Month: February 2016

The 3 Characteristics of Successful Digital Advertisers

Posted on by Mario

The 3 Characteristics of Successful Digital Advertisers

Selling is an activity that will never die, even in digital worlds the need of digital advertisers or SEO service is still high. But marketing skill is not a piece of cake; you need to figure out several things before becoming a successful one, below are some of them.

  1. Think Strategically

All marketers always ensure that they digital advertising is moving towards specific goals and successful marketers really understand this point. Therefore, they will usually craft actionable tactics from information found in different locations. You can get such of information through some areas like your analytics tools, demand-side platforms, and search engine marketing accounts. Combining information is the best way to manage a good strategy.

Every good strategist will think multiple steps ahead. In fact, digital advertisers will feel difficulties in achieving their goals in one step. Moreover, every single step should be counted as it will lead you to big victories. Therefore, it is crucial to plan for and appreciate those moments. Successful digital advertisers carry that insight into every campaign.

  1. Never Stop Learning

This kind of industry is always changing; therefore, most of us are figuring it out as we go. In fact, this industry is not for smug people. You will be faced with many uncomfortable situations where you need to make decisions without all of the information you need. Test, discover, and learn as much as you can while moving forward. In order to be a successful digital advertiser, you should learn or at least know some skills that can support your work as an excellent digital advertiser, such as copywriting, statistics, databases and SQL, design principles, persuasion and psychology, and front end web development. These skills can help you communicate better with other departments.

  1. Do Research

Commonly, measuring the success of an advertising campaign has been very difficult. But don’t worry as now you can search for any digital analytics. The growth of digital analytics lets advertisers track how their campaigns influence the behavior of prospects and here are several data-driven advertising improvements that you can get:

  • Unique, traceable phone numbers to improve phone call campaigns
  • Assisted conversions and revenue for display advertising campaigns
  • Automatic bidding strategies for search advertising campaigns

 

4 Ways of How Being Sensitive Can Help You Find out New Ideas

Posted on by Mario

4 Ways of How Being Sensitive Can Help You Find out New Ideas

As a blogger or SEO service, providing a good content is the best way for getting many visitors. If find out the ideas for getting it is such a big problem for you, then you can read the article below for being inspired, as small ways such as being sensitive is actually the biggest solution for you.

Be Sensitive to What You Watch

Many of us sometimes miss the opportunity of looking a potential content idea to take the advantage of. For example, Moz article discusses a case study of a travel industry site. In fact, more than 100 editorial links from high publication websites were gained through content marketing efforts.

The main purpose is to figure out something which is related with your business that remains unexplored in a contextual format.

So how to get inspire with a certain topic?

Process:

  • Find good piece of attraction in your industry
  • Write a post about it

Example:

  • You are in the pet industry
  • List down top 5 meet-up places of dog owners in your area.

Be Sensitive to Seasonal Events

There are several blog posts that will offer you a good idea in time sensitive industries. When the season is approaching people will go crazy about it and to make their participation unique and stand out they will conduct a research about it.

Because of the users first action is to search online, so be sure you have already prepared the information they need in advanced. By doing this, you can promote your content that can earn user engagement.

Process:

  • Ask people in your industry of the much awaited event happening yearly.
  • Write a post about it.

Example:

  • You are in pet industry
  • There is a parade or show happening in 2016 in your area.
  • 10 participants interviewed for Dog parade in Seattle 2016.

Be Sensitive of what you read

Many people will use reading activity as ideas that they can use for their next blog post. The idea is to educate yourself by reading and come up with unique ideas you can use, such as the SEO tools article written by Brian Dean of Backlinko. You can replicate this idea to your own industry if you are in the social media industry, graphics industry or writing industry, you can replicate this idea to your own industry.

Process:

  • Find list-type articles in a neighborhood industry
  • Write content similar to it your industry

Example:

  • You write an article about 10 weird behaviors of cats at night
  • You can write about 10 weird behaviors of dogs at night.

Be Sensitive of Recent Trends

Find out today industry trends will definitely be a good source for your topic ideas. People in your industry will be talking about it and searching for it. Moreover, it can be a good chance of driving massive traffic to a website because go viral is next to it.

Keep your piece of content attractive, and avoid it from boredom. In fact, you can make your website become a go to when it comes to recent trends.

Remember to make your blog post outstanding by using insightful information such as asking questions to experts in your industry.

You can do this by:

  • Sending them a personalized emails asking their personal opinion about certain trends
  • Ask the experts on social networks
  • Ask people in your communities