Month: September 2015

Traffic and Engagement Metrics and Their Correlation to Google Rankings

Posted on by Mario

Traffic and engagement metrics and their correlation to Google rankings

According to research which is conducted by Moz’s ranking data on over 200,000 domains, the data is collected from traffic, age views, bounce rate, time on site, and rank. The result reveals how these metrics correlated with higher rankings. If it is compared to the other research that has been conducted before, this research is classified as a new one since they are primarily user-based metrics or on the other words, they vary based on how users interact with the individual websites, as opposed to static features such as title tag length. Besides, the user-based metrics are important to help ranking webpages.

Many marketer and SEO professional are wondering if there is correlation between web search ranking results and website’s actual traffic. The result is presented in the chart below; as the chart will reveal which metrics have the biggest correlation to rankings.

google ranking

Traffic Correlated to Higher Rankings

After conducting the study derived from direct and organic search visits for a three month period, the research shows that there is high relation between website visits and Google’s search rankings.

It goes straightforwardly that the rank will go higher with more traffic. For example, Amazon and Wikipedia gets higher ranking in search result, while smaller sites rank below. This signifies that a relationship exists, even though this doesn’t mean that Google uses traffic and user engagement metrics as an actual ranking factor in its search algorithm. Moreover, traffic engagement aids search engines to identify trust building, popularity or brand establishment.

Website’s User Engagement and Its Rank

Having a lot of traffic may become your first goal; however, focus on traffic only without noticing how deep your user engages with your website will only leave your visitor as graphic data. So, here are what you should aware when having a lot of visitors.

Bounce rate: having lower of bounce rate will be a good sign for you as bounce rate means the number of people who leave your website immediately after he/she visits your website. So, if you have low bounce rate, this means people stay longer in your website. This is likely because they love your content or they find your content is helpful.

Page Views: The research shows that the number of page views brings positive impact on search engine rank. So, the more visitors come and check your pages, the higher your rank will be.

Time on sites: Even though, there is no strong correlation about this study, but this part also plays quite important role as the longer visitors spend their time on your website will also generate Google to place your website on higher rank.

If you notice these three factors and can take the advantages from these three points, you surely will get higher ranking in Google search result. From the above points, it is clear that Google is not only assessing your web through algorithm, but also from of its relevance, user satisfaction, and quality of results.

So, if you haven’t reached higher ranking yet, it may be because your competitor is leading your search result. Besides, the lower Global Rank a website has on SimilarWeb then the website will commonly have more traffic and good user engagement.

How to Use Social Media Marketing to Boost Website Traffic

Posted on by Mario

How-To-Increase-Website-Traffic-With-Social-media-Marketing

Social media platform can offer you with many activities and it even can help you developing your business, one of the ways is by boosting your website traffic. If you work in website development and want to increase your website traffic but do not know how, you can try uplifting it by using social media as this way has been proven can improve website traffic. Here are some of the ways that you may try.

Include Your Website on All Your Social Networks

Remember to include your website URL on any social networks as it is vital for your business. There are many social media that can be linked to support your website, such as twitter, LinkedIn, and Google+.

Social media Monitoring and Engagement

After setting your URL on social networks, the second job is to continuously monitor and engage your social networks. Keep proactive on social media will pilot your existing customers and potential customers to visit your website. Besides, always remember to share relevant content from your website to prospects. Someone may also need to listen to recommendation requests and share a relevant link to your website that answers their inquiry.

Use images with your posts

Visual items, such as images and videos are preferable and more shareable. That is why you should ensure that your content contains images; these tips can also be used when you do posting in social media.

Connect with industry influencers

Find out who are the influencers in your industry and search for their pages. These kinds of pages are usually easy to be searched as they must have a lot of followers and engagement with their postings. Even though, they will likely not to follow you back, unless you create a considerate social media account. However, it is still good for you for trying to follow them, as you can know their activities, such as read what they share and comment, these can be a good source to improve your industry. Moreover, to get their attention and build their trust, you can re-share their content or mention, and comment on their postings.

Measure results

Do not forget to use Google analytics to give you measurement of how many visitors come from social media. You can see the report in ACQUISITION/ALL TRAFFIC/CHANNELS. Furthermore, you need to assess your visitor’s number from each social network per month and find out which network works best for you. Moreover, you can also utilize other statistical data from other social media platform such as, Facebook, Twitter, Pinterest, and etc.

Manage your social media accounts

Posting contents in social media platforms which have little followers only will not produce you with enough traffic that is why you need to find out how to get more followers first.One of the ways is by managing your accounts. This means you need to reach out and connect with people that are seen have the same interest with your business. It may consume your time, as this will require you to keep track of who should you follow, who followed you back and who you should remove.

6 Points Every B2B Marketer Must Consider Before Implementing Digital Marketing Into Their Strategy

Posted on by Mario

B2B marketing

Today, with the advancement of technology, the ways people market their products are also developed. One of the most popular ways is by implementing digital marketing strategy. This strategy is analyzed as the most suitable one for B2B buyer. If your business is in B2B points, considering for having digital marketing as your strategy is a must, as according to Hanne Tuomisto-Inch, Senior Industry Head of Finance at Google, mostly B2B buyers are youngers and they will regularly use six interaction channels throughout their decision-making process. If you are interested to apply digital marketing, such as SEO service or social media promotions as your strategy you need to conduct some preparations. Read the article below to find out what you need to do before creating digital marketing.

Align your teams: Before deciding to jump into digital business, build up your team by preparing your marketing, sales, agencies, and delivery teams working. Moreover, set up your business process and goals. Furthermore, make sure that your team work has a strong commitment in digital business.

Create clear goals and KPIs: Create realistic, stretching, tangible and specific goals.

Know your audience: Find out your B2B buyers’ habit, website journey, email, social and search activity. Moreover, given your audience’s profile, their purchase behavior, network and digital media habits, where is your activity best focused?

Strategy: Set your audience and the purchase cycle with: content, social, search, digital marketing, CRM, marketing automation (or direct email campaign) and many offline activities like events. In addition, to reach your audience and produce stand out result, you need to utilize digital platforms, such as social media in creative ways.

Prior the Content: Create a content which is relevant and always up to date with the current topic will be the key of the best content. This content will shape your campaign, support it and help you prioritize for mobile. Furthermore, adjust your content for social and, your sales teams and your brand ambassadors also.

Monitor, test and learn: Keep monitoring of your digital business performance-keep an eye of your content, email, and contact strategy. Moreover, building relationship with your customer is also necessary and do not forget to test your strategy to know how far it is working.