Month: June 2015

Social Media Marketing Tips You can Follow in 2015

Posted on by Mario

Having the right marketing strategies is something that business people search for, as having the right strategy will be the most important equipment for doing business. Here are some tips for exploring marketing strategies which will be focused to social media, since social media is so popular these days and many people try to do marketing campaigns for reaching their potential customer on it. However, in developing social media marketing someone needs to know the art to manage it as doing SEO in website development. Coming from this sense, this article develops how to reach out more potential customers through social media marketing campaigns. Here are some of the strategies.

1. Understand in What People Want and be Consistent about It

Focus on posting content on social media that readers are typically interested in will result in gaining their attention as people want to see more stories from friends and pages they care about, and less promotional content. This makes the competition seem to be fierce. However, there is a survey that can be used to avoid organic posts feel too promotional:

  • Posts that solely push people to buy a product or install an app
  • Posts that push people to enter promotions with no real context
  • Posts that reuse the exact same content from ads

After putting content on matching the reader’s desires, the second steps is to maintain it by regularly sharing high quality, interesting content form reliable sources to establish yourself as an well informed brand.  Moreover, sharing the content of other people (who aren’t competitors) show you are aware of what’s going on in the industry outside of your surroundings. This also provides chances to get engage with other content creators who may be willing to introduce you to their audience in the future.

2. Set Plans and Goals For Your Social Channels 

Knowing why you are doing it and what you want to do before starting a social media campaign will help setting your goals. This will lead to think about why you are there, what your objectives are, and set some smart goals to help fulfilling your aims for the right channels since it is necessary to figure out which of your target personas more active on which social channels. This is where you observe to suit them as precise personas seeing your Pinterest activity may be different from the ones following your Twitter profiles.

Moreover, other ways to discover what your readers are interested in is by using social analytics tools and tracked links to see what people are actually clicking. By those responses, you can decide what to create content based around and inform the curation of your content.

3. Keep It Simple but Targeting As Accurate As Possible

Using simple and basic words in posting content assures your brand’s message is delivered to the optimal amount of people. Remember that the tweets with the most engagement by the top 15 brands on Twitter could be read and understood by an average 8 year old.

After makes it easy to understand, contents also need to be more specific in keywords. This will approach smaller audience, but it will contain people who are more likely to be interested in your brand than if you apply generic, broad keywords.

4. Keeping the habit of Checking the News

Get inspired through daily news or magazine. Checking news from both wider world and related industry will help to understand where your brand fit into. If there is no enough time to read these everything, simply bookmark a few key sites or blogs and skim the headlines at the very minimum to keep yourself informed.

Pixlr, One of best Tools for Simple Editing

Posted on by Mario

There are currently many tools and software options available for web designers. Currently, Photoshop is the most common one in web design. However, Pixlr is one of design tools which can offer an alternative approach. The layout design is commonly alike with Photoshop, and is intended to reduce the confusion for designers who already got accustomed to Photoshop and wanting to migrate over.  Moreover, Pixlr is the best option if someone wants to design using a simple tool yet attaining a very satisfying result.

Pixlr is quickly becoming a web designer’s favorite tool since it combines image design and paint tools with photo editing and adjustment features as good as many other renowned image editing programs. Pixlr is equally capable in producing results comparable with many of its software-based counterparts whether it is intended for creating an image carte-blanche, layering one image over another, or using a variety of filters, effects and level adjustments to transform photographs.

This article is intended for a web designer who has not tried Pixlr yet and wants to know what it is all about, especially for someone just starting out, as it does just about everything the average user needs, although professionals may likely find it lacking. So, here are some of the key features of Pixlr:

1. Features

  • A fully customizable user interface with movable and scalable windows
  • Navigation-free drop-down menus featuring all filters, adjustment and layering options
  • Intuitive design and paint features with a dedicated history window for reference and quick undo/redo
  • A “Photo Express” portal for quick, simple changes to images and photographs

Moreover, there is another review that many of our readers may find interesting. The review compares Pixlr with its counterparts, such as Picnik, Photoshop Express, and FlauntR. Follow this link to read about this review.

2. Editing Features

There is no doubt about Pixlr’s editing ability, Pixlr stands out for the depth and breadth of its image design and editing tools and features. Furthermore, Pixlr also provides basic layer canvas tools and features, letting users free-hand crop, move, super-impose and interpolate images and rotate and remove entire canvases, all for the needs of image editing. The high-quality features make it can be placed on par with others popular design tool in image editing programs.

3. Import and Export

One of the weakness in Pixlr is it has limited upload capabilities. The need of saving images to a users’ hard drive before they can be uploaded feels quite ineffective as it requires additional email, photo-sharing, and social-networking services to share the images, whereas, it could have greatly benefitted with integration with something like Dropbox or other cloud services.

4. Contentment of Use

From the interface side, Pixlr is an intelligent and intuitive program, since it can package complex tools and provide a simple to use interface. The movable history bar is helpful in doing all affects, filters, layer tools viewed and removed easily. In addition, all affects, filters, layer tools can also be accessed by a drop-down scroll away.

There are many other interesting features of Pixlr. We suggest you check it out today.

Android M, the Future of Android from Google I/O Schedule

Posted on by Mario

Mobile development is continuing to be explored, especially for Android. The launch of Android’s newest version always become the most awaited event for its customers each year, no wonder Android has become the most popular mobile OS. After the last version of Android, Android Lollipop (5.0), people encourage to see that we can expect more from Android. Google I/O 2015 has now been scheduled in and they have given us a lots of hint of what’s coming up. One of those is the development of Android M. Wondering what is it and what can it do for you? Here is what we know so far about Android M.

  • Improved Notifications

As there are so many complains about irrelevant notifications, so it seems that the next step of Google is reviewing notifications and to unify them across all platforms. This is intended for creating comfortable eye-seen notification, which only appears when someone needs them, but it is still continuing to be developed as this is not an exact science.  For example, a notification seen on your PC would not appear on your phone or tablet.  It means that the customer really can expect some changes to the way notifications are both displayed and interacted with on Android M.

  • Smart Home

Even though, Android 5.0 Lollipop already has a good focus on creating and consolidating everything that Android has brought us these days, but in the future, adding application such as smart home apps will become one of important features of Android, by providing complete control between your connected devices at home and in the office via Nest or other third-party makers.

  • Android Auto

As it is said in a report from Reuters, Android M will have a significant focus on Google’s Android Auto Software, and it is said that there is a chance that android M may be suitable to be built into upcoming cars as standard without the need to plug in a phone. Moreover, the car-optimized version of Android M will allow you to control all of your vehicles entertainment, messaging and GPS in a standalone format.