No one will argue that your SEO service will surely need content marketing as an integral part of its. Therefore, recently the need of content marketing is increasing and the competition becomes fiercer. If you find that usual rules of content marketing seems too mainstream, you can try the points below to make your content marketing stands from the crowd.
- Treehouse and the 32 Hour Work Week
If some companies demand their laborer to work 40 hours a week, Treehouse gives more free time to their employees so that they can spend more time with their families, and they find an awesome way to tell the world about their uncanny culture. In fact, they use a gorgeous video about their company and work culture as the main topic. As this video went viral, Threehouse’s story began widely known.
From the example below, it teaches us that emotional content will market itself. Treehouse is very smart in catching the controversy and change it into a really stand out marketing campaign. If you can apply this method in your content, you will find that your content really stands out from the crowd.
- “Guide to Blackjack” from 888 Casino
There are several topics which are usually avoided by many digital marketers; one of them is online casino, named 888 Casino which has been stereotype as bad in digital marketing and successfully changes this stereotype by providing depth, actionable, custom designed guides to gambling. There are two reasons why this content is a great one.
3. It provides high value to readers
This guide was written by a blackjack expert. It’s a kind of value that readers are likely to share with others, which in turn will drive up traffic on the site and garner increased exposure for 888 casino.
4. Second, this type of content has an evergreen effect.
It will always be valuable to readers and will serve as a constant draw to the site. Yes, it probably cost a pretty penny to have this produced, but they were willing to spend the money because of the evergreen value it creates.
5. Drake and “Hotline Bling”
You may feel quite surprising for knowing that Drake, the rapper is an awesome content marketer. The album immediately shot to the top of the Billboard 100 list, generating a massive amount of buzz for Drake and causing millions of downloads of his other albums.
Drake understands the market and current state of the industry. Here are several understandings that make Drake win the market.
- Artists don’t make money on album sales, they make it on tour.
- The more people he can reach with his music, the more ticket he will sell
- People are going to download his music free anyways, so why not just give it away?
He doesn’t stop until there, he soon releases his music video which goes instantly viral. Even though it was released six months earlier, this video can reach to the top of the chart.
We can take a lesson from Drake’s experience that thinking outside the box is a very good lesson for your content marketing campaign.