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How SSL Affect Your SEO

Posted on by Mario

How SSL affected your SEO

Since security is a top priority for Google, the attempt in making Google more secure is quite real; this can be seen that recently, our services use industry-leading security, like strong HTTPS encryption by default. This enable people that using Search, Gmail, and Google Drive to have a more secure connection to Google.

Besides, SSL is provided to make the internet safer more broadly which is aimed to ensure that websites which people access from Google are secure. For instance, SSL will have created resources that help webmasters prevent and fix security breaches on their sites.

Nowadays, we can see that many web developers adopting HTTPS which is also known as HTTP over TLS, or Transport Layer Security on their website which make this new phenomenon becomes more interesting.

Due to this, a research has been conducted to prove whether sites use secure encrypted connections as a signal in our search ranking algorithms which in the end it firmly produced positive results. For now it’s only a very lightweight signal-affecting less than 1% of global queries, and carrying less weight than other signals such as high-quality content-while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

1. SEO advantages when you switch to HTTPS

It is clear that the main function of HTTPS is to offer security, so this will surely elevate your Google’s grades. However, there are also some additional SEO benefits for you to consider, such as belows:

2. Increased rankings

The obvious one as stated, Google has confirmed the slight ranking boost of HTTPS sites. Like most ranking signals, it is very hard to isolate on its own, but this is still something to keep in mind. On the plus side, the value of switching to HTTPS is very likely to increase over time.

3. Referrer Data

When traffic passes to an HTTPS site, the secure referral information is preserved. This is unlike what happens when traffic passes through an HTTP site, and it is stripped away and looks as though it is “direct.”

4. Security and Privacy

HTTPS adds security for your SEO goals and website in several ways:

  • It verifies that the website is the one the server it is supposed to be talking to.
  • It prevents tampering by third parties.
  • It makes your site more secure for visitors.
  • It encrypts all communication, including URLs, which protects things like browsing history and credit card numbers.

Ground Rules for SEO Friendly URLs

Posted on by Mario

How to make your URLs SEO friendly

Our topic is aimed for SEO purpose, so this whole thing will be about how to please Google. One of the considerations that Google may assess is the URL structure, the neater and clearer your URL is the better Google will love you. I know that being loved by Google may not be enough for you as each SEO engineer competes to get a better rank, not love. However, SEO is a long process that relies on many factors, so you cannot depend only on good URL structure, but hopefully by reviewing this factor you get closer to a better rank, and here are some of the ways to create a better URL structure.

Here are several main rules that can be used in every kind of websites to optimize your SEO service:

  • The first thing is to make sure that your URLs should be focused. Therefore, you need to remove your URL used some grammatical words like, ‘a’, ‘of’, ‘the’ etc. as in most cases these words add nothing to value your URL. Moreover, strip your URLs of verbs like ‘are or ‘have’ can be also a good idea since you need to make clear and simple what the page is about.
  • Related to the first point, which is aimed to be more focused. We suggest to keep your URLs as short as possible as it will be seen more focused rather than the lengthy URLs. Besides, you need to bear in mind using a logical structure in your URL.
  • Google will display information that they think is important for visitor. Remember that meta titles and descriptions are cut off at 512 pixels, and so is your URL.
  • Prefer to use dash is better rather than underscores as it connect the words and make them into one.

Hope the above tips can help to guide you create a better URL structure. We will discuss more detail about how to make good URLs for each website type in the next article, keep reading our posts.