keywords

5 Changes on How We Develop Websites Caused By SEO

Posted on by Mario

5 Changes on How We Develop Websites Caused By SEO

Do you notice that the way web developers build a website has changed? At some point, there are things that should be considered recently which are related with SEO to elevate your business reach in Google. Below are several things that have changed the way we develop websites.

  1. Time Is of the Essence

Time is one of the most crucial things since SEO becomes the concern. Savvy business reduces many things on their websites just to increase the speed on their site; therefore they no longer use heavy music and images and optimize every element on their page-including using content delivery networks and compression techniques. They truly understand that site which requires long time to load will cause 25 percent of your visitors to leave your site immediately before they can even reach it; that’s how important load times have become.

  1. Websites are Built on Keywords

In the old days, you only need to create web pages that explain about your products or services, and then wait for people to visit your website. But, today you need to create blog or to create pages that show sales material and indirectly promote your business. This is why keyword research industries to find the most relevant keywords, and then we create content for them. Blogs are not just an important way to share news, but also to rank for specific keywords that drive prospects to your website.

  1. Mobile Users Are Number One

Nowadays, nobody will doubt about how mobile users will affect your SEO optimization, since over 60 percent of all online traffic is from mobile devices. Due to this, Google tries to obligate every web to go mobile and penalize those who are not being mobile friendly.

  1. User Experience is Pivotal

Another thing that you should study is how to make a better user experience to your audience, since high bounce rates can result in Google lowering your ranking, while intense competition means if your website isn’t functional and easy to use on all devices, people will leave your site and go elsewhere.

  1. You can Have a Framework to Follow

Some people argue that SEO has made web developers work harder, but the fact is with good SEO optimization on your website, it helps your site run effectively. Besides, you can get many free tools that help you manage, monitor, and improve your website for SEO, such as Google analytics, Google search console, Google Keyword Tool Planner, Google Page Insights, and Google Mobile Friendly Test.

5 SEO Tips You’d Be Surprised You Didn’t know

Posted on by Mario

SEO-Tips-You’d-Be-Surprised-You-Didn’t-know

When we talk about SEO service, we will find out that they are not just about search engines like Google, but it also about the way people search for and consume information. It is obvious that there is a lot of fluctuation in the industry. So, here are some of the tips that you may not know, but if you already know, please think of it as a refresher.

Having a to do List

As an SEO engineer, having a-to-do list is important, as with a tight schedule it keeps your work done without anything forgotten. A few things that should be included in your daily notification list are: a traffic summary, top keyword activity, recommendations summary and marketing channel performance overview.

Keyword Groups to Better Leverage Your Data

What it is meant with having keywords group is that to create lots of them. This makes keyword groups can be used to demonstrate things like products, features, marketing campaigns, audience segments, messaging, geographies, and more. Considering creating multiple types of groups (keywords can belong to more than one group) so you can compare products and features as well as messaging, campaigns, etc. Having keyword groups are not only good for comparisons of your internal marketing efforts but also for monitoring and analyzing competitor movements as well.

Keep an Eye on Top Keyword Activity for Your Competitors

Observing your competitor’ keyword can make you see not only which of your targeted keywords they are focusing on, but also the corresponding content they’re creating that is being served to your audience. This data may help informing future content creation decisions or improving existing content.

Pay Attention to Competitor Social Signals at the Content Level

To find out what’s organically popular and relevant to your audience at the moment, you can search it through its social signals. Mostly, people only pay their attention on their brand’s social signals whereas viewing your competitor’s social engagement is also important. Besides, you can also see what your audience finds relevant for the same keywords you’re tracking and see where you might have gaps in your own site content by viewing a list of their content sorted by top performing social signals.

Polish up Older Content

Your older content can also be your new one if you know how to refresh them. Most of us have lots of potentially evergreen pages out there that could increase in rank with just a little time rather than creating a whole new content, but only a few people that realize that old contents still have a good potential. This is because we often focus on driving traffic to the latest campaign and features that make us ignore the old one. So, don’t overlook these opportunities already on your site.