Winning your social media’s users heart is not a simple problem, since users are more sophisticated today and as a result they expect higher demands. Therefore, you cannot continue posting the same old and bored things, such as inspirational videos or photos of your friendly, knowledgeable staff, since users want to have helpful feedbacks from you.
If you work in SEO service and want to leverage your traffic through social media, or you are social media marketing who need other tips, you can read on below article. Since there are four tips for planning your 2016 social media strategy, in fact you can build your following, improve your brand awareness, and increase your customer loyalty by it.
- Create Private Group as Your New Trend
Along with the increase of private groups’ usage among social media, every social media users should embrace this method, especially if you work for online business. Private groups mean you have allowance to access the forum. Many users on Facebook, Linkedln, Snapchat, and other platforms are now using private groups to discuss particular subjects, share insights, and engage with people who have a common interest. So, if you want to embrace the particular audience, you have to create and use private groups and be where they are.
- Engage, Don’t Promote!
Many marketers are so mistaken about social media when they use it as a promotion tool, since social media is a tool where every people interact and get engaged one to another. Therefore, the practice of social media should answer your audience’s questions and solve customer problems. In fact, study reveals that 71% of consumers who experience a good feedback from a brand on social media will more likely recommend that brand to others.
- Mobile is No Longer Optional
Few years ago, mobile is not a necessity, but today where everything is available on mobile the need of smartphone becomes essential, users are increasingly using mobile search to find the products, services, and businesses they need. Whatever your business is if you neglect mobile technology, you will be leaved behind by your competitors. In fact, what is even more telling is that 14% of Millennials-nearly one in seven-would not buy from or do business with a company that does not offer users a mobile-enhanced website or a mobile app. Therefore, embraced mobile technology and optimized your website and blog for device-based browsers.
- Leverage Social Media to Build Your Email List
During 2015, many people have become aware that social media efforts are not even mostly in your hands. The platforms themselves control what your audiences see, in fact, they control when it’s seen, and even if it is seen. So, it makes you possible to building your email subscriber list as social media gives you ultimate control over who receives your message and when they receive it while without social platform’s the algorithm making decisions for you.