No one will argue about the importance of link building, a good amount of link building will help your SEO. So, have you checked your link building quality? There are 4 guiding principles of link building that can be applied in your SEO service.
- Ask Yourself, “Am I Worth Linking to?”
The first principle that makes people come into your shop is that because they sell you something that they want to buy and it works the same with your website, never expect inbound links if your website has nothing of worth to say. Before you obsess about the number of back links, get back to basics and ensure your website is worth linking to. While that means a well-structured, easy-to-navigate site, with sufficient internal linking and good coding, it primarily means quality content. Tell people who you are, what you do, how they can buy from you/sign up to you/ join you; then tell them again! And tell them with well-written, grammatically correct, interesting content.
- Don’t Sit Back on Your Laurels
Having a great place to link to you is not enough; you have to regularly update that content to ensure people continue to link to you, and to keep attracting new links. Become an actively participating member of your community or industry by updating product information, posting comments and viewpoints on your industry, publishing press releases or white papers – however you do it, keep doing to.
- Be a Link Friendly Site
Be clear about your desire for quality inbound links by considering creating a ‘link to us’ page, explaining the sort of companies /websites who have some interests in liking you, and how they can do it such as which URLs and anchor text they can use. To feature a good spread of anchor text possibilities, you should keep this page updated.
- A Good Link Building Should Base on Merit
You can use the old school approach as you start searching for quality links. Remember to always use relevant keywords to your business and search for related websites. Then filter your findings until you get the most relevant and those with the best Google PageRank. Moreover, since nothing can work best in producing link building instead of having merit for your site, so you better have merit for theirs. You have to rely on one part marketing, two parts public relations, and three parts common sense to build a good link building.