advertising, traditional forms such as conducting events can be a good example as it can be perfectly combined in your digital marketing strategies. Several events that you can consider to have are career workshops, business exhibitions, blogger socials and sponsoring charity events. These kinds of strategies are the most common strategies which are applied by major brands to build on their digital marketing strategies which today, bloggers are chosen as the best source of engagement between fashion and the customers. Blogger socials are becoming an increasing trend within the industry, in order to generate an element of brand awareness – whilst offering giveaways and competition.

If you try to join online and offline event, you should carefully manage your online content on the day, as well as in the build-up and after the event. Take pictures and videos from the event, as well as create articles for your site.  Furthermore, remember to utilize and take the advantage of press to coverage large audience if you can, moreover you can share real-time Twitter updates which include any valuable quotes or images.

The most important thing after conducting the events is to chase up any potential sales leads, and connect with your customer or audience rather than relying only on your website and social media. This is what you need to understand that the events are held for creating a feeling of community, so prevent the tactic of selling all the time, since this is aimed to make your audience feel valued.