It goes without saying that a good article should interact very well with the reader, so that they can avoid any boredom in the article. However, at some point, boring content is unavoidable, and commonly there are three main kinds of content which are quite popular, they are technical how-to, comprehensive guides, and detailed support.
Technical how-to is the most common article that you may find in the internet. The common title usually starts with the phrase “how to”. So the word “how to” may have been sounded similar to you as the internet is overwhelmed with how-to guides.
Comprehensive guides are usually the big ones-long discussions that provide everything about a particular subject, such as advanced guide, step-by-step guide, definitive guide, and detailed support.
So, if it is almost impossible to make those kinds of articles become exciting, at least you can keep the qualities of your content to enhance your SEO service performance and engage with more users by including these top seven qualities that every-content should have.
- Make the Title Specific
This is all about user experience, so the more specific the title, the better. For example, instead of explaining the technicalities of ‘How to do SEO”, it will be better to write it as “How to Get Google to Instantly Index Your New Website”. From the first and second example we can see that the second title offers a promise to the reader which the first title doesn’t.
- Explain the Goal
Does your reader know about the purpose of your writing? The reader should have a clear sense of what you’re trying to convey. For example, a technical how-to is aimed to solve a problem or archive a desired outcome, and if your article doesn’t provide that, it means your article doesn’t explain the goal.
- Use Numbers
Listing the steps in a numbered sequence makes the content organized and easy to follow. If the reader has to take a break and then come back to the project, a numbered list makes it easy for them to remember what number they were on. Numbers also provide a sense of progress and forward motion.
- Large Headings
In my experience, readers who are reading a how to article is usually reading and practicing it at the same time. So, it will really help you in having a quick at a glance headings throughout the content. So the readers can quickly find the tutorial while doing it.
- Mobile Compatibility
Never ever ignore the importance of mobile compatibility since everything is mobile today and many readers will be accessing this content on their mobile device.
- Be Absolutely Clear
You don’t need to use either metaphors or shocking expressions. In this kind of article, you can use plain, but clear words that describe exactly what the reader should do.
- Provide Summary of the Instructions at the Beginning and End
Provide a glimpse of over view of the process will be very nice. The summary is aimed to provide a general description of the project they are about to start on.