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How to Create a Memorable Email Marketing Campaign

Posted on by Mario

How to create a memorable email marketing campaign

Sending email marketing to your prospective buyers is one of the great ways to reach more sales, for this purpose creates an eye catching and interesting email is important, besides attract more people to read your email is not that easy. That is why this article is presented to help you build more interesting email marketing that can raise people curiosity on reading it. In fact, good email marketing can help you accelerating your online promotion and help your website gets more visitors, in case, you also conduct website development.

Branding

The purpose of doing branding is to make your brand easily identify by the reader. Moreover, there are many areas of each email that should clearly convey who the email is from and display logos and slogans, including the subject line itself, throughout the body of the email and any thank you and unsubscribe pages associated with the content.

Creativity

Your creativity will be needed in order to grab reader’s attention. A good creativity will make you stand out from the masses. To make your result looked stands out you can consider the usage of various types of media such as embedded videos, different fonts, and other unique elements to help converting your message. The aim is to create a stunning email which will leave a deep impression after the viewer reads it.

Social media

The role of social media is deeply united into our society; in fact, today it is hard to find someone who clearly does not have any social media account. That is why business is targeting social media since it can be a good way to reach more consumers. So, when emailing your prospective customer, do not forget to place your social media’s link, this is intended for creating an engagement with your consumers.

Exclusive Offers and Discounts

If you already have any subscribers, treat your subscribers well as they really deserve to get it from you. They even deserve to get some rewards because of their loyalties, so you can give them some nice offers such as discounts, coupons and promotions in a great time such as holidays or big sales event.

How to Put Smart Humor in Your Content to Engage More Readers

Posted on by Mario

SEO Content

Do branding for selling sometimes can be a challenging task, since keeping people visit your website is such a great endeavor. One of the well known Melbourne SEO service providers often mentions on their blog that ‘having good clear content’ is very important. One of the ways that someone can use to improve their content is by sprinking humor throughout it. Humor will summon positive emotions and make readers feel relaxed. Using appropriate humor in your content, adapted to the topic that you’re expanding on and the particularities of your public can create a path for building the relationship between you and your reader, who are essentially your prospective buyers and will also help bring your brand into the spotlight. However, being funny in inappropriate manner will lead to a wrong impression and negative impression about your brand. This is why using humor in a right way is better than just creating a humor. Here are some ways to be funny in your content without making the wrong impression among your readers.

  1. Start small

Try to introduce humor content on a smaller scale in smaller projects as this is usually involving fewer risks. Small projects can also provide a fertile ground for the development and promotion of humorous content. It is often more appropriate for example to be funny on Social Media sites than directly on your marketing material on your website.

  1. Find Help from the Right People

We are not all born comediates. It is common therefore that businesses is mostly related with beinbg serious and lack of humor. This is the fact that almost of us has to deal with. However, this is a situation that can be changed by providing the right people on board and getting help internally from some of your most creative members. You may also try collaborating with an agency or local comedy club. Other ways is by searching for the talented, funny content writers in your company who knows what joke which is suitable based on your company conditions and issues.

  1. Timing is Everything

Knowing the right timing is an extremely important aspect which should be mastered. This helps you determine when you should actually make humorous content become a part of your marketing strategy. For example, it is better to create amusing copy at the beginning of your promotion and put more serious content when they feel the need to make a final call.

  1. Place the Surprise Element

Do not look for difficult and complicated surprise elements. On the other hand, try to encourage people to see everyday things from a different perspective, a funnier one, as simple things from everyday habit are mostly the best chuckle-inspiring situation. The best part is you can count on a great variety of surprise elements to perfect your copy for the love of laughter and good marketing, such as Facebook and Pringles have successfully done.

  1. Keep it Tasteful

Maintaining your relationship through continuous tasteful jokes is one of way to derive your usual customer to also become a loyal customer. Moreover, stay in the safe zone by avoiding distasteful jokes and controversial topics that arises bad issues about your manner or your product among your audience. For example, Malaysia Airliness had a disastrous “Name your Bucket List” campaign, which was ill timed during the air incidents of 2014.  Nobody likes being asked by an airline what you would like to do before you die.