strategy

Offline Strategy for Advancing Your Digital Marketing Strategy

Posted on by Mario

How can events be used to boost your digital marketing strategy

Many digital marketers and SEO services prefer to use social media or blogging to be part of their marketing strategies. This is not false as according to a report by Hubspot, 92% of marketers in 2014 claimed that social media marketing was imperative to the growth of their business, with 80% claiming that traffic to their website had seen an increase, however, the usage of social media or blog can reduce the face-to-face relationship while this relationship is also necessary for building trust and dialogue among your prospective customers.

To create a perfect bridge between online and offline advertising, traditional forms such as conducting events can be a good example as it can be perfectly combined in your digital marketing strategies. Several events that you can consider to have are career workshops, business exhibitions, blogger socials and sponsoring charity events. These kinds of strategies are the most common strategies which are applied by major brands to build on their digital marketing strategies which today, bloggers are chosen as the best source of engagement between fashion and the customers. Blogger socials are becoming an increasing trend within the industry, in order to generate an element of brand awareness – whilst offering giveaways and competition.

If you try to join online and offline event, you should carefully manage your online content on the day, as well as in the build-up and after the event. Take pictures and videos from the event, as well as create articles for your site.  Furthermore, remember to utilize and take the advantage of press to coverage large audience if you can, moreover you can share real-time Twitter updates which include any valuable quotes or images.

The most important thing after conducting the events is to chase up any potential sales leads, and connect with your customer or audience rather than relying only on your website and social media. This is what you need to understand that the events are held for creating a feeling of community, so prevent the tactic of selling all the time, since this is aimed to make your audience feel valued.

5 Mistakes to be Avoided in Your Content Marketing Strategy

Posted on by Mario

article

In online business or web development, content is one of the ways where the seller can influence their customers indistinctly. That is why observes what is good or what is bad for your content is important.  In fact, there are some points that should be noticed when someone is trying to make a content marketing strategy, as making a mistake in this area will lead you get the opposite result from what you desire to get. Moreover, as it stated in SEO Melbourne that online marketer needs a set of tools to analyze and develop their online marketing strategy, so below article is given to provide you with knowledge to develop your marketing strategy by avoiding these mistakes.

  1. Addressee Wrong Audience

Many writers trap in a wrong situation when their contents are not suitable with what their readers need. There are many ways for content can miss the mark in terms of audience targeting:

  • Content which doesn’t consider what audience may want (e.g. text, image, video, short form versus long form, etc.)
  • Reading level mismatch (considering your content level reading, do not be too difficult or too easy to be understand)
  • Content that doesn’t fit the needs, interests, pain points or budget of the audience. For example, if most of your audience is small business owners but you write the content which provides them with strategies for big business owners will make your content left unread. Even though your content provides good information, but if the target is not suitable, then you are working in vain.
  1. Not Tracking and Measuring the results of your Content Marketing Efforts

Many of us attempt to make appealing contents; however, not many of us know or check whether the contents do appeal your target readers or not, as according to the 2015 B2B Content Marketing Trends report, 49% of B2B business owners are still having trouble measuring the effectiveness of their content. Tracking the effectiveness of your content need a determine goal from you.

After determining the goal thinks about the metrics that you can track to control the effectiveness of your content. For instance, if you want to increase leads through your blog content, you can track which pages on your site result in the most email opt-ins or completed contact forms while if your goal is brand awareness, you can focus on softer numbers like social media followers, engagement and ‘buzz’, as well as page views and website traffic.

  1. Not Knowing How Your Content Fits into Your Funnel

Your content should be part of your overall marketing funnel. As it is said before, having goals for your content is necessary for knowing its effectiveness. Producing content only will make someone falls into trap by neglecting that contents should lead readers to the next stage in your tunnel. To avoid these mistakes, CTAs (calls to action) can be used to make sure your content works within your funnel. This is why it is such a good idea for putting your CTAs in each piece of content that you create and promote, so your customer understand exactly what  you want them to do next. Stating what you want and then use your CTAs to persuade the action that can move readers into the next stage of your funnel.

  1. Neglecting Content Distribution

Everyone knows that making content is important; however, deciding where to put the content is as important as making it. Many marketers ignore the distribution, whether considering all channels available to you in terms of promoting your content is significant. Possible distribution channels include:

  • Your email list
  • Social media
  • Organic search (with a particular focus on mobile SEO)
  • Reaching out to influencers in your niche
  • Obtaining free PR
  • Guest blogging on well-respected sites
  • Paid media (social ads, native ads, etc.)

Deciding what channels are suitable for your contents will help you promote better to engage more visitors.

Social Media Marketing Tips You can Follow in 2015

Posted on by Mario

Having the right marketing strategies is something that business people search for, as having the right strategy will be the most important equipment for doing business. Here are some tips for exploring marketing strategies which will be focused to social media, since social media is so popular these days and many people try to do marketing campaigns for reaching their potential customer on it. However, in developing social media marketing someone needs to know the art to manage it as doing SEO in website development. Coming from this sense, this article develops how to reach out more potential customers through social media marketing campaigns. Here are some of the strategies.

1. Understand in What People Want and be Consistent about It

Focus on posting content on social media that readers are typically interested in will result in gaining their attention as people want to see more stories from friends and pages they care about, and less promotional content. This makes the competition seem to be fierce. However, there is a survey that can be used to avoid organic posts feel too promotional:

  • Posts that solely push people to buy a product or install an app
  • Posts that push people to enter promotions with no real context
  • Posts that reuse the exact same content from ads

After putting content on matching the reader’s desires, the second steps is to maintain it by regularly sharing high quality, interesting content form reliable sources to establish yourself as an well informed brand.  Moreover, sharing the content of other people (who aren’t competitors) show you are aware of what’s going on in the industry outside of your surroundings. This also provides chances to get engage with other content creators who may be willing to introduce you to their audience in the future.

2. Set Plans and Goals For Your Social Channels 

Knowing why you are doing it and what you want to do before starting a social media campaign will help setting your goals. This will lead to think about why you are there, what your objectives are, and set some smart goals to help fulfilling your aims for the right channels since it is necessary to figure out which of your target personas more active on which social channels. This is where you observe to suit them as precise personas seeing your Pinterest activity may be different from the ones following your Twitter profiles.

Moreover, other ways to discover what your readers are interested in is by using social analytics tools and tracked links to see what people are actually clicking. By those responses, you can decide what to create content based around and inform the curation of your content.

3. Keep It Simple but Targeting As Accurate As Possible

Using simple and basic words in posting content assures your brand’s message is delivered to the optimal amount of people. Remember that the tweets with the most engagement by the top 15 brands on Twitter could be read and understood by an average 8 year old.

After makes it easy to understand, contents also need to be more specific in keywords. This will approach smaller audience, but it will contain people who are more likely to be interested in your brand than if you apply generic, broad keywords.

4. Keeping the habit of Checking the News

Get inspired through daily news or magazine. Checking news from both wider world and related industry will help to understand where your brand fit into. If there is no enough time to read these everything, simply bookmark a few key sites or blogs and skim the headlines at the very minimum to keep yourself informed.