Month: March 2016

Utilize Your Website as a Digital Marketing Asset

Posted on by Mario

Your website as a digital marketing asset-01

In digital world, nothing can sell better rather than an attractive website. In fact, web designers and digital marketing should work inextricably together to make your website become your digital marketing machine so that your website can achieve several important purpose of it, such as listed below:

Branding

A website is a best place to promote your company; in fact, it is a best place to tell people of who you are and what you do. You can also represent your company profile through your web design, if you’re a fun, new company, your design can complement that, but you can also create a design that shows a longstanding and trustworthy institution, if you want it looks more formal.

Driving Traffic to An Unsound Website

Driving traffic to your website does not rely on having SEO or SEM only, but one must consider the solid design and development foundation that can help audience navigate your website easily. In fact, if navigating the site is cumbersome and confusing, your site visitors will not stick around long enough to discover what you have to offer. Mostly, people will likely to trust the site less when they find multiple error pages.

Customer Conversions

A conversion is a term where a site visitor can be turned into a lead or a customer. This is actually the main purpose that every ecommerce sites want. Therefore, there are many lead form submissions count as the main goal of the site: when a site visitor hits the “submit” button on a form, they have converted. Another example of conversions is ecommerce sites, which have a purchase count as the macro conversion event for their digital efforts. But, actually, there are numbers of actions that can lead your effort to a conversion, such as video on the homepage, telling a personal story, and receive a phone call.

3 Ways Local SEO can Boost Your Business

Posted on by Mario

3 ways local SEO can boost your business

The more people see your business, the more potential buyer you will get. Therefore, practicing to improve the visibility of your website within search rankings of Google, Bing, and Yahoo is important. One of the ways to achieve the recognition is by optimizing it through local business. Wait? Is it necessary? Below are several points that can help you to discover the 3 advantages that local SEO services can do for you.

  1. Most Local Business Profile Directory Services Are Free

Some options such as Google My Business, Bing Places, Yahoo Local, Yelp and Foursquare are provided to allow you to gain free advertising from highly trafficked websites. All of them are supply free options for listings in their directories.

Your business will be listed along with similar providers in your industry. And your local SEO profile will improve each time your business information is categorized in a reputable source. In fact, it is a smart tactic which is low cost yet can produce to new leads. Through its profile, you can display special offers, discounts and information about your business. Moreover, your profile will expand your marketing effort.

  1. You Won’t Miss Local Search Traffic

A surprising fact comes from a recent study by Neil Patel that mostly small business value local traffic, but only half of these businesses have updated their local listings online. This leads to a conclusion that there is big possibility that those people may display imprecise business information online. Therefore, update your address or phone number, so that potential local customers can find you easily and quickly.

Besides, you also need to consider improving your Facebook page, Yelp page, and local Google+ as many potential customers use these pages to find the answer to their problem. By optimization every profile you have, major search engine will see this as strong and consistent information. This will make your profile gets a strong ranking factor for their search results.

This shows that Google heavily likes businesses who not only have good reviews but who have also optimized their local properties.

  1. Protect Yourself Against “Black Hat” Local SEO Tactics

There are many ways that black SEO tactics can do to you. One of them is by claiming the directory listings of their competition as their own and then inserts false contact information or negative reviews. Once a profile is affirmed, it will be difficult to correct the information, so don’t forget verified your online directories before some unethical business may claim your directory listings.