Month: August 2015

5 Things that Wasting Your Time on Facebook

Posted on by Mario

facebook tips

Do you ever feel that you already work hard but still produce nothing? It is maybe because you have a bad time management or you do wrong things which consume your time but brings nothing to you. If you work in SEO or online marketing where you use social media, especially Facebook to promote your brand, and find that the first question really gets you, then it’s time to reevaluate your company’s Facebook habits as without you realize these habits can reduce revenue and any networking opportunities. Refresh your work in Facebook by realizing these bad habits.

  • Creating Overly Promotional Content

As content is the core of Facebook promotion, many online business waste their time in content creation. Wasting time in creating content is not wrong, however, you need to make sure that after long hours that you are wasted; the results clearly bring advantages to your business. This is why you need to make sure that you do the right content. Instead of wasting your time in creating a straight-up promo material all the time, it will be better to produce content with stories that add value or provide more history for your business’s products and services which will likely to be seen by bigger viewers.

  • Posting Instagram Pictures without Context

Automatically posting all images from Instagram to your Facebook is not a good idea. Even though, that is a time saving technique, but placing content from one to another social media may not fit the overall tone of messaging on the other. Besides, the viewers from Facebook and Instagram may have different need. So, if you want to post Instagram contents, which form mostly in image, make sure you make it suitable for Facebook audience by renovating it through providing enough contexts to make it meaningful and valuable for Facebook post.

  • Always Creating Custom Ads instead of Boosting Posts

In order to boost its reach, Facebook allows page owners to put small amounts of cash on an existing post. Rather than creating original advertisement content, this option is a lot faster and cheaper. Even though, this shouldn’t be the only sponsored option on Facebook to test engagement from a new target demographic or a new type of media promotion, boosting posts is a fast and cost effective way. The result can be decided depends on the results these boosted posts yield.

  • Skipping A/B test for Your Facebook ads

Conducting a test will give your business better information. Besides, running split test on their ads will reveal which group performs better. Commonly the research will be sent in two slightly different versions of your ads to your different target, and you can observe which one receives more engagement. So, at the time you think that neglecting testing stage will save money, it can be a huge missed opportunity as the way people promote in Facebook and other platforms may be different. In fact, there are many elements which you can test with your Facebook ad such as placement, format, and copy length.

  • Taking too long to create a Facebook Update.

Posting an update sometimes can be a pressure, since there are tendencies for people to like, comments and shares it makes creating an update takes a long consideration and finally, consume your time. If you are not in the mood or haven’t inspired yet to create any update, do some productive social media browsing to find ideas or go asking any ideas from other knowledgeable coworkers. Furthermore, you can also rewrite your older content with different angle and new information added or consider some syndicated content.

4 Keys to Mastering Mobile Marketing

Posted on by Mario

mobile marketing

In mobile era where everything sets up to fulfill our mobile needs, web developers face new challenge as the utilization of mobile devices is not only limited on how customers access content and buy products online, it should represent a fundamental shift in the way consumers interact with brands and each other.

As consumers become smarter, marketers and e-commerce will face greater challenge, to fit people’s today needs and life style, which go mobile. To solve problems which are related with mobile device, such as mobile screen size “compression”, managing the avalanche of data from multiple touchpoints, broken systems and many others, you may need to know below knowledge to master your mobile marketing.

 

  • Understand customer needs when using a mobile device-and then fulfill it.

Experimenting is the only way for retailers to respond. That is why trying different strategies are needed to find out what strategies that sticks.  But there are few hard and fast rules and the ecosystem is constantly changing. Even though, mobile marketing seems more complex than traditional marketing because of so many touchpoints and devices, however, penetrating mobile marketing gains you an understanding of your customers and how they move between channels. Moreover, there are many choices that customers may have these days and they aren’t afraid to exercise their autonomy from brands and traditional, mass-market messaging.

However, in the end, the fundamental stages in the customer journey (from initial awareness and discovery, through purchase and fulfillment, to ongoing use, support, and advocacy) are still the same-despite of device or channel.

In fact, data is the key to understanding the mobile customer. That is why you need to learn about how to track and analyze customer data in a secure, private, and centralized way to ensure relevant experiences on all channels.

 

  • Personalize the Experience with Progressive Relevant Content

After having the data, the next step is to gather all the data and compose it into advantageous, relevant, experiences. What should be understood is that the experiences need to be customer- driven, not company driven. Some smart companies realize that the customer wants to have control over their experiences. Moreover, they provide customers with tools to fulfill their goals.  In fact, the mobile customer expects to be recognized and welcomed on any channel. They expect to be able to connect with it, wherever they go. The main purpose is to make things easy for the customers because it can save their money and time, eliminate redundancy and reduce the hassle of interacting with brands online.

 

  • Build Rich Interactive and Immersive Experience

Make them look appealing, interactive, and immersive; to make the mobile experiences engage with more users. Furthermore, in creating visually appealing experience, you can put flexible templates, attractive layouts, responsive design, and rich media like photos, image maps, video, audio, and a wide range of related document types.

Moreover, there are many types of customers. Some of them are focusing on price and availability, while others being loyal because of there are an emotional attachment to a particular brand which is conveyed through story telling.

 

  • Empower Your Business Users with an Integrated, Intuitive and Information-Based Design Environment

In delivering personalized mobile experiential, someone needs a marketing and e-commerce professionals that is optimized by a design environment. Worth to be remembered that someone should create information based rather than page based for different channels and touchpoints to obtain effectively design experiences. This means you need to separate the content from the layout which permits you to preview and manipulate individual content items and gather them into unique combinations for different visitors or contexts.

Data is not the Final Point in Digital Marketing

Posted on by Mario

digital marketing

Collecting data is what mostly smart marketer does, however, the essential core of having a data is usually neglected by marketer, both online or offline marketing.  In this sense, we are trying to figure out what the next step to do after collecting a huge amount of data, so this data can produce you with customer not merely ended as a junk data which is complicated to be process because of the overload amount. For this purpose, both online or offline marketer may optimize their work, especially for online marketer which works for SEO or website development.

The Present focus

The main point on collecting a lot data is mostly to identify trends and know customer characteristics. As the development of internet can provide data a lot better and the latest things to provide renewed catalysts for data capture 75% of global data created by consumers, make customer overly excited with the number of data points. However, the bigger amount of data does not mean better. However, what one does not know is that having more data means more time to process all the data. Moreover, the bigger your data set the slower your output will be. There when you have finished with your data, the trends will have changed.

Effective Targeting

Through all of your many data points, understanding that can be achieved through analysis would not produce effective targeting. But it is about understanding that audience will always change through time. This is why you need to focus only on the data which is relevant to you, users and your product.

An ability to analyze trends in real time will be helpful. Moreover, there are some questions that can be used to lead you to analyze your customers, such as, what are your user’s important values? Do specific geo-locations play role when you interact with your customer? Do they use a consistent device or retain at a certain time? To target them more accurately, you need to build up a dynamic profile of your users. It means that the marketers need a challenge to establish the core data which actually subscribing to their browsing and purchasing preferences and respond to it.

Dynamic Model

Make sure your model has a dynamic element. Moreover, it’s important to strike while the iron is hot and deliver responsive real-time messaging since you’re likely to be targeting customers who frequently change their minds about products. The most effective means of achieving this is through programmatic advertising and machine learning which permits brand to recognize and engage with dynamic audiences at speed and scale.