The work of creating an appealing and memorable brand is not an instant task; it needs a long and continuous process to make the brand intercept people’s mind before they can talk about your product and service. In order to create an appealing and memorable brand you need to develop a strong, memorable, warm-blooded brand. This is intended for humanizing your brand. If you are working for branding or web designing, here are 5 techniques to achieve a good branding.
- Put a sense of humor
Using a funny story to promote your brand will be a good idea. Can you imagine how funny the commercial of super bowl is? It is purposively intended to create such impression. As the impression that they create associates their product with LOL atmosphere, so every time we buy their product we will thing that funny moment again. If you are not sure that your joke can reach people, you can ask for professional writers to write humorous stories about your company and publish it on social media.
- Make it Personal
Are you active on social media? If yes, do you manage it all by yourselves or do you use machine to take care it all automatically? I hope you do not automate the process as it can make your customer feel dehumanizing with your brand, moreover writing and posting on blog or social media which is signed by you or your staffs will make your customer get more engaged with your product. Besides, when customers can find and access your brand on more than one platform they will find it more trustable and they also will likely want to know the story behind it. The important point is that your customer gets engaged and trust with the person behind it.
- Utilize Colloquial language
Using overly complicated details of words, such as business speak and industry-specific language is what you should avoid. Moreover, the use of jargon will also kill your customer’s interest. So, the best possible way that you can use is by using words that is friendly in your audience’s ear. The main idea is to speak to your customers like you’d speak to your friends.
- Acknowledge Your Mistake
Everybody makes a mistake, and so do you. That is why, when your company makes a mistake, you better admit it immediately by being transparent with your customer and quickly work to fix it. It is the best possible solution that you can do when you make a mistake. For example, a well-known product of soda drink, Coca Cola received so many complaints after its change its basic formula in 1985, knowing this situation Coca Cola responded by returning to the original taste. Therefore, quickly confessing a mistake after correcting it is a sign that your business can be trusted.
- Join Online and Offline Experiences
As today is digital era, designer needs to understand that online audience has also different characteristics if it is compared with offline audience. It is why this difference should be known for creating a best brand which can appeal to many audiences, in this case online and offline audiences, as the amount of online and offline viewers is equal. For instance, Nordstrom has cultivated a strong community of Pinterest users. To link its brick-and-mostar stores with its ecommerce site, Nordstrom uses Pinterest to ID items popular with its social followers, and then highlights these products at the brick and mortar stores so customers can easily find the most pinned merchandise.
