In digital world, nothing can sell better rather than an attractive website. In fact, web designers and digital marketing should work inextricably together to make your website become your digital marketing machine so that your website can achieve several important purpose of it, such as listed below:

Branding

A website is a best place to promote your company; in fact, it is a best place to tell people of who you are and what you do. You can also represent your company profile through your web design, if you’re a fun, new company, your design can complement that, but you can also create a design that shows a longstanding and trustworthy institution, if you want it looks more formal.

Driving Traffic to An Unsound Website

Driving traffic to your website does not rely on having SEO or SEM only, but one must consider the solid design and development foundation that can help audience navigate your website easily. In fact, if navigating the site is cumbersome and confusing, your site visitors will not stick around long enough to discover what you have to offer. Mostly, people will likely to trust the site less when they find multiple error pages.

Customer Conversions

A conversion is a term where a site visitor can be turned into a lead or a customer. This is actually the main purpose that every ecommerce sites want. Therefore, there are many lead form submissions count as the main goal of the site: when a site visitor hits the “submit” button on a form, they have converted. Another example of conversions is ecommerce sites, which have a purchase count as the macro conversion event for their digital efforts. But, actually, there are numbers of actions that can lead your effort to a conversion, such as video on the homepage, telling a personal story, and receive a phone call.