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How to Leverage Your Social Profile without Paying for Ads

Posted on by Mario

how to be increase your social profile without paying for ads

In online campaign, pay advertising may quickly provide you with many benefits without the need of worrying about organic reach, especially if you do online campaign in Facebook, one of the largest social media which has become a competitive advertising magnet among online marketers.

However, not all businesses have the budget to pay the online advertisement, especially for the startup or small businesses. If you are in this condition, you still can find another way for increasing your Facebook Page reach without the need to pay. Reading and learning below tactics to help you achieving a successful Facebook campaign.

1. Watch Your Content

In online world, your content can be categorized into three parts, which are text, image, or video. These three categories can bring you great benefits if you know how to cultivate them.

2. Depth Blog Posts (brand personality in your posts)

So often, people think that blog posts only matter in SEO services; well actually, this is not true, as Facebook posting can also attract more potential buyers by having more people sharing it. Actually, it is a great way to beat competition and establish your brand as an industry expert. To make audience view your post, you should make it valuable without neglecting your brand personality; some of the ways are by linking it to studies, research and additional resources on the topic.

The other way which is also important is by having brand personality in your blog campaign, this means you need to be original and avoid to post boring or generic updates, conversely share your brand’s personality will make users temp to see your stuff.

3. Engaging Graphics

Having a text posting is not enough if you don’t complete it with engaging graphics, such as images. This is because images will easily capture people attention rather than text. Besides, a visual element will be intercepted easily by people’s mind rather than text. So, when you have something to say, always accompany the announcement with a high-quality image.

4. Put on Video Content

Facebook trend likely moves into putting quite a bit focus on video these days. In fact, since June 2014, it has averaged more than 1 billion video views every day. This statistics prove that it can help brands pay attention. So, if you want to make an organic impact with Facebook, applying video content might be one of the good ideas.

5. Learn More about Your Audience

No other way that would be best to use rather than learning more about your audience. This is the basic aspect that every online marketer should do. Here are several points that you can do in order to analyze your customers.

6. Interview your ideal customer

You need to do some interviews to find out what your customer wants, the questions that you may ask can be varied but still have to be relevant with your main goal, such as, what blogs, books, or publications they usually read, how they measure the success of their job, and etc. The amount of information these question can reveal will immensely help you with understanding your audience. And, once you understand them better, you can create stronger, more engaging content for social media.

7. Have Hyper-Targeted Personas

After knowing your ideal customer through interviewing them, you can put it to use in the form of a hyper-targeted persona. A persona helps position your content toward a specific person. In addition to the information you obtain during the interview, such as demographic information, how your solution heals their pain points, specific details about job roles and duties and their most common objections to your service. Bring up such questions will help you know more detail about your audience. In fact, you can create social media engagement without paying ads for these personas.

How to Make People Keep Reading Your Blog Posts

Posted on by Mario

How to make people stay and read your blog posts

So, you already have people visited your blog post, then we can assume that your article’s title is quite interesting to make people visit your blog, this means you already make a good start. The next job is to make those people stay and read your article before finally get interested with you and until eventually you can turn them into a real buyer.

  • Do not Write a very long Post

Reading a long article will make your audience easily get bored and stop reading, or even worse, they will feel reluctant to even read about it. But, creating article which is too short is also not a good idea, especially for SEO service purpose, as for this matter you may need to write at least 300 words for a lengthy article has more chances to rank in search engines. Thus, you need to consider writing 300-400 words for inexperienced bloggers and 700-800 for more advanced bloggers. Besides, create a short paragraph is also one of a good move, this is because people are actually more interested in reading a short paragraph than a huge amount of text.

  • Create a legible post

As reading from screens is harder than books, therefore you need to make sure that people can read your text. To make a good text in screen, you need to apply a decent font size: at least 14 px and preferably 16 px, with an appropriate white space (1.5em for the larger font sizes, more toward 2em for smaller font sizes). Using more white space (to a degree, obviously) has been found to actually increase comprehension of the text. Make sure that the lines of your text aren’t too long so you need to keep it limited to 50 or 75 characters per line so people can easily understand your message. The next step is to choose contrasting colors for your text and your background, for example placing red text on a green background will hurt your reader’s eyes.

  • Write About One Topic

Having a specific and determine topic will make your writing get a clear purpose. The purpose will convey some kind of message to your reader. Therefore, you should not confuse your reader with so many subjects, so they can easily understand what you want to convey.

  • Provide Scan able Content

Take attention on the structure of your post is necessary as your post should be magnificent. Besides, you also need to make sure that you create good headings and subheadings within your posts. Moreover, make sure that first sentence of your paragraph tells about what is in it. Then the next sentences should support and explain in detail the first key sentence.