quality

5 Ways to Succeed with Digital Marketing in 2016

Posted on by Mario

5 ways to succeed with digital marketing in 2016

Always updating knowledge is what successful people mostly do. So, have you renewed your digital marketing strategies this year? If you haven’t, you better read several ways that can make your strategies work well this year.

  1. Data-Driven Marketing

In 2016, you need to reveal keen insights by monitoring social media for information and trends or social listening and analyzing the performance of all of your digital marketing initiatives. However, the usage of measurement tools is also necessary as without it, you will continue to lose ground to the more data-savvy of your competitors. Therefore, you need to manage your big data so that it can be a smart data for you, and the most valuable lesson for you is to focus on are those which are crucial to your specific business goals. One of our recommendation tools that you can use is SilverPop’s behavioral, this marketing platform will enable us to respond to customer behaviors in real time, deepen engagement and deliver an enhanced customer experience.

  1. High-Quality Content

It can be said that high quality content is the future of SEO service. As Google gives the highest quality and most useful content with greater visibility, the aim in 2016 is to provide the best possible value to your readers and to search engines by way of thought leadership. In fact, creating and refining content, and disseminating it thorough multiple channels of communication e.g., blogs, tweets, websites and podcasts is one of the best ways to optimize your audience reach.

  1. Video

Moving pictures is predicted will double down in 2016. In fact, videos which are contained in social media channels are such an essential tool to achieve emotional storytelling strategy. This strategy actually works best for both B2B and consumer-driven interests. Moreover, with the fast growth of mobile video consumption, create a mobile optimized video content is a good idea for your business.

  1. Personalization

Optimize your data by spiffing up the way you segment your customers. Given the rapid change in technology and competitive offerings, these personas need to be assessed periodically and modified as appropriate. In my experience, developing sales tools targeted to specific buyer personas in addition to the content has an additional plus of accelerating the sales cycle.

  1. Mobile Focus

As a matter of fact, at least 80 percent of internet users have a smartphone and most people won’t start their days by checking it, therefore acknowledging this trend has influenced many products development and marketing to direct their efforts into more mobile.

Google’s Algorithm Adds Panda as Its Core Ranking Algorithm

Posted on by Mario

Google’s Panda Now part of its core ranking algorithm

Every day, many websites struggle with Google update; in fact, a core algorithm update took place over the weekend. Furthermore, recently, news just arrive that panda is now part of Google’s core algorithm. This news was first reported on by Jennifer Slegg. She even received direct quotes from Google itself confirming that Panda is now part of the core ranking algorithm, “Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.”

Through the above statement, many SEO services are wondering if Panda update will appear this weekend. But because there is no confirmation from Google, therefore we cannot give further assumption related to this information. However, here are things that we know for sure.

Panda Does Not Exist in a Silo

It is clear that Panda is no longer its own separate algorithm. Previously, there was Google’s core algorithm, which search results are subjected to every day. At its own discretion Google would roll out a separate Panda Update on top of the core algorithm,  but now that will no longer be the case. Based on what search community has learned this week, panda has merged with Google’s core algorithm, which search results will be subjected to on an ongoing basis.

Content Quality Matters More than Ever

Panda is firstly created to assess the content quality from Google’s search results. But because of now it’s part of the core algorithm, quality is going to become foremost. If your content doesn’t get hit, you may not be worry, but keep focusing on creating the best possible new content.

Since according to the search giant, pages of outstanding quality can still rank if they provide a complete solution to what the searcher is looking for. Therefore, if you want to create content please think about how many people that you can help with your content. It will be good focusing on user experience rather than the purpose of generating traffic.