Understanding what Google’s wants is the key for any SEO success. A lot of theory has been revealed in recent years just to win this game; one of them is by using the right domain name for optimizing your SEO, below are 2 important ways to maximize your SEO only by setting the right domain name that can be used by any SEO services.
- Don’t Pick an Exact-Match Domain
Having an Exact-match domain which is mostly known as EMD is such a temptation for SEO newbies. An exact-match domain is a domain name that includes the keyword phrase itself. Some people call them Keyword Domains.
For instance, you want to rank for the keyword such as “affordable original bags”. If you use this keyword as your EMD, then it will be like “ www.affordableoriginalbags.com”. Some people may think that the keywords sound such a great strategy on the face of it, while in fact the EMD update crushed keyword domain websites in the rankings. Average ranking sunk to record lows.
So, does it mean that using keywords as your domain name is absolutely no? Well, I don’t say like that, as what makes Google ruin your rank is mostly because your website doesn’t contain a good content. In fact, a website that contains keywords, often called a PMD for partial match domain, doesn’t ruin your SEO because the problem with EMDs and PMDs isn’t just the keywords in the domains, but it’s about a bunch of other spammy stuff. Therefore, as long as you have a decent site with great content and a nice user experience, using keywords on the domain name is permitted and it will not cause anymajor negative impact on your PMD. So, the rule is to use PMD instead of EMD.
- Use Your Brand Name as Your Domain Name
The best way to create a popular domain name is by placing your brand name on it since customers will feel easier to remember you. Much of your website traffic will come from navigational search. If your brand name is CrunchBase, then users might use these navigational queries: crunchbase, crunch base, crunchbase.com, crunchy base, crunch bas (nobody’s perfect), crunched base.
Notice how my query, “crunched based,” still yielded the right website, complete with sitelinks. Of the three main types of queries, informational queries are most popular, followed by navigational queries. When potential customers conduct searches like those above, they will most likely find your website. But, there’s a more important reason why you should use your brand name as your domain name which is a brand signal that are any mention or occurrence of your business name or website on the web. They are an increasingly important means of improving your SEO.