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How SSL Affect Your SEO

Posted on by Mario

How SSL affected your SEO

Since security is a top priority for Google, the attempt in making Google more secure is quite real; this can be seen that recently, our services use industry-leading security, like strong HTTPS encryption by default. This enable people that using Search, Gmail, and Google Drive to have a more secure connection to Google.

Besides, SSL is provided to make the internet safer more broadly which is aimed to ensure that websites which people access from Google are secure. For instance, SSL will have created resources that help webmasters prevent and fix security breaches on their sites.

Nowadays, we can see that many web developers adopting HTTPS which is also known as HTTP over TLS, or Transport Layer Security on their website which make this new phenomenon becomes more interesting.

Due to this, a research has been conducted to prove whether sites use secure encrypted connections as a signal in our search ranking algorithms which in the end it firmly produced positive results. For now it’s only a very lightweight signal-affecting less than 1% of global queries, and carrying less weight than other signals such as high-quality content-while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

1. SEO advantages when you switch to HTTPS

It is clear that the main function of HTTPS is to offer security, so this will surely elevate your Google’s grades. However, there are also some additional SEO benefits for you to consider, such as belows:

2. Increased rankings

The obvious one as stated, Google has confirmed the slight ranking boost of HTTPS sites. Like most ranking signals, it is very hard to isolate on its own, but this is still something to keep in mind. On the plus side, the value of switching to HTTPS is very likely to increase over time.

3. Referrer Data

When traffic passes to an HTTPS site, the secure referral information is preserved. This is unlike what happens when traffic passes through an HTTP site, and it is stripped away and looks as though it is “direct.”

4. Security and Privacy

HTTPS adds security for your SEO goals and website in several ways:

  • It verifies that the website is the one the server it is supposed to be talking to.
  • It prevents tampering by third parties.
  • It makes your site more secure for visitors.
  • It encrypts all communication, including URLs, which protects things like browsing history and credit card numbers.

2 Important Things About Domain Name For Maximum SEO

Posted on by Mario

How to Choose a Domain Name for Maximum SEO

 

Understanding what Google’s wants is the key for any SEO success. A lot of theory has been revealed in recent years just to win this game; one of them is by using the right domain name for optimizing your SEO, below are 2 important ways to maximize your SEO only by setting the right domain name that can be used by any SEO services.

  1. Don’t Pick an Exact-Match Domain

Having an Exact-match domain which is mostly known as EMD is such a temptation for SEO newbies. An exact-match domain is a domain name that includes the keyword phrase itself. Some people call them Keyword Domains.

For instance, you want to rank for the keyword such as “affordable original bags”. If you use this keyword as your EMD, then it will be like “ www.affordableoriginalbags.com”. Some people may think that the keywords sound such a great strategy on the face of it, while in fact the EMD update crushed keyword domain websites in the rankings. Average ranking sunk to record lows.

So, does it mean that using keywords as your domain name is absolutely no? Well, I don’t say like that, as what makes Google ruin your rank is mostly because your website doesn’t contain a good content. In fact, a website that contains keywords, often called a PMD for partial match domain, doesn’t ruin your SEO because the problem with EMDs and PMDs isn’t just the keywords in the domains, but it’s about a bunch of other spammy stuff. Therefore, as long as you have a decent site with great content and a nice user experience, using keywords on the domain name is permitted and it will not cause anymajor negative impact on your PMD. So, the rule is to use PMD instead of EMD.

  1. Use Your Brand Name as Your Domain Name

The best way to create a popular domain name is by placing your brand name on it since customers will feel easier to remember you. Much of your website traffic will come from navigational search. If your brand name is CrunchBase, then users might use these navigational queries: crunchbase, crunch base, crunchbase.com, crunchy base, crunch bas (nobody’s perfect), crunched base.

Notice how my query, “crunched based,” still yielded the right website, complete with sitelinks. Of the three main types of queries, informational queries are most popular, followed by navigational queries. When potential customers conduct searches like those above, they will most likely find your website. But, there’s a more important reason why you should use your brand name as your domain name which is a brand signal that are any mention or occurrence of your business name or website on the web. They are an increasingly important means of improving your SEO.