Month: December 2015

How Do You Dominate Social Media?

Posted on by Mario

How do you dominate social media very carefully

Today, you cannot ignore the power of social media to your business as if used properly, your social media accounts can dramatically grow your base of followers which will increase your potential customer base and help expanding your business. Whatever your business field are, web development, food, fashion, you need to find out how to master and dominate in social media. Here are 5 steps that you can learn for.

  • Be authentic

Many people are trying to polish their business and show the side that they want people to see. But, social media works differently, with social media accounts, you have the opportunity to show the real you. Being authentic on social media is mutually beneficial; it forces you to create the best product. Moreover, this will give you the opportunity to show how original your product is.

  • Stick to Neutral Subjects

Even though people may have known that stay on neutral subjects are the best way, but still there are many people that think stirring up controversy is fun and that social media accounts are simply a soapbox for them to raise their opinions. However, those companies don’t realize that in long term it can hurt your company and your reputation.

Moreover, it subsequently will harm your business, as it can make your professional relationship uneasy and at worst can completely destroy the relationship. Therefore keep on neutral yet interesting topics is better, for example you can use topics such as hobbies.

  • Don’t be overly promotional

You should a little be careful when doing posting on your social media, since it can result as too overly promotional. In fact, you should find out a way to find a balance between being genuine and doing your job and focusing on sales. It is better to keep your humanity side stay alive and prevent you to become a sales machine. So, do not be overly promotional with your social-media account, and don’t be overly promotional with your business.

  • Considering about your posting times

This maybe one of the most important lessons that every business pros need to remember which is don’t post too late in Eastern Standard Time anywhere on the web, as it can easily get lost in most people’s feeds by the morning and therefore they will never see your message. If you are going to take the time to use social media to your advantage and to post messages to your public, do it at a time where people will see it.

  • Try a little bit of Everything

Do some experiences with your business by being flexible and try a variety of different approaches until you find tactics that work with your target market of consumers. This not only means try different kind of social media, but you also need to consider trying any other kinds of material for your content, such as, videos, pictures, commentary, and etc.

How to Get on the First Page of Google

Posted on by Mario

How to get on the first page of google

Being on the first page of Google is every web developer and SEO engineers’ dreams, however, figuring out how to get on the first page of  Google can be a complex and burdensome task, since Google usually uses many tools and algorithms to update websites regularly. The updates are something that terrifies many web developers and SEO engineers as it can make web rank drop down suddenly. So, if you happened to face many updates with your websites you need to find out how to struggle with it and keep being in the first page of Google.

  1. Create Quality Content

The important thing to increase visitors and your Google’s rank is by running a quality website. Therefore, you need to have a professional web designer to create your page if you can, but you also need to emphasis on the quality of the text. In fact, you will get a good rank in Google if you use lots of text with correct grammar and spelling. Moreover, create a good or interesting text is important as Google will give higher point to website with low bait and switch from visitors or in other words, if people quickly leave and look for something else, your rank will be counted as low rank. Besides, your content authenticity is also important as people will accuse you for stealing their ideas, this also includes with no stealing pictures from other websites.

  1. Use Keywords

To find the best keywords for your business, you can use the help of Google Analytics. Do not forget to apply those keywords in your text after you find it, but do not also overwhelm your text with too many keywords, since Google will notice your text as spamming.

  1. Choose a Good Domain Name

One of the best tricks is by fitting your main keyword into your domain name. For example, if your business works in SEO service, you can name your domain as “seoservice.com”. In fact, you can also use a country TLD (top level domain, like.com) if you have a local business. But remember that targeting local business means you sacrifice people outside your country to find you. Of course, this doesn’t matter if your target is local business.

  1. Use Descriptions and Headers

You can add hidden descriptions for pictures and pages through your website code. Moreover, you can also add text onto your headers. Use both of them and apply your keywords on those parts. Those techniques will help your rankings. If you don’t know how to work your html code to do this, get your website designer to help you.

  1. Create Communities through Social Media

These days with Google, social media like and shares are rewarded, especially with subjects that are currently relevant. By this you can create social media accounts and try to build a base of followers who will like your pages and share them with friends.

Do Words Still Matter?

Posted on by Mario

Do words matter anymore

As Oxford dictionary has chosen emoji as its “word” of the year, many opinions have been aroused. Critics declared the death of the written word and advocates argued emojis are now a part of our communicative fabric.

No wonder, in design world, many design clients are usually more concerned with the imagery used on their website than the words. In fact, they can easily spend hours just to make decisions while leave copy decisions to the last minute. This is a massive mistake; words are also a design issue.

Words VS Images

If you design for a website, you will commonly face two basic forms, text and image. A website designer should provide a platform for users to get engage through content. A website with no images would look out of place in today’s world and the inventive use of imagery is a tried and tested method to improve the user exprindly emoji, erience. Just like our friendly emoji, visual information and images are used to convey a myriad of thoughts and emotions to make users engage with your content.

Moreover, images are easier to be memorized rather than text, therefore it is very good to attract the audience’s attention and guide the user’s line sight while text will give explanation of the context behind the image. Once the text is added to an image, the user’s inherent desire is being manipulated. Providing images only will also bring you a handful of downsides to image-only sites, not least the lack of context, but also the load issues due to increased weight and the lack of SEO impact.

Images may be important for making an impactful first impression, but the textual content is also important for websites. Textual content can give audience specific information, such as who you are, what you stand for, all about your business or product and what makes you special. This is something that a single image just could not do.

Therefore, the two must coexist within the world of web design, since words without images do not engage users while images without words confuse users.