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Having a great website only is not enough as you need to optimize it in order to bring more people to it. Therefore, knowledge about SEO service becomes important, but there are many people who still feel reluctant to master this area, some of them even too afraid to start it. But, SEO is no rocket science, it is all about logic, so as long as you have good logic thinking, you will find it out. Here are several SEO tips that can help you reach a higher rank in Google.

Utilize Anchor Text

Having anchor text on your site is a good thing for your SEO. Anchor text is simply text that visitors can click on to be taken directly to another web page, either on your site or anywhere on the internet. Effective anchor text should exist to help users navigate your website and find what they are looking for.

It should also include keywords and phrases related to what you do. If you own a shoe store, for example, the words, “check out our selection of children’s shoes,” on your homepage can link via anchor text to your online store that is stocked full of – you guessed it – children’s shoes. Anchor text is a great way to boost your SEO, but keep in mind that excessive linking or anchors that don’t really help your readers can raise red flags with Google.

Add Alt Text to All Your Images

Even though search engine may be great in analyzing the text on your site, but it still finds difficult to examine the images on your site. Therefore, search engines will use “alt text”, a concise written description about each image on a website to understand what’s displayed in a photo or graphic. The important point in writing alt text is to ensure that you describe accurately what is shown in the image, but also try to include the name of your business or a few keywords related to what you do.

Connect Your Site to Your Social Channels

Not many people know that social media has impact on Google’s rank. So, being active at Facebook, Twitter, and Instagram is an essential part of boosting your SEO. Moreover, you also need to ensure that you include prominent icons for each of your social network, linking directly to your profile on each site.

There are several types of Social Media tools for business, but Twitter is the most under-used and misunderstood that ever use. No matter what any business you have in mind, there are several things need to prepare when you involved to the world of Tweets. Basically of course, real-time connectivity and be part of conversation that’s going within daily basis industry. If you are thinking of expanding power of Twitter, here is some benefits to keep in mind:

You may participate in Industry Conversation. You will connect to not only the same industry you’re on, but also you can reach your target audience and their needs regarding the material you discussing. To put it simply, it is like a virtual mixer.

Increase visibility and brand awareness. With Twitter, you can make sure that your brand is always on people’s minds. It doesn’t matter what you are promoting or which industry you are in, because tweets make sure that everyone is thinking of your company when it matters.

Engage and interact on your audience’s level. In today’s world, you can’t wait for people to come to you. You have to reach out to them. People like companies that make the effort to reach out and get personal. Establishing that personal connection with your audience will be invaluable to your success.

Promotions and sales are easy to get out there. You don’t have to pay for advertising when you use your tweets to tell people about specific sales, promotions, and specials that you have going on. It’s quick and easy to drive traffic to whatever event you have planned, and makes people feel the exclusivity and personal connection when you use a medium like this.

Feedback is important to raise the quality of any business you run, of course there’ll be consequences that need to act such as time needed to implement the needed after feedback gathered. Sometimes feedback also helps to lower some unnecessary expense that mentioned by customers. What you need to have whenever face feedbacks is Patience. Because sometimes some nasty sentences such as critics could spilled out from impolite customers.

These are just a few different benefits of using Twitter for your business. There are plenty of different perks to social networking in the business world, but the close, personal connection that it allows you to make with your audience is the bottom line every time. Before you rule out social media or take the “it’s not for businesses” stance, do your homework because Twitter can often be the difference that gives you the competitive edge.