3 Online Marketing Ingredients You Can’t Ignore in 2016

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by

Mario
in

SEO Tips You’d Be Surprised You Didn’t know

Online marketing is a dynamic world; this makes everything changes and moves so fast. Therefore, as online marketer or web developers you need to find out some new ingredients for your online marketing campaign as the old method may have been out of dated. This means you need to renew your online marketing campaigns. Here are some ways that are still up to date and can be used as a fresh method for your online marketing.

  1. Content on platforms beyond your blog

Blogs are the easiest media to deliver your brand message to your target audience. This year, blog will still be a good media for your content marketing, but today, everyone has a blog. Therefore, Keep stand out in this industry is quite difficult and one of the ways that you can use to vie with other blogs is by creating content on multiple channels.

Another way is by creating a Youtube channel or engaging with your audience through live streaming. Video content is highly engaging and best of all; it’s free to produce; besides you don’t need fancy camera equipment. In fact, you can also use your smartphone’s camera to produce any film.

  1. A Mobile-first focus

Mobile can’t be an after-thought any longer. Back in March, the number of mobile-only adult internet users exceeded desktop-only internet users. Websites must be built with mobile audience’s need. If you are running pay-per-click ads, consider a Google AdWords call-only campaign, as a great way to drive phone calls with buyer intent.

  1. Website UX and Speed

Having a pleasant user experience is an important thing for every websites. This means that you need to ensure that your visitors can access information and features on your websites regardless of what type of device they are using, and you also need to make sure that your website can load quickly.

Nobody wants to wait around for pages to load and if the UX is poor, you can expect your bounce rate to be through the roof. Moreover, you can use a tool like SurveyMonkey to get feedback from your users and you can use Google’s PageSpeed Insights to check the speed of your website. In fact, both of these tools are good to analyze your website and improve website’s performance.